Question 1

When a business uses a blog,the content of the blog should be used to promote the business and the business' successes.

Accepted Answer

A) True 
 B)False

Question 2

A single screen display that collects data from different social media sources is called a(n)________.

Accepted Answer

A) TweetDeck 
B) HootSuite 
C) dashboard 
D) vlog 
E) blog 
A) TweetDeck 
B) HootSuite 
C) dashboard 
D) vlog 
E) blog

Question 3

How can a blog writer help readers skim a blog for relevant information,instead of reading the entire blog?

Accepted Answer

A) Include photos. 
B) Use hashtags. 
C) Create RSS buttons. 
D) Use a template. 
E) Use bullets or headings. 
A) Include photos. 
B) Use hashtags. 
C) Create RSS buttons. 
D) Use a template. 
E) Use bullets or headings.

Question 4

What can be done to create a consistent pattern for a blog and aid in creating the blog more quickly?

Accepted Answer

A) Publish on a schedule. 
B) Encourage sharing. 
C) Make it conversational. 
D) Use a template. 
E) Add images. 
A) Publish on a schedule. 
B) Encourage sharing. 
C) Make it conversational. 
D) Use a template. 
E) Add images.

Question 5

Employers now recognize that when employees use social media at work,the employees become "brand evangelists" for the organization.

Accepted Answer

A) True 
 B)False

Question 6

Which type of culture is less likely to trust e-commerce?

Accepted Answer

A) Power 
B) Collectivist 
C) Asian 
D) Europeans 
E) Individualistic 
A) Power 
B) Collectivist 
C) Asian 
D) Europeans 
E) Individualistic

Question 7

Twitter users who tweet primarily about themselves are said to be ________.

Accepted Answer

A) experts 
B) meformers 
C) egotists 
D) bloggers 
E) informers 
A) experts 
B) meformers 
C) egotists 
D) bloggers 
E) informers

Question 8

How can an organization effectively monitor what others are saying about the organization?

Accepted Answer

A) Google search key terms 
B) Subscribe to an RSS feed 
C) Follow blogs 
D) "Like" competitors 
E) Tweet questions to followers on a regular basis 
A) Google search key terms 
B) Subscribe to an RSS feed 
C) Follow blogs 
D) "Like" competitors 
E) Tweet questions to followers on a regular basis

Question 9

Which of the following should be included in a blog to make it interesting and lively for readers and to which you should pay special attention?

Accepted Answer

A) Exciting headlines 
B) Controversial topics 
C) Information of the business 
D) Product demonstrations 
E) Pinterest links 
A) Exciting headlines 
B) Controversial topics 
C) Information of the business 
D) Product demonstrations 
E) Pinterest links

Question 10

If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe,what could be done to encourage sales?

Accepted Answer

A) Allow consumers to pay with U.S.dollars. 
B) Develop the website in the native language of the consumers. 
C) Include information based on the imperial system. 
D) Remove any identification that leads consumers to believe the website is based in the U.S. 
E) Guarantee overnight delivery of highly desirable goods. 
A) Allow consumers to pay with U.S.dollars. 
B) Develop the website in the native language of the consumers. 
C) Include information based on the imperial system. 
D) Remove any identification that leads consumers to believe the website is based in the U.S. 
E) Guarantee overnight delivery of highly desirable goods.

Question 11

Financial,legal,or proprietary information should often be shared about the company,customers,or employees.

Accepted Answer

A) True 
 B)False

Question 12

What type of social media site should an organization use as the hub that connects all other sites?

Accepted Answer

A) Facebook 
B) Blogs 
C) Tweets 
D) Pinterest 
E) FourSquare 
A) Facebook 
B) Blogs 
C) Tweets 
D) Pinterest 
E) FourSquare

Question 13

According to surveys,what percentage of companies have social media guidelines?

Accepted Answer

A) 10-15 percent 
B) 15-20 percent 
C) 25-30 percent 
D) 35-40 percent 
E) 45-50 percent 
A) 10-15 percent 
B) 15-20 percent 
C) 25-30 percent 
D) 35-40 percent 
E) 45-50 percent

Question 14

The goal of a social media site content is to create a valuable and engaging social experience that persuades people to return.

Accepted Answer

A) True 
 B)False

Question 15

What is the advantage of incorporating a hashtag to a tweet from a business?

Accepted Answer

A) The hashtag identifies key information. 
B) The hashtag allows potential followers to find the business. 
C) The hashtag makes retweeting the information easier. 
D) The hashtag allows the business to aim the tweet at a specific group. 
E) The hashtag allows followers to link to photos or video streams. 
A) The hashtag identifies key information. 
B) The hashtag allows potential followers to find the business. 
C) The hashtag makes retweeting the information easier. 
D) The hashtag allows the business to aim the tweet at a specific group. 
E) The hashtag allows followers to link to photos or video streams.

Question 16

Discuss ways to evaluate the success of an organization's investment in social media.

Accepted Answer

The more quantifiable your metrics are,t

Question 17

Discuss the importance of building a positive online community and strategies used to achieve it.

Accepted Answer

You can also use your company's social m

Question 18

When using social media at work,communicating as you would in face-to-face conversations is an effort in which guideline for social media use?

Accepted Answer

A) If it's personal,keep it personal. 
B) Identify your connection. 
C) Be honest and professional. 
D) Add value. 
E) Respect and protect what's confidential. 
A) If it's personal,keep it personal. 
B) Identify your connection. 
C) Be honest and professional. 
D) Add value. 
E) Respect and protect what's confidential.

Question 19

Facebook provides a selective feed of content to interested users.

Accepted Answer

A) True 
 B)False

Question 20

How can an organization determine the success of their investment in social media?

Accepted Answer

A) By tracking the number of "likes" 
B) By tracking the cost of upkeep 
C) Using quantifiable metrics 
D) Using customer reviews and opinions posted on the sites 
E) By using customer surveys 
A) By tracking the number of "likes" 
B) By tracking the cost of upkeep 
C) Using quantifiable metrics 
D) Using customer reviews and opinions posted on the sites 
E) By using customer surveys

When a business uses a blog,the content of the blog should be used to promote the business and the business' successes.

A single screen display that collects data from different social media sources is called a(n)________.

How can a blog writer help readers skim a blog for relevant information,instead of reading the entire blog?

What can be done to create a consistent pattern for a blog and aid in creating the blog more quickly?

Employers now recognize that when employees use social media at work,the employees become "brand evangelists" for the organization.

Which type of culture is less likely to trust e-commerce?

Twitter users who tweet primarily about themselves are said to be ________.

How can an organization effectively monitor what others are saying about the organization?

Which of the following should be included in a blog to make it interesting and lively for readers and to which you should pay special attention?

If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe,what could be done to encourage sales?

Financial,legal,or proprietary information should often be shared about the company,customers,or employees.

What type of social media site should an organization use as the hub that connects all other sites?

According to surveys,what percentage of companies have social media guidelines?

The goal of a social media site content is to create a valuable and engaging social experience that persuades people to return.

What is the advantage of incorporating a hashtag to a tweet from a business?

Discuss ways to evaluate the success of an organization's investment in social media.

Discuss the importance of building a positive online community and strategies used to achieve it.

When using social media at work,communicating as you would in face-to-face conversations is an effort in which guideline for social media use?

Facebook provides a selective feed of content to interested users.

How can an organization determine the success of their investment in social media?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

When a business uses a blog,the content of the blog should be used to promote the business and the business' successes.

A single screen display that collects data from different social media sources is called a(n)________.

How can a blog writer help readers skim a blog for relevant information,instead of reading the entire blog?

What can be done to create a consistent pattern for a blog and aid in creating the blog more quickly?

Employers now recognize that when employees use social media at work,the employees become "brand evangelists" for the organization.

Which type of culture is less likely to trust e-commerce?

Twitter users who tweet primarily about themselves are said to be ________.

How can an organization effectively monitor what others are saying about the organization?

Which of the following should be included in a blog to make it interesting and lively for readers and to which you should pay special attention?

If a U.S.-based firm wanted to attract e-commerce or social media customers from Europe,what could be done to encourage sales?

Financial,legal,or proprietary information should often be shared about the company,customers,or employees.

What type of social media site should an organization use as the hub that connects all other sites?

According to surveys,what percentage of companies have social media guidelines?

The goal of a social media site content is to create a valuable and engaging social experience that persuades people to return.

What is the advantage of incorporating a hashtag to a tweet from a business?

Discuss ways to evaluate the success of an organization's investment in social media.

Discuss the importance of building a positive online community and strategies used to achieve it.

When using social media at work,communicating as you would in face-to-face conversations is an effort in which guideline for social media use?

Facebook provides a selective feed of content to interested users.

How can an organization determine the success of their investment in social media?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters