Question 1

Which of the following is an intuitive user interface that allows the user to animate visual elements and produce video?

Accepted Answer

A) Facebook 
B) Twitter 
C) Wideo 
D) Mention 
E) Piktochart 
A) Facebook 
B) Twitter 
C) Wideo 
D) Mention 
E) Piktochart

Question 2

How can an organization show users and fans that the organization values the users input?

Accepted Answer

A) By hiding outdated posts 
B) By putting the most important information within the first 90 characters of the post 
C) By creating strong visual content 
D) By posting new content daily 
E) By asking questions and responding to fans in a timely fashion 
A) By hiding outdated posts 
B) By putting the most important information within the first 90 characters of the post 
C) By creating strong visual content 
D) By posting new content daily 
E) By asking questions and responding to fans in a timely fashion

Question 3

Tweets are limited to 140 characters or less.Why do experts feel tweets should be even shorter?

Accepted Answer

A) Shorter tweets allow the user to send out several tweets in a row to "tell a story." 
B) Shorter tweets aid in the ability to retweet the message. 
C) Users have a short attention span and won't read a tweet of 100 or more words. 
D) Twitter will automatically change links to a length of 22 characters. 
E) Shorter tweets allow the use of more visual aids and emoticons. 
A) Shorter tweets allow the user to send out several tweets in a row to "tell a story." 
B) Shorter tweets aid in the ability to retweet the message. 
C) Users have a short attention span and won't read a tweet of 100 or more words. 
D) Twitter will automatically change links to a length of 22 characters. 
E) Shorter tweets allow the use of more visual aids and emoticons.

Question 4

When social media is used for marketing purposes,the main goal is to ________.

Accepted Answer

A) engage the audience 
B) give the audience something of value 
C) make the audience trust the company 
D) motivate the browser to return to your site 
E) inspire browsers to become customers 
A) engage the audience 
B) give the audience something of value 
C) make the audience trust the company 
D) motivate the browser to return to your site 
E) inspire browsers to become customers

Question 5

How can a social media specialist improve customer service,thereby increasing sales?

Accepted Answer

A) Respond quickly 
B) Delete the blog post addressing the issue 
C) Monitor consumer opinions and guidance 
D) Limit online chatter 
E) Add an RSS link for customers 
A) Respond quickly 
B) Delete the blog post addressing the issue 
C) Monitor consumer opinions and guidance 
D) Limit online chatter 
E) Add an RSS link for customers

Question 6

When an organization uses a blog to provide insight and advice,or information that is difficult to find elsewhere,what benefit is the organization providing to the audience?

Accepted Answer

A) Focus 
B) Success 
C) Value 
D) Controversy 
E) Conversation 
A) Focus 
B) Success 
C) Value 
D) Controversy 
E) Conversation

Question 7

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

Accepted Answer

A) True 
 B)False

Question 8

When using Facebook,on average,how many "fans" of an organization actually reach the total audience of that page?

Accepted Answer

A) Just over 10 percent 
B) Approximately 20 percent 
C) Approximately half 
D) Slightly more than half 
E) Nearly 75 percent 
A) Just over 10 percent 
B) Approximately 20 percent 
C) Approximately half 
D) Slightly more than half 
E) Nearly 75 percent

Question 9

How can an organization control the spread of bad news through social media?

Accepted Answer

A) Be consistent. 
B) Use reciprocity. 
C) Be proactive. 
D) Utilize the concept of scarcity. 
E) Increase the number of "likes" for the site. 
A) Be consistent. 
B) Use reciprocity. 
C) Be proactive. 
D) Utilize the concept of scarcity. 
E) Increase the number of "likes" for the site.

Question 10

Who monitors the validity of comments made on social media?

Accepted Answer

A) The Federal Trade Commission 
B) Individual businesses 
C) Yelp 
D) Social Trends Report 
E) The Lanham Act 
A) The Federal Trade Commission 
B) Individual businesses 
C) Yelp 
D) Social Trends Report 
E) The Lanham Act

Question 11

When responding to a negative post or complaint,a template should be used to ensure the response follows corporate guidelines.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following should be used to help Pinterest viewers find content based on categories?

Accepted Answer

A) Hashtags 
B) Linked images 
C) Pin boards 
D) Special offers 
E) Facebook pages 
A) Hashtags 
B) Linked images 
C) Pin boards 
D) Special offers 
E) Facebook pages

Question 13

Discuss how a business can use the concepts of "informers" and "meformers" to build goodwill.

Accepted Answer

In addition to reacting to customers,you

Question 14

In addition to reacting to customers,you can build goodwill by proactively enhancing customer relationships through social media.

Accepted Answer

A) True 
 B)False

Question 15

What advantage does a blog offer over other types of social media an organization might use?

Accepted Answer

A) The ability to link to other sites 
B) Expansive space to communicate original ideas 
C) The addition of visual postings to generate interest 
D) Membership by invitation,allowing the tracking of fans 
E) Increased interconnectivity with members 
A) The ability to link to other sites 
B) Expansive space to communicate original ideas 
C) The addition of visual postings to generate interest 
D) Membership by invitation,allowing the tracking of fans 
E) Increased interconnectivity with members

Question 16

According to psychologists from Rutgers University,Twitter users who provide information to followers are considered to be ________.

Accepted Answer

A) experts 
B) meformers 
C) egotists 
D) bloggers 
E) informers 
A) experts 
B) meformers 
C) egotists 
D) bloggers 
E) informers

Question 17

To be successful in the use of social media,a firm must be ________.

Accepted Answer

A) creative 
B) strategic 
C) flexible 
D) daring 
E) open-minded 
A) creative 
B) strategic 
C) flexible 
D) daring 
E) open-minded

Question 18

If a customer posts a sensitive matter on social media,but the organization does not have enough information to respond properly,what should the organization do?

Accepted Answer

A) Ignore the complaint 
B) Research the complaint and respond after identifying details 
C) Ask the customer to contact you to work out the details 
D) Tweet a request to all followers for additional information 
E) Email the customer so the matter can be handled privately 
A) Ignore the complaint 
B) Research the complaint and respond after identifying details 
C) Ask the customer to contact you to work out the details 
D) Tweet a request to all followers for additional information 
E) Email the customer so the matter can be handled privately

Question 19

When customers complain using social media,organizations can improve goodwill 83 percent of the time by doing what?

Accepted Answer

A) Ignoring the feed 
B) Responding through social media as quickly as possible 
C) Responding through social media only after monitoring responses 
D) Responding to the person making the complaint with a phone call 
E) Addressing the issue via an email to the person making the complaint 
A) Ignoring the feed 
B) Responding through social media as quickly as possible 
C) Responding through social media only after monitoring responses 
D) Responding to the person making the complaint with a phone call 
E) Addressing the issue via an email to the person making the complaint

Question 20

What should an organization's social media plan be measured against when determining how successful the plan is?

Accepted Answer

A) Time 
B) "Likes" 
C) Cost 
D) Goals 
E) Interaction 
A) Time 
B) "Likes" 
C) Cost 
D) Goals 
E) Interaction

Which of the following is an intuitive user interface that allows the user to animate visual elements and produce video?

How can an organization show users and fans that the organization values the users input?

Tweets are limited to 140 characters or less.Why do experts feel tweets should be even shorter?

When social media is used for marketing purposes,the main goal is to ________.

How can a social media specialist improve customer service,thereby increasing sales?

When an organization uses a blog to provide insight and advice,or information that is difficult to find elsewhere,what benefit is the organization providing to the audience?

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

When using Facebook,on average,how many "fans" of an organization actually reach the total audience of that page?

How can an organization control the spread of bad news through social media?

Who monitors the validity of comments made on social media?

When responding to a negative post or complaint,a template should be used to ensure the response follows corporate guidelines.

Which of the following should be used to help Pinterest viewers find content based on categories?

Discuss how a business can use the concepts of "informers" and "meformers" to build goodwill.

In addition to reacting to customers,you can build goodwill by proactively enhancing customer relationships through social media.

What advantage does a blog offer over other types of social media an organization might use?

According to psychologists from Rutgers University,Twitter users who provide information to followers are considered to be ________.

To be successful in the use of social media,a firm must be ________.

If a customer posts a sensitive matter on social media,but the organization does not have enough information to respond properly,what should the organization do?

When customers complain using social media,organizations can improve goodwill 83 percent of the time by doing what?

What should an organization's social media plan be measured against when determining how successful the plan is?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

Which of the following is an intuitive user interface that allows the user to animate visual elements and produce video?

How can an organization show users and fans that the organization values the users input?

Tweets are limited to 140 characters or less.Why do experts feel tweets should be even shorter?

When social media is used for marketing purposes,the main goal is to ________.

How can a social media specialist improve customer service,thereby increasing sales?

When an organization uses a blog to provide insight and advice,or information that is difficult to find elsewhere,what benefit is the organization providing to the audience?

Collectivist cultures are more likely to trust e-commerce because of safety measures such as guarantees,laws,and policies.

When using Facebook,on average,how many "fans" of an organization actually reach the total audience of that page?

How can an organization control the spread of bad news through social media?

Who monitors the validity of comments made on social media?

When responding to a negative post or complaint,a template should be used to ensure the response follows corporate guidelines.

Which of the following should be used to help Pinterest viewers find content based on categories?

Discuss how a business can use the concepts of "informers" and "meformers" to build goodwill.

In addition to reacting to customers,you can build goodwill by proactively enhancing customer relationships through social media.

What advantage does a blog offer over other types of social media an organization might use?

According to psychologists from Rutgers University,Twitter users who provide information to followers are considered to be ________.

To be successful in the use of social media,a firm must be ________.

If a customer posts a sensitive matter on social media,but the organization does not have enough information to respond properly,what should the organization do?

When customers complain using social media,organizations can improve goodwill 83 percent of the time by doing what?

What should an organization's social media plan be measured against when determining how successful the plan is?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters