Question 1

The multi-player online game "World of Warcraft" is a good example of:

Accepted Answer

A)  consumer-generated content. 
B)  the dark side of consumerism. 
C)  a virtual brand community. 
D)  anti-consumption 
A)  consumer-generated content. 
B)  the dark side of consumerism. 
C)  a virtual brand community. 
D)  anti-consumption

Question 2

Jennifer has a new product line of small homeware products on which she wants to get some detailed feedback.What type of research technique might you recommend and why?

Accepted Answer

Focus groups or indepth interviews would

Question 3

Age,gender,ethnicity,income,geography,and purchase frequency are all potential segmentation variables.

Accepted Answer

A) True 
 B)False

Question 4

What is Transformative Consumer Research? Give an example.

Accepted Answer

Transformative Consumer Research (TCR)pr

Question 5

The expanded view of the exchange that includes the issues that influence the consumer before,during,and after a purchase is called:

Accepted Answer

A)  the value. 
B)  the strategic focus. 
C)  the pre-sell strategy. 
D)  the consumption process. 
A)  the value. 
B)  the strategic focus. 
C)  the pre-sell strategy. 
D)  the consumption process.

Question 6

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

Accepted Answer

A) True 
 B)False

Question 7

What is observational research? Give an example

Accepted Answer

Another technique commonly employed by m

Question 8

Recently marketers have come to realize the value of what is being called relationship marketing.In marketing terms,it means:

Accepted Answer

A)  developing friendships with foreign governments so that American products can be sold in their countries at a fair price. 
B)  instituting practices which show companies' awareness of their responsibilities to the environment and society. 
C)  building bonds between brands and customers that will last over time. 
D)  using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out. 
A)  developing friendships with foreign governments so that American products can be sold in their countries at a fair price. 
B)  instituting practices which show companies' awareness of their responsibilities to the environment and society. 
C)  building bonds between brands and customers that will last over time. 
D)  using new electronic capabilities to ensure that all channel members work smoothly together, for example, in seeing that products get to retailers before their inventories run out.

Question 9

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh are referring to:

Accepted Answer

A)  competition. 
B)  segmentation. 
C)  theft. 
D)  bribery. 
A)  competition. 
B)  segmentation. 
C)  theft. 
D)  bribery.

Question 10

What is a virtual brand community? Give an example that demonstrates the concept.

Accepted Answer

A virtual brand community is a collectio

Question 11

Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department.This is an example of:

Accepted Answer

A)  conducting qualitative research. 
B)  conducting experimental research. 
C)  conducting observational research. 
D)  tracking data on digital networking behaviour. 
A)  conducting qualitative research. 
B)  conducting experimental research. 
C)  conducting observational research. 
D)  tracking data on digital networking behaviour.

Question 12

Marketer space is really the same concept as a newer term called consumer space.

Accepted Answer

A) True 
 B)False

Question 13

Mary designed an unsuccessful advertising campaign for a medical insurance company that was targeted at 18- to 34-year-old males.The campaign only included one commercial,which featured a young man who had become crippled in a skydiving accident.While planning the campaign,Mary failed to recognize that:

Accepted Answer

A)  18- to 34-year-old males are not interested in medical insurance. 
B)  not all 18- to 34-year-old males share the same lifestyle. 
C)  television commercials are not effective for advertising medical insurance. 
D)  she should have also segmented based on ethnicity. 
A)  18- to 34-year-old males are not interested in medical insurance. 
B)  not all 18- to 34-year-old males share the same lifestyle. 
C)  television commercials are not effective for advertising medical insurance. 
D)  she should have also segmented based on ethnicity.

Question 14

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

Accepted Answer

A)  ethics are relative to the situation in which business persons find themselves. 
B)  cultural jamming has been successfully practiced in some countries. 
C)  ethics are incompatible with social marketing. 
D)  practices can be unethical without being illegal. 
A)  ethics are relative to the situation in which business persons find themselves. 
B)  cultural jamming has been successfully practiced in some countries. 
C)  ethics are incompatible with social marketing. 
D)  practices can be unethical without being illegal.

Question 15

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:

Accepted Answer

A)  relationship marketing. 
B)  transformative consumer research. 
C)  green marketing. 
D)  corporate social responsibility. 
A)  relationship marketing. 
B)  transformative consumer research. 
C)  green marketing. 
D)  corporate social responsibility.

Question 16

If you listed your collection of NHL rookie cards on eBay,you would be engaging in which type of commerce?

Accepted Answer

A)  transactional 
B)  psychographic 
C)  B2C 
D)  C2C 
A)  transactional 
B)  psychographic 
C)  B2C 
D)  C2C

Question 17

What do we mean when we say that consumer behaviour is a process?

Accepted Answer

Consumer behaviour is more than just the

Question 18

Marketers who interact with their customers on a regular basis,and not just at the time of purchase,are most likely engaged in:

Accepted Answer

A)  brand loyalty 
B)  psychographic segmentation 
C)  market segmentation 
D)  relationship marketing 
A)  brand loyalty 
B)  psychographic segmentation 
C)  market segmentation 
D)  relationship marketing

Question 19

Groups of people that unite on the Internet to share a passion for a product are known as:

Accepted Answer

A)  chat rooms. 
B)  virtual brand communities. 
C)  consumer networks. 
D)  product organizations. 
A)  chat rooms. 
B)  virtual brand communities. 
C)  consumer networks. 
D)  product organizations.

Question 20

Christina Chiang has decided to order a week's worth of groceries from HomeGrocer.com.She places her order and is pleasantly surprised when she receives her order at her doorstep six hours after the order was placed.This transaction is an example of:

Accepted Answer

A)  social commerce. 
B)  TCR. 
C)  virtual consumption. 
D)  U-commerce. 
A)  social commerce. 
B)  TCR. 
C)  virtual consumption. 
D)  U-commerce.

The multi-player online game "World of Warcraft" is a good example of:

Jennifer has a new product line of small homeware products on which she wants to get some detailed feedback.What type of research technique might you recommend and why?

Age,gender,ethnicity,income,geography,and purchase frequency are all potential segmentation variables.

What is Transformative Consumer Research? Give an example.

The expanded view of the exchange that includes the issues that influence the consumer before,during,and after a purchase is called:

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

What is observational research? Give an example

Recently marketers have come to realize the value of what is being called relationship marketing.In marketing terms,it means:

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh are referring to:

What is a virtual brand community? Give an example that demonstrates the concept.

Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department.This is an example of:

Marketer space is really the same concept as a newer term called consumer space.

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:

If you listed your collection of NHL rookie cards on eBay,you would be engaging in which type of commerce?

What do we mean when we say that consumer behaviour is a process?

Marketers who interact with their customers on a regular basis,and not just at the time of purchase,are most likely engaged in:

Groups of people that unite on the Internet to share a passion for a product are known as:

Christina Chiang has decided to order a week's worth of groceries from HomeGrocer.com.She places her order and is pleasantly surprised when she receives her order at her doorstep six hours after the order was placed.This transaction is an example of:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 1: An Introduction to Consumer Behaviour

The multi-player online game "World of Warcraft" is a good example of:

Jennifer has a new product line of small homeware products on which she wants to get some detailed feedback.What type of research technique might you recommend and why?

Age,gender,ethnicity,income,geography,and purchase frequency are all potential segmentation variables.

What is Transformative Consumer Research? Give an example.

The expanded view of the exchange that includes the issues that influence the consumer before,during,and after a purchase is called:

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

What is observational research? Give an example

Recently marketers have come to realize the value of what is being called relationship marketing.In marketing terms,it means:

Global terms like kuroi kiri,la mordida,bustarella,and baksheesh are referring to:

What is a virtual brand community? Give an example that demonstrates the concept.

Shoppers Drug Mart periodically videotapes consumers and how they interact with new point-of-purchase displays in the cosmetics department.This is an example of:

Marketer space is really the same concept as a newer term called consumer space.

The fact that bribery in business is acceptable in some countries but not in others demonstrates that:

Firms that are interested in voluntarily protecting or enhancing their positive social and environmental impacts are engaged in:

If you listed your collection of NHL rookie cards on eBay,you would be engaging in which type of commerce?

What do we mean when we say that consumer behaviour is a process?

Marketers who interact with their customers on a regular basis,and not just at the time of purchase,are most likely engaged in:

Groups of people that unite on the Internet to share a passion for a product are known as:

Christina Chiang has decided to order a week's worth of groceries from HomeGrocer.com.She places her order and is pleasantly surprised when she receives her order at her doorstep six hours after the order was placed.This transaction is an example of:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters