Question 1

Because of their wealth, upper classes pose a particular problem for marketers because they are difficult to impress with exclusive, unique, or prestigious products.

Accepted Answer

A) True 
 B)False

Question 2

What is a heightened appreciation for quality of life an example of in Canadian culture?

Accepted Answer

A)  considerations involved in the formation of family groups 
B)  objectives not necessarily reached by even a minority of people 
C)  buying activities related to and based in institutionalism 
D)  core values in Canadian culture 
A)  considerations involved in the formation of family groups 
B)  objectives not necessarily reached by even a minority of people 
C)  buying activities related to and based in institutionalism 
D)  core values in Canadian culture

Question 3

Which of the following are characteristics that determine social-class rankings?

Accepted Answer

A)  occupation and income 
B)  cultural background and religious denomination 
C)  geographic location and family size 
D)  birth order and personal beliefs 
A)  occupation and income 
B)  cultural background and religious denomination 
C)  geographic location and family size 
D)  birth order and personal beliefs

Question 4

Motive is the force that moves an individual from the state of needing to the state of wanting.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is an interpersonal influence on consumer behaviour?

Accepted Answer

A)  one's attitude 
B)  one's perception 
C)  one's family 
D)  one's self-concept 
A)  one's attitude 
B)  one's perception 
C)  one's family 
D)  one's self-concept

Question 6

Culture is the narrowest interpersonal determinant of consumer behaviour.

Accepted Answer

A) True 
 B)False

Question 7

Samir plans to buy a car and discusses the purchase with his parents.What is their influence on this buying decision considered?

Accepted Answer

A)  impersonal influence 
B)  interpersonal influence 
C)  personal influence 
D)  institutional influence 
A)  impersonal influence 
B)  interpersonal influence 
C)  personal influence 
D)  institutional influence

Question 8

Describe the three categories of problem-solving behaviour.

Accepted Answer

The three categories of problem solving

Question 9

Rachael, an advertising executive, shops for clothing at a trendy store in town.The sales associate shows her the latest styles in bright prints and bold colours.Despite the fact that these are the styles worn at her office, she rejects them and purchases a wardrobe in neutrals and black.What type of influence has MOST likely driven Rachael's decision?

Accepted Answer

A)  impersonal 
B)  interpersonal 
C)  personal 
D)  institutional 
A)  impersonal 
B)  interpersonal 
C)  personal 
D)  institutional

Question 10

Technology has a tremendous impact on the search process, not only due to the ease of accessing information but also for the options available for competitive shopping.

Accepted Answer

A) True 
 B)False

Question 11

When consumers are minimally involved and experience little risk in a buying decision, it is likely to be a routinized response behaviour.

Accepted Answer

A) True 
 B)False

Question 12

Consumers are often motivated to purchase a product in the hopes of filling a need.

Accepted Answer

A) True 
 B)False

Question 13

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?

Accepted Answer

A)  cognitive dissonance 
B)  post-purchase regret 
C)  product re-evaluation 
D)  purchase rejection 
A)  cognitive dissonance 
B)  post-purchase regret 
C)  product re-evaluation 
D)  purchase rejection

Question 14

Later research has shown that, depending on the personal value system of an individual, he or she might skip the esteem level of Maslow's hierarchy of needs and move directly toward self-actualization.

Accepted Answer

A) True 
 B)False

Question 15

Discuss the three categories of interpersonal determinants of consumer behaviour.

Accepted Answer

a. Cultural influences: the complex valu

Question 16

According to Maslow, what need fulfillment do not-for-profit organizations target when looking for donors?

Accepted Answer

A)  physiological 
B)  self-esteem 
C)  belongingness 
D)  self-actualization 
A)  physiological 
B)  self-esteem 
C)  belongingness 
D)  self-actualization

Question 17

What are perceptions?

Accepted Answer

Perceptions are the incoming stimuli a p

Question 18

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Accepted Answer

Autonomic role: An even number of decisi

Question 19

Which of the following is a characteristic of the evaluative criteria used by consumers in the decision-making process?

Accepted Answer

A)  It is set aside if the consumer finds a better means of making the purchase decision. 
B)  It identifies alternative brands for consideration and possible purchase. 
C)  It occurs during the first stage of the decision process. 
D)  It includes objective facts or subjective opinions about the alternatives. 
A)  It is set aside if the consumer finds a better means of making the purchase decision. 
B)  It identifies alternative brands for consideration and possible purchase. 
C)  It occurs during the first stage of the decision process. 
D)  It includes objective facts or subjective opinions about the alternatives.

Question 20

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Accepted Answer

A) True 
 B)False

Because of their wealth, upper classes pose a particular problem for marketers because they are difficult to impress with exclusive, unique, or prestigious products.

What is a heightened appreciation for quality of life an example of in Canadian culture?

Which of the following are characteristics that determine social-class rankings?

Motive is the force that moves an individual from the state of needing to the state of wanting.

Which of the following is an interpersonal influence on consumer behaviour?

Culture is the narrowest interpersonal determinant of consumer behaviour.

Samir plans to buy a car and discusses the purchase with his parents.What is their influence on this buying decision considered?

Describe the three categories of problem-solving behaviour.

Technology has a tremendous impact on the search process, not only due to the ease of accessing information but also for the options available for competitive shopping.

When consumers are minimally involved and experience little risk in a buying decision, it is likely to be a routinized response behaviour.

Consumers are often motivated to purchase a product in the hopes of filling a need.

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?

Later research has shown that, depending on the personal value system of an individual, he or she might skip the esteem level of Maslow's hierarchy of needs and move directly toward self-actualization.

Discuss the three categories of interpersonal determinants of consumer behaviour.

According to Maslow, what need fulfillment do not-for-profit organizations target when looking for donors?

What are perceptions?

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Which of the following is a characteristic of the evaluative criteria used by consumers in the decision-making process?

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 4: Consumer Behaviour

Because of their wealth, upper classes pose a particular problem for marketers because they are difficult to impress with exclusive, unique, or prestigious products.

What is a heightened appreciation for quality of life an example of in Canadian culture?

Which of the following are characteristics that determine social-class rankings?

Motive is the force that moves an individual from the state of needing to the state of wanting.

Which of the following is an interpersonal influence on consumer behaviour?

Culture is the narrowest interpersonal determinant of consumer behaviour.

Samir plans to buy a car and discusses the purchase with his parents.What is their influence on this buying decision considered?

Describe the three categories of problem-solving behaviour.

Technology has a tremendous impact on the search process, not only due to the ease of accessing information but also for the options available for competitive shopping.

When consumers are minimally involved and experience little risk in a buying decision, it is likely to be a routinized response behaviour.

Consumers are often motivated to purchase a product in the hopes of filling a need.

What is the anxiety that consumers begin to feel when they are dissatisfied with a product or service recently purchased called?

Later research has shown that, depending on the personal value system of an individual, he or she might skip the esteem level of Maslow's hierarchy of needs and move directly toward self-actualization.

Discuss the three categories of interpersonal determinants of consumer behaviour.

According to Maslow, what need fulfillment do not-for-profit organizations target when looking for donors?

What are perceptions?

Marketers define the role of each spouse in terms of four categories.List the categories and provide an example of a purchase decision that traditionally falls into each category.

Which of the following is a characteristic of the evaluative criteria used by consumers in the decision-making process?

Groups whose value structures and standards influence a person's behaviour are known as reference groups.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters