Exam 4: Consumer Behaviour

Marketers can expand an evoked set by demonstrating how a product's benefits meet the consumer evaluative criteria.

Perception is the meaning a person attributes to incoming stimuli gathered through the senses of hearing, taste, smell, touch, and sight.

What products typically require high-involvement decisions?

High-involvement purchases and a careful analysis of information and choices would be classified as extended problem-solving situations.

The Internet has provided a new avenue for individuals to form and be influenced by new types of groups.

The Internet and other media advertising have made family influences insignificant as a variable in determining purchasing behaviour.

According to Statistics Canada, roughly what portion of Canadians will belong to a group that classifies itself as a visible minority by 2031?

Explain the difference between a high-involvement purchase decision and a low-involvement purchase decision.Give an example of each and explain your classifications.

Discuss Maslow's hierarchy of needs, and list a product that can be promoted to fulfill each need.

What is a microculture?

What is the second largest cultural group in Canada, which represents 4.0 percent of the population?

What is the meaning that a person attributes to incoming stimuli gathered through the five senses called?

While some cultural values change over time, the so-called "core values," such as "peace and order" in Canadian culture, do not.

How can marketers influence the outcome of the evaluation stage of the consumer purchase decision process?

What are perceptual screens? Explain ways in which marketers can overcome these screens.

Which of the following is NOT categorized as a spouse's role in purchasing decisions?

French-speaking Canadian communities are a homogenous group.

Helene, an industrial sales representative, made sure her company car was equipped with OnStar in case she ever had car trouble or got lost while travelling between appointments.What level of Maslow's hierarchy of needs is Helene addressing?

According to Maslow's hierarchy of needs, some people fixate on a need and never move beyond it.

MATCHING Match each item to the statement or sentence listed below. a.evoked set b.consumer behaviour c.culture d.reference group e.Asch phenomenon f.opinion leader g.need h.motive i.perception j.attitude k.learning l.self-concept m.high-involvement purchase decision n.cognitive dissonance o.routinized response behaviour p.limited problem solving -The number of alternatives the consumer actually considers in the purchasing decision is the _____. 2.A situation in which the consumer invests only a small amount of time and energy is called _____. 3.is the process through which the ultimate buyer makes purchasing decisions about a product or service. 4.is rapid consumer problem solving in which no new information is considered. 5.A(n) _____ describes the values, beliefs, preferences, and tastes handed down from one generation to the next. 6.Imbalance between beliefs and attitudes that occurs after an action or decision is taken is called _____. 7.People or an institution whose opinions are valued and to whom a person looks for guidance is called a(n) _____. 8.A(n) _____ is one with high levels of potential social or economic consequences. 9.The _____ describes the tendency of people to conform to majority rule. 10.is the human tendency to perceive a complete message given an incomplete amount of stimuli. 11.A(n) _____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases. 12.A person's multifaceted picture of him- or herself is called _____. 13.A(n) _____ is an imbalance between a consumer's actual and desired states. 14.is knowledge or skill that is acquired as a result of experience. 15.An inner state that directs a person toward the goal of satisfying a need is a(n) _____. 16.is the meaning that a person attributes to incoming stimuli.