Exam 4: Consumer Behaviour

Culture can be defined as values, beliefs, preferences, and tastes that are handed down from one generation to the next.

What does consumer behaviour refer to?

In determining class ranking, income is the MOST important variable.

Consumer behaviour refers to the process of ultimate buyers making purchasing decisions.

The evoked set used in the search process can vary depending upon the urgency of the need.

Young Chinese Canadians are often early adopters who like high-end products and relate best to advertising and marketing in their own language.

With children and teens spending more time in structured activities, time spent involved in family purchasing decisions is decreasing.

What are the values and behaviours that groups establish and deem appropriate for their members called?

While cultural and family influences significantly affect consumer behaviour, the influence of reference groups on consumer behaviour tends to be minimal, especially for children.

What is included in the personal determinants of consumer behaviour?

Describe the Asch phenomenon and discuss its relationship to the concept of reference groups.

Marketers are more concerned with the current status of consumer decisions than they are with the process of how these decisions change over time.

In the learning process, what is reinforcement?

How can marketers attempt to shape the outcome of the post-purchase evaluation?

According to Maslow, which of the following characteristics of a country provides marketers with the greatest opportunities to fill higher needs?

When creating an advertisement, marketers use colour instead of contrast to break through the perceptual screens of consumers.

John quickly mutes his television every time a commercial comes on.What is this an example of?

The act of deciding to buy goods and services for one's personal use or a business is considered consumer behaviour.

The steps in the consumer purchasing decision are passed through faster if a marketer has successfully shaped the consumer's behaviour.

Marketing to teens is straightforward because they dislike anything that differs from the norm, preferring to have the same products as everyone else.