Exam 4: Consumer Behaviour

By 2013, roughly 30% of Canadians will belong to a group that classifies itself as a visible minority.

While some cultural values change over time, individual basic core values do not.

Which of the following statements best describes the South-Asian Canadian group?

Which of the following circumstances is NOT an example of consumer behaviour?

Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behaviour by a consumer.

The consumer decision process is defined by six steps that move the consumer from the first step of need identification to the final step of purchasing the product.

According to psychologist Kurt Lewin, what facilitates understanding consumer behaviour?

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

What is the imbalance between a consumer's actual and desired states called?

What type of market would experience problems by a shift in cultural values away from accumulating material possessions to spending time with family and friends?

Marketers are challenged to create better packaging, dynamic advertising, and eye-catching promotional materials in order to maintain the perceptual screens of loyal consumers.

Which of the following best characterizes virtual reality?

When a product is unique or difficult to categorize, what is the thought process involved in a purchase decision known as?

What component of attitude is being altered by an advertisement that creates warm feelings of goodwill toward the advertiser and its products?

When do reference groups have a greater impact on the purchasing decision?

What are purchase decisions that have a potentially high level of social or economic consequences known as?

After purchasing a new washer and dryer, Martina was contacted by the store where she purchased the products.The salesperson inquired about the delivery, installation, and her overall satisfaction.Contacting Martina after the purchase reduced any cognitive dissonance and provided reinforcement for revisiting the store for future purchases.

Discuss the role of children and teenagers in the consumer marketplace.

Explain the difference between a need and a motive and provide an example of each.

A newly married modern couple is looking to rent an apartment.Both of them work in different cities and need to decide in which city they will start to look for the apartment.What kind of a decision is this likely to be?