Exam 4: Consumer Behaviour

At which stage of the consumer decision-making process might cognitive dissonance occur?

Within the existing Canadian culture, what are Orthodox Jews who purchase and consume only kosher foods an example of?

Generally speaking, human behaviour is primarily a function of pressures exerted by outside environmental forces on the individual.

Cynthia and Joseph are replacing their 10-year-old colour television and are surprised by the array of choices utilizing the latest technology.They decide to take their time and look at every type of television the major retailers have to offer.The behaviour they are MOST likely experiencing is limited problem solving.

Maslow's hierarchy of needs begins with self-actualization needs at the lowest level and progresses to physiological needs at the highest.

Which of the following consumer problem-solving behaviours requires the LEAST effort?

Social class is determined by a multitude of factors, including wealth, IQ, and social connections.

What purchasing behaviour concept is peer pressure closely related to?

Consumers buy more lower-priced items than higher-priced items during the course of a year.The frequency of lower-priced purchasing decisions categorizes them as high involvement.

What happens to the consumer during the search step of the consumer decision process?

What is term for the number of alternatives a consumer actually considers in making a purchase decision?

Microcultures are groups within a larger culture that have their own distinct modes of behaviour.

What role are spouses taking when they independently make an equal number of decisions about product purchases?

Although the Canadian population is getting older, Quebec currently ranks as one of the oldest populations.

Greg is looking for a new car.Although his financial advisor suggests he consider getting a car under $30,000, Greg is determined to purchase a new BMW because that is the car all the junior partners in his law firm drive.Greg's purchasing behaviour is being influenced by his ideal self-image.

Two-income families are more likely to exhibit the syncratic style of decision making.

What are evaluative criteria? What are some of the evaluative criteria a consumer might use when searching for an apartment?

Group membership influences an individual's purchase decisions and behaviour in both overt and subtle ways.

Opinion leaders rely primarily on information obtained from magazines and newspapers and then pass the information directly to the public through word of mouth.

A new brand is introduced into an array of familiar brands for which a consumer has previously set evaluative criteria.What might be the result of this introduction?