Exam 1: An Introduction to Consumer Behaviour

________ involve(s)gathering data by directly observing consumer behaviours.

The film The Wedding Crashers had what reported impact?

When data is collected by the researcher specifically for the research question at hand this is called:

When the researcher uses data collected by another entity to answer a new research question,this is called primary research.

In studying consumer behaviour,it is often useful to categorize people on the basis of some similarity.Descriptions such as age,gender,income,or occupation are called:

Allison wants to examine whether consumers consider the environmental impact of products before they make their purchases.List three different research methods she might use,and give the pros and cons of each.Which method would you recommend and why?

Jackson,the marketing manager for a large food manufacturing plant,recently met with his boss because he was concerned that his company was violating the Food and Drugs Act of 1953 and the Competition Act of 1986.Based on this information,what was the problem that Jackson was concerned about?

The term shrinkage is an industry term for:

A researcher is studying the effect of including a bonus product on people's tendency to purchase personal care items (e.g.,shampoo,deodorant,etc.).The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked to buy the product without the bonus.The researcher then calculates the proportion of people in each condition that purchase the product.The independent variable in this study is:

In studying consumers like Gail,a college junior,marketers often find it useful to learn how they spend their leisure time,their interests in music or clothing,even atand titudes about social issues,to be able to categorize them according to their lifestyles.This sort of information is called:

Why would a marketer use age as a segmentation variable?

As a grocery store manager,you want to be able to easily track what items need to be restocked and which ones are past their expiry date.Using RFID tags could help you with this.

A fast-food chain describes its core customer as a single male under 30 years of age with a working class job,who reads little,likes loud music,and hangs out with friends.This is an example of:

Describe what is meant by a "culture of participation."

According to the film and music industries,downloading music and videos from file-sharing sites such as Kazaa is:

A clergyman of a small inner-city parish has spent time defacing billboards advertising the local casino.Explain his behaviour.

Although research has shown that consumers think better of products made by firms they feel are behaving ethically,many "ethical" companies encounter difficulties selling their products.What is a good a reason for this?

Explain the view that marketing is more than just an exchange.

Define demographics.Next,using information that you have learned from the text about the demographics of consumers,identify three marketing opportunities that match demographic trends.Justify your opportunities with specifics from your demographic appraisal.

At night,Aaron likes to walk around the city spray painting a black circle over company logos on billboards and bus-stop advertisements.Aaron's behaviour is an example of: