Exam 23: Report Preparation and Presentation

The research design section contains a description of the theoretical foundations that guided the research, any analytical models formulated, research questions, hypotheses, and the factors that influenced the research design.

Effective oral presentation techniques include all of the following except ________.

If you are asking questions such as "Could this project have been conducted more effectively or efficiently?", "Was the best research design used?" or, "Were the conclusions and recommendations appropriate and useful to the client?", you are at the ________ stage of ________.

A useful form of schematic figures and flow charts is classification diagrams.

A marketing research report should do all of the following except ________.

Ethical issues arise when ________.

________ can communicate relative location and other comparative information.

Each report will have a unique character based on the personalities, responsibilities, etc.of the researcher and the decision maker to whom the report is addressed.

Which statement is not true concerning the guidelines for reading the report and evaluating the marketing research project developed by the Advertising Research Foundation?

The oral presentation is not important because the executives are also given a written report with all the important information in it.

The conclusions and recommendations section should only include a summary of the statistical results.

If you are trying to determine the best way to present data in a table, you should refer to the ________ for suggestions.

Discuss the results section of the marketing research report.

Information such as the title of the report, information about the researcher or organization conducting the research, the name of the client and the date of release should appear on/in the ________.

While each report is unique, report formats do not vary with the researcher or the marketing research firm conducting the project, the client for whom the project is being conducted or the nature of the project itself.