Question 1

An e-tailer is:

Accepted Answer

A)  a market research company that primarily collects data online. 
B)  an anti e-commerce advocate. 
C)  an online retail supplier. 
D)  an end-of-purchase feedback service. 
A)  a market research company that primarily collects data online. 
B)  an anti e-commerce advocate. 
C)  an online retail supplier. 
D)  an end-of-purchase feedback service.

Question 2

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

Accepted Answer

In its early stages of development,the f

Question 3

What are social media? Give an example.

Accepted Answer

Social media are the online means of com

Question 4

In a survey designed to measure people's willingness to pay for fair trade coffee,researchers found that most coffee drinkers were willing to pay an average price premium of ________.

Accepted Answer

A)  10 percent 
B)  20 percent 
C)  30 percent 
D)  40 percent 
A)  10 percent 
B)  20 percent 
C)  30 percent 
D)  40 percent

Question 5

Scanner technology and clickstream data gathering are two methods of________.

Accepted Answer

A)  conducting qualitative research 
B)  conducting experimental research 
C)  conducting observational research 
D)  tracking data on digital networking behaviour 
A)  conducting qualitative research 
B)  conducting experimental research 
C)  conducting observational research 
D)  tracking data on digital networking behaviour

Question 6

Social critics have maintained that marketing leads people to buy products they do not want and do not need.However,the failure rate of new products that are heavily marketed is reportedly as high as 80 percent.How can these two seemingly opposite views of marketing be reconciled?

Accepted Answer

A)  The social critics are simply wrong. People are not influenced by marketing. 
B)  Consumers are highly influenced by marketing, but some products simply fail anyway. 
C)  Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please. 
D)  Products that fail are generally products that will satisfy a want, but not a need. 
A)  The social critics are simply wrong. People are not influenced by marketing. 
B)  Consumers are highly influenced by marketing, but some products simply fail anyway. 
C)  Marketing does have an influence on consumers, but marketers simply do not know enough about people to manipulate them any way they please. 
D)  Products that fail are generally products that will satisfy a want, but not a need.

Question 7

Tina,a supervisor of displays for Sears Canada,knows that attractive displays can generate additional sales of particular items.From a marketer's perspective,this is a/an:

Accepted Answer

A)  purchase issue 
B)  postpurchase issue 
C)  merchandising complexity 
D)  loss leader 
A)  purchase issue 
B)  postpurchase issue 
C)  merchandising complexity 
D)  loss leader

Question 8

Of the following pieces of legislation intended to protect the consumer,which was passed first?

Accepted Answer

A)  Textile Labelling Act 
B)  Food and Drug Act 
C)  Motor Vehicle Safety Act 
D)  Hazardous Products Act 
E)  National Trademark and True Labelling Act 
A)  Textile Labelling Act 
B)  Food and Drug Act 
C)  Motor Vehicle Safety Act 
D)  Hazardous Products Act 
E)  National Trademark and True Labelling Act

Question 9

People who have grown up "wired" in a world of digital technology are described as ________.

Accepted Answer

A)  horizontal revolutionaries 
B)  smart socialites 
C)  digital natives 
D)  face-to-place consumers 
A)  horizontal revolutionaries 
B)  smart socialites 
C)  digital natives 
D)  face-to-place consumers

Question 10

What is compulsive consumption and how does it differ from impulse buying?

Accepted Answer

Compulsive consumption refers to repetit

Question 11

To reduce waste associated with their Downey Fabric Softener,Proctor & Gamble introduced refillable containers.This is an example of:

Accepted Answer

A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption. 
A)  green marketing. 
B)  ethical marketing. 
C)  culture jamming. 
D)  anticonsumption.

Question 12

Keith went into a store to return a shirt.The owner of the store replied that she needed Keith's address and phone number to refund his money.After providing his information,Keith asked what the information was needed for,but the owner of the store would not tell him.The owner's actions are in direct violation of the Competition Act.

Accepted Answer

A) True 
 B)False

Question 13

What is culture jamming? Give an example.

Accepted Answer

Culture jamming involves consumer action

Question 14

In the early stages of development,consumer behaviour was known as buyer behaviour.What important aspect of the exchange process does this change in name reflect?

Accepted Answer

The original name reflects an emphasis o

Question 15

A researcher is studying the effect of including a bonus product on people's tendency to purchase personal care items (e.g.,shampoo,deodorant,etc.).The researcher randomly assigns male and female consumers to be asked to buy the product with the bonus or to be asked to buy the product without the bonus.The researcher then calculates the proportion of people in each condition that purchase the product.The dependent variable in this study is:

Accepted Answer

A)  the proportion of people that purchase the product. 
B)  personal care items. 
C)  gender. 
D)  the presence or absence of a bonus. 
A)  the proportion of people that purchase the product. 
B)  personal care items. 
C)  gender. 
D)  the presence or absence of a bonus.

Question 16

How is social media changing consumer behaviour and the world in which we live?

Accepted Answer

Social media has had a profound impact o

Question 17

If a product succeeds in satisfying needs and is purchased over and over,it most likely has attained:

Accepted Answer

A)  product separation. 
B)  brand loyalty. 
C)  lifestyle variation. 
D)  purchase conception. 
A)  product separation. 
B)  brand loyalty. 
C)  lifestyle variation. 
D)  purchase conception.

Question 18

Saucony Canada held a contest asking consumers to send in their own photos,which will be utilized in a future advertising campaign for the company.This is an example of:

Accepted Answer

A)  anticonsumption. 
B)  consumer-generated content 
C)  social marketing. 
D)  green marketing. 
A)  anticonsumption. 
B)  consumer-generated content 
C)  social marketing. 
D)  green marketing.

Question 19

A physiological and/or psychological dependency on products or services is called consumer ________.

Accepted Answer

A)  psychosis 
B)  conditioning 
C)  addiction 
D)  obsession 
E)  gratification 
A)  psychosis 
B)  conditioning 
C)  addiction 
D)  obsession 
E)  gratification

Question 20

While marketers cannot create needs,they:

Accepted Answer

A)  may affect an environment in which specific needs may be activated. 
B)  can always sell to somebody. 
C)  are close to being able to create needs in the next five years. 
D)  control the mass media-almost the same thing. 
A)  may affect an environment in which specific needs may be activated. 
B)  can always sell to somebody. 
C)  are close to being able to create needs in the next five years. 
D)  control the mass media-almost the same thing.

An e-tailer is:

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

What are social media? Give an example.

In a survey designed to measure people's willingness to pay for fair trade coffee,researchers found that most coffee drinkers were willing to pay an average price premium of ________.

Scanner technology and clickstream data gathering are two methods of________.

Social critics have maintained that marketing leads people to buy products they do not want and do not need.However,the failure rate of new products that are heavily marketed is reportedly as high as 80 percent.How can these two seemingly opposite views of marketing be reconciled?

Tina,a supervisor of displays for Sears Canada,knows that attractive displays can generate additional sales of particular items.From a marketer's perspective,this is a/an:

Of the following pieces of legislation intended to protect the consumer,which was passed first?

People who have grown up "wired" in a world of digital technology are described as ________.

What is compulsive consumption and how does it differ from impulse buying?

To reduce waste associated with their Downey Fabric Softener,Proctor & Gamble introduced refillable containers.This is an example of:

What is culture jamming? Give an example.

In the early stages of development,consumer behaviour was known as buyer behaviour.What important aspect of the exchange process does this change in name reflect?

How is social media changing consumer behaviour and the world in which we live?

If a product succeeds in satisfying needs and is purchased over and over,it most likely has attained:

Saucony Canada held a contest asking consumers to send in their own photos,which will be utilized in a future advertising campaign for the company.This is an example of:

A physiological and/or psychological dependency on products or services is called consumer ________.

While marketers cannot create needs,they:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 1: An Introduction to Consumer Behaviour

An e-tailer is:

In the early stages of development,what was the field of consumer behaviour known as? What important understanding of the exchange process does this change in name reflect?

What are social media? Give an example.

In a survey designed to measure people's willingness to pay for fair trade coffee,researchers found that most coffee drinkers were willing to pay an average price premium of ________.

Scanner technology and clickstream data gathering are two methods of________.

Social critics have maintained that marketing leads people to buy products they do not want and do not need.However,the failure rate of new products that are heavily marketed is reportedly as high as 80 percent.How can these two seemingly opposite views of marketing be reconciled?

Tina,a supervisor of displays for Sears Canada,knows that attractive displays can generate additional sales of particular items.From a marketer's perspective,this is a/an:

Of the following pieces of legislation intended to protect the consumer,which was passed first?

People who have grown up "wired" in a world of digital technology are described as ________.

What is compulsive consumption and how does it differ from impulse buying?

To reduce waste associated with their Downey Fabric Softener,Proctor & Gamble introduced refillable containers.This is an example of:

What is culture jamming? Give an example.

In the early stages of development,consumer behaviour was known as buyer behaviour.What important aspect of the exchange process does this change in name reflect?

How is social media changing consumer behaviour and the world in which we live?

If a product succeeds in satisfying needs and is purchased over and over,it most likely has attained:

Saucony Canada held a contest asking consumers to send in their own photos,which will be utilized in a future advertising campaign for the company.This is an example of:

A physiological and/or psychological dependency on products or services is called consumer ________.

While marketers cannot create needs,they:

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Income, Social Class, and Family Structure

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters