Question 1

________ are the cues or prompts that call your audience to action.

Accepted Answer

A) Triggers 
B) Abilities 
C) Motivations 
D) Scarcities 
E) Authorities 
A) Triggers 
B) Abilities 
C) Motivations 
D) Scarcities 
E) Authorities

Question 2

According to a survey from the European commission,what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time?

Accepted Answer

A) 5 percent 
B) 18 percent 
C) 22 percent 
D) 37 percent 
E) 42 percent 
A) 5 percent 
B) 18 percent 
C) 22 percent 
D) 37 percent 
E) 42 percent

Question 3

How can a market research team best use social media to manage customer relationships?

Accepted Answer

A) By addressing complaints on the social media site 
B) By including personal responses instead of corporate responses 
C) By reacting to all new customer feedback 
D) By using the social networking site to interact with customers and learn about their preferences 
E) By broadcasting through multiple mediums 
A) By addressing complaints on the social media site 
B) By including personal responses instead of corporate responses 
C) By reacting to all new customer feedback 
D) By using the social networking site to interact with customers and learn about their preferences 
E) By broadcasting through multiple mediums

Question 4

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

Accepted Answer

A) authority 
B) scarcity 
C) ability 
D) social proof 
E) consistency 
A) authority 
B) scarcity 
C) ability 
D) social proof 
E) consistency

Question 5

Where should the most compelling information in a tweet found?

Accepted Answer

A) In the links that connect to the full stories 
B) In pictures 
C) In the first 85-100 words 
D) At the end of the message 
E) After a hashtag 
A) In the links that connect to the full stories 
B) In pictures 
C) In the first 85-100 words 
D) At the end of the message 
E) After a hashtag

Question 6

What can be done to make Facebook posts most effective?

Accepted Answer

A) Post on Mondays or Tuesdays between 10:00 a.m.and 5:00 p.m. 
B) Keep video,posts,and photos familiar and consistent. 
C) Post about product lines as often as possible . 
D) Keep posts to less than 40 characters. 
E) Put the most important information at the end of the post. 
A) Post on Mondays or Tuesdays between 10:00 a.m.and 5:00 p.m. 
B) Keep video,posts,and photos familiar and consistent. 
C) Post about product lines as often as possible . 
D) Keep posts to less than 40 characters. 
E) Put the most important information at the end of the post.

Question 7

How can a business become an "informer" when tweeting about the business?

Accepted Answer

A) Respond to customer tweets quickly. 
B) Use hashtags to direct customers to other links. 
C) Provide interesting and useful information about products and services. 
D) Use RSS feeds. 
E) Use metrics to track online conversations and respond to those conversations. 
A) Respond to customer tweets quickly. 
B) Use hashtags to direct customers to other links. 
C) Provide interesting and useful information about products and services. 
D) Use RSS feeds. 
E) Use metrics to track online conversations and respond to those conversations.

Question 8

An organization's social media goals should be based on analytic results of social media studies.

Accepted Answer

A) True 
 B)False

Question 9

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

Accepted Answer

Beyond providing valuable content,you ca

Question 10

What should an organization do to effectively make a blog the center of their social media content?

Accepted Answer

Social media experts recommend using a b

Question 11

A social media site that allows the audience to post stories,ideas,and other content will make the site ________.

Accepted Answer

A) valuable 
B) objective 
C) original 
D) interactive 
E) casual 
A) valuable 
B) objective 
C) original 
D) interactive 
E) casual

Question 12

How can an organization make their social media content most effective?

Accepted Answer

Make it casual and conversational.Social

Question 13

In addition to global culture,________ impacts how social media serves business purposes.

Accepted Answer

A) politics 
B) time 
C) availability 
D) education levels 
E) language 
A) politics 
B) time 
C) availability 
D) education levels 
E) language

Question 14

Visual content that captures attention on social media can be created by ________.

Accepted Answer

A) posting a series of questions 
B) using headings and subheading 
C) adding infographics 
D) posting regularly 
E) using a template 
A) posting a series of questions 
B) using headings and subheading 
C) adding infographics 
D) posting regularly 
E) using a template

Question 15

What can be done to help an audience find your business' Twitter feed?

Accepted Answer

A) Use keywords and phrases in your bio and tweets. 
B) Keep tweets positive and interesting. 
C) Make the tweets about the audience,not the organization. 
D) Keep tweets short. 
E) Use hashtags. 
A) Use keywords and phrases in your bio and tweets. 
B) Keep tweets positive and interesting. 
C) Make the tweets about the audience,not the organization. 
D) Keep tweets short. 
E) Use hashtags.

Question 16

Identify how an organization could make a social media site more appealing for global customers.

Accepted Answer

Most businesses use social media to attr

Question 17

How can an organization gather data on consumer perceptions based on social media posts?

Accepted Answer

A) Using dashboards 
B) Using Tweet Decks 
C) Using RSS feeds 
D) Using data mining tools 
E) Using rich site summaries 
A) Using dashboards 
B) Using Tweet Decks 
C) Using RSS feeds 
D) Using data mining tools 
E) Using rich site summaries

Question 18

Which of the following will help an organization generate goodwill through their social media communication?

Accepted Answer

A) Allowing a brand community to discuss problems online so as to be able to track public opinion 
B) Providing information on new products and services on a daily basis 
C) By limiting the number of links,allowing the organization to keep the user on the site longer 
D) To teach followers technical information and terms relevant to the organization 
E) Providing quick responses to questions and concerns 
A) Allowing a brand community to discuss problems online so as to be able to track public opinion 
B) Providing information on new products and services on a daily basis 
C) By limiting the number of links,allowing the organization to keep the user on the site longer 
D) To teach followers technical information and terms relevant to the organization 
E) Providing quick responses to questions and concerns

Question 19

What opportunity does the use of social media offer an organization?

Accepted Answer

A) The amplification of a business mistake 
B) The ability to discuss comments from unhappy customers 
C) Less hiring costs 
D) The building of goodwill with customers 
E) Product branding 
A) The amplification of a business mistake 
B) The ability to discuss comments from unhappy customers 
C) Less hiring costs 
D) The building of goodwill with customers 
E) Product branding

Question 20

Which of the following best describes content marketing?

Accepted Answer

A) Posting interactive content 
B) Posting up to the minute content,such as delays 
C) Posting product availability 
D) Posting educational content 
E) Posting responses to customer questions 
A) Posting interactive content 
B) Posting up to the minute content,such as delays 
C) Posting product availability 
D) Posting educational content 
E) Posting responses to customer questions

________ are the cues or prompts that call your audience to action.

According to a survey from the European commission,what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time?

How can a market research team best use social media to manage customer relationships?

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

Where should the most compelling information in a tweet found?

What can be done to make Facebook posts most effective?

How can a business become an "informer" when tweeting about the business?

An organization's social media goals should be based on analytic results of social media studies.

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

What should an organization do to effectively make a blog the center of their social media content?

A social media site that allows the audience to post stories,ideas,and other content will make the site ________.

How can an organization make their social media content most effective?

In addition to global culture,________ impacts how social media serves business purposes.

Visual content that captures attention on social media can be created by ________.

What can be done to help an audience find your business' Twitter feed?

Identify how an organization could make a social media site more appealing for global customers.

How can an organization gather data on consumer perceptions based on social media posts?

Which of the following will help an organization generate goodwill through their social media communication?

What opportunity does the use of social media offer an organization?

Which of the following best describes content marketing?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters

Exam 7: Using Social Media in Business

________ are the cues or prompts that call your audience to action.

According to a survey from the European commission,what percentage of European consumers will buy from a website developed in a language other than their own either frequently or all of the time?

How can a market research team best use social media to manage customer relationships?

According to Cialdini,the more exclusive the offer,the more valuable your audience may perceive it to be,is an example of ________.

Where should the most compelling information in a tweet found?

What can be done to make Facebook posts most effective?

How can a business become an "informer" when tweeting about the business?

An organization's social media goals should be based on analytic results of social media studies.

Based on Fogg's Behavior Model,how can social media be used to influence behavior,and what three tools will support this strategy?

What should an organization do to effectively make a blog the center of their social media content?

A social media site that allows the audience to post stories,ideas,and other content will make the site ________.

How can an organization make their social media content most effective?

In addition to global culture,________ impacts how social media serves business purposes.

Visual content that captures attention on social media can be created by ________.

What can be done to help an audience find your business' Twitter feed?

Identify how an organization could make a social media site more appealing for global customers.

How can an organization gather data on consumer perceptions based on social media posts?

Which of the following will help an organization generate goodwill through their social media communication?

What opportunity does the use of social media offer an organization?

Which of the following best describes content marketing?

Developing Your Professional Presence

Working With Others: Interpersonal, Intercultural, and Team Communication

Managing the Communication Process: Analyzing, Composing, Evaluating

Communicating Routine Messages and Building Goodwill

Communicating Persuasive Messages

Communicating Bad News

Finding and Evaluating Business Information

Preparing Persuasive Business Proposals

Preparing Business Reports

Preparing and Delivering Business Presentations

Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Filters