Exam 4: Consumer Behaviour

The three components of an attitude are cognitive, affective, and behavioural.

In the area of self-concept theory, what is the real self?

A purchase made on the basis of a preferred brand or a limited group of acceptable brands is called limited response behaviour on the part of a consumer.

A need is an imbalance between the consumer's actual and desired state.

Melanie avoids shopping at a particular store because she feels that the type of people who shop there are not people she would like to be associated with.In doing so, Melanie is exhibiting the behavioural component of attitude.

What is created by motives that are an inner state that directs a person?

Status is the relative prominence of an individual who is not a member of a particular reference group.

Purchasing decisions involve three types of decision making: routine response, limited problem solving, and complex problem solving.

What is an opinion leader? Why are they important to marketers, and how has the Internet affected the power of opinion leaders?

In terms of consumer behaviour, Quebecers usually prepare a shopping list in advance, are avid users of bath and beauty products, and have the highest consumption rates per capita of beer and wine.

Resolving to buy a different brand in the future may reduce cognitive dissonance in the present.

Individuals who aspire to become members of a certain group will often follow that group's norms before becoming a group member.

Successful shaping leads to strong brand loyalty.

Considerable external searching for alternatives is typical when consumers are involved in extended problem solving.

Self-image and the looking-glass self are usually very similar, and marketers understand these are the images that drive purchasing decisions.

What is the broadest environmental determinant of consumer behaviour?

The Quebec market has 15 different lifestyle types, which have significantly different product and activity preferences to the populations in other provinces.

To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology.

Opinion leaders are the first consumers to try products and then share their experience by word of mouth.

Kurt Lewin's model of human behaviour defines behaviour as a function of the interaction of personal influences and the pressures exerted on them by outside environmental forces.