Exam 4: Consumer Behaviour

A marketing campaign, featuring celebrity Lance Armstrong, promotes the campaign slogan "Together We Can Prevail." What category in Maslow's hierarchy of needs is addressed by the use of the celebrity?

According to Maslow's hierarchy of needs, the desire to feel accomplishment, achievement, and respect is a social need.

Which of the following is NOT a stimulus factor?

What does the post-purchase evaluation of the consumer decision process attempt to measure?

A reference group's influence on a purchasing decision of a member is often greater when the product is more conspicuous and not commonly owned.

Define cognitive dissonance.How can marketers manage a consumer's cognitive dissonance?

Of all the variables that marketers study, attitudes are the MOST important because they change frequently and can be easily influenced in favour of buying a particular product.

Which of the following wouldMOST likely break through a person's perceptual screen?

According to Kurt Lewin's theory of consumer behaviour, what interacts with personal factors to create the function of consumer behaviour?

Which of the following is the easiest for a marketer to accomplish regarding a product?

Purchase decisions with significant psychological and economic consequences are defined as low-involvement decisions.

The probability of experiencing cognitive dissonance is directly related to the price of the item involved in the purchase.

Newly introduced products are often included in the consumer's evoked set simply because they are new.

The phenomenon that occurs when a consumer feels anxiety or regret after a purchase is known as cognitive dissonance.

Which of the following describes the looking-glass self?

Opinion leaders rise to prominence because of their interest and expertise in certain products.

Marketers are finding new product opportunities with two-income families demanding goods and services that fill the need for convenience, health, safety, and time constraints.

Food manufacturers often set up tables in grocery stores where customers can sample featured products.What component of attitude does this type of promotion try to influence?

Which of the following describes the situation that people are likely to buy products they believe will move them towards their desired image?

Consumers with strong loyalties to certain products are more difficult to reach with competitive advertising.