Question 1

If a customer uses social media to make a complaint,what type of response from the organization will best promote goodwill?

Accepted Answer

A) A personal response 
B) A corporate reply 
C) A reply with a link to the corporate policy page 
D) A humorous reply 
E) A private reply 
A) A personal response 
B) A corporate reply 
C) A reply with a link to the corporate policy page 
D) A humorous reply 
E) A private reply

Question 2

When utilizing Facebook,how can businesses utilize a "soft sell" for merchandise?

Accepted Answer

A) By taking advantage of social media primetime 
B) By diversifying content 
C) By posting daily,but not excessively 
D) By being visual 
E) By keeping important posts in front of the audience 
A) By taking advantage of social media primetime 
B) By diversifying content 
C) By posting daily,but not excessively 
D) By being visual 
E) By keeping important posts in front of the audience

Question 3

According to psychologists from Rutgers University,when using Twitter,meformers tend to have more followers than informers

Accepted Answer

A) True 
 B)False

Question 4

What is the key to being seen on Facebook?

Accepted Answer

A) A welcoming home page 
B) Interactivity 
C) Frequent newsfeeds 
D) Utilization of algorithms for postings 
E) Increased numbers of "likes" and "fans" 
A) A welcoming home page 
B) Interactivity 
C) Frequent newsfeeds 
D) Utilization of algorithms for postings 
E) Increased numbers of "likes" and "fans"

Question 5

________ measures the extent to which consumers are talking about a business or product.

Accepted Answer

A) Goals 
B) Quantifiable metrics 
C) Interactive dynamic formats 
D) Costs 
E) Qualitative analysis 
A) Goals 
B) Quantifiable metrics 
C) Interactive dynamic formats 
D) Costs 
E) Qualitative analysis

Question 6

How can an organization promote a sense of dialogue in a blog?

Accepted Answer

A) Include pictures. 
B) Ask questions. 
C) Keep the writing impersonal. 
D) Limit interaction. 
E) Add links. 
A) Include pictures. 
B) Ask questions. 
C) Keep the writing impersonal. 
D) Limit interaction. 
E) Add links.

Question 7

Different social media has different capacities,and effective messages take advantage of those differences.

Accepted Answer

A) True 
 B)False

Question 8

When using social media to talk about topics related to your business,how can you make the information valuable to the audience?

Accepted Answer

A) Make the posting casual and conversational 
B) Make the information useful and interesting 
C) Use only original content 
D) Use the site for self-promotion and to emphasize the sale of products and services 
E) Include links to other social media sites 
A) Make the posting casual and conversational 
B) Make the information useful and interesting 
C) Use only original content 
D) Use the site for self-promotion and to emphasize the sale of products and services 
E) Include links to other social media sites

Question 9

How can an organization create a "one-stop information shop" for customers?

Accepted Answer

A) Become a "meformer." 
B) Identify social media goals. 
C) Broadcast through multiple mediums. 
D) Integrate information feeds. 
E) Build a positive online community. 
A) Become a "meformer." 
B) Identify social media goals. 
C) Broadcast through multiple mediums. 
D) Integrate information feeds. 
E) Build a positive online community.

Question 10

How can an organization direct a Twitter tweet to a select group of follows?

Accepted Answer

A) By adding a hashtag 
B) By adding an "@" symbol 
C) By setting up separate Twitter accounts for each user group 
D) By embedding links into the Twitter feed 
E) By asking select followers to retweet messages 
A) By adding a hashtag 
B) By adding an "@" symbol 
C) By setting up separate Twitter accounts for each user group 
D) By embedding links into the Twitter feed 
E) By asking select followers to retweet messages

Question 11

Discuss how an organization can effectively use Twitter.

Accepted Answer

Twitter provides a "selective feed" of c

Question 12

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

Accepted Answer

A) True 
 B)False

Question 13

Identify and discuss guidelines for social media use at the workplace.

Accepted Answer

If the company you work for has no guide

Question 14

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Accepted Answer

A) True 
 B)False

Question 15

Before an organization begins to use multiple social media sites,the organization should develop core material to be shared over all sites,and other material that is unique to each site.

Accepted Answer

A) True 
 B)False

Question 16

When developing a social media strategy,what is the first issue that needs to be determined?

Accepted Answer

A) What are the goals when using social media? 
B) What is the cost of developing social media sites? 
C) What type of social media strategy should be in place? 
D) How will employees interact with social media? 
E) What social media sites should be utilized? 
A) What are the goals when using social media? 
B) What is the cost of developing social media sites? 
C) What type of social media strategy should be in place? 
D) How will employees interact with social media? 
E) What social media sites should be utilized?

Question 17

Posting and tweeting about what you,your business,and your customers have in common will make your social media site ________.

Accepted Answer

A) original 
B) interactive 
C) passionate 
D) valuable 
E) conversational 
A) original 
B) interactive 
C) passionate 
D) valuable 
E) conversational

Question 18

What is the purpose of an RSS button on a blog?

Accepted Answer

A) To track views 
B) To offer a free download to subscribers 
C) To have the blog post delivered to a newsreader 
D) To initialize a template for posting 
E) To offer links to other sites such as Pinterest or Facebook 
A) To track views 
B) To offer a free download to subscribers 
C) To have the blog post delivered to a newsreader 
D) To initialize a template for posting 
E) To offer links to other sites such as Pinterest or Facebook

Question 19

Social media limits opportunities for unethical and illegal communication.

Accepted Answer

A) True 
 B)False

Question 20

Which country is most influenced by social media that is entertaining?

Accepted Answer

A) India 
B) The United States 
C) Brazil 
D) China 
E) Russia 
A) India 
B) The United States 
C) Brazil 
D) China 
E) Russia

If a customer uses social media to make a complaint,what type of response from the organization will best promote goodwill?

When utilizing Facebook,how can businesses utilize a "soft sell" for merchandise?

According to psychologists from Rutgers University,when using Twitter,meformers tend to have more followers than informers

What is the key to being seen on Facebook?

________ measures the extent to which consumers are talking about a business or product.

How can an organization promote a sense of dialogue in a blog?

Different social media has different capacities,and effective messages take advantage of those differences.

When using social media to talk about topics related to your business,how can you make the information valuable to the audience?

How can an organization create a "one-stop information shop" for customers?

How can an organization direct a Twitter tweet to a select group of follows?

Discuss how an organization can effectively use Twitter.

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

Identify and discuss guidelines for social media use at the workplace.

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Before an organization begins to use multiple social media sites,the organization should develop core material to be shared over all sites,and other material that is unique to each site.

When developing a social media strategy,what is the first issue that needs to be determined?

Posting and tweeting about what you,your business,and your customers have in common will make your social media site ________.

What is the purpose of an RSS button on a blog?

Social media limits opportunities for unethical and illegal communication.

Which country is most influenced by social media that is entertaining?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

If a customer uses social media to make a complaint,what type of response from the organization will best promote goodwill?

When utilizing Facebook,how can businesses utilize a "soft sell" for merchandise?

According to psychologists from Rutgers University,when using Twitter,meformers tend to have more followers than informers

What is the key to being seen on Facebook?

________ measures the extent to which consumers are talking about a business or product.

How can an organization promote a sense of dialogue in a blog?

Different social media has different capacities,and effective messages take advantage of those differences.

When using social media to talk about topics related to your business,how can you make the information valuable to the audience?

How can an organization create a "one-stop information shop" for customers?

How can an organization direct a Twitter tweet to a select group of follows?

Discuss how an organization can effectively use Twitter.

Qualitative analysis can help to gauge if,where,and to what extent people are talking about a business or product online.

Identify and discuss guidelines for social media use at the workplace.

According to studies,roughly half of all reviews on Yelp are identified as fraudulent.

Before an organization begins to use multiple social media sites,the organization should develop core material to be shared over all sites,and other material that is unique to each site.

When developing a social media strategy,what is the first issue that needs to be determined?

Posting and tweeting about what you,your business,and your customers have in common will make your social media site ________.

What is the purpose of an RSS button on a blog?

Social media limits opportunities for unethical and illegal communication.

Which country is most influenced by social media that is entertaining?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters