Question 1

When is cognitive dissonance MOST likely to occur?

Accepted Answer

A)  during the pre-purchase stage 
B)  decreases if the product does not have the desired features 
C)  when there is a balance between attitudes, beliefs, and knowledge 
D)  as the cost and complexity of the purchase increases 
A)  during the pre-purchase stage 
B)  decreases if the product does not have the desired features 
C)  when there is a balance between attitudes, beliefs, and knowledge 
D)  as the cost and complexity of the purchase increases

Question 2

Although many of her friends own fur coats, Brittany decides to refrain from purchasing a fur coat because it goes against her personal beliefs. Brittany is exhibiting what is known as the Asch phenomenon.

Accepted Answer

A) True 
 B)False

Question 3

A mutual funds representative is delivering a sales presentation to a husband and wife.He directs his conversation primarily to the husband, while the wife watches the presentation.By focusing the presentation heavily on the husband, we can assume the salesperson perceives this to be a syncratic purchasing decision.

Accepted Answer

A) True 
 B)False

Question 4

The last step in the consumer decision process may include a form of reinforcement.

Accepted Answer

A) True 
 B)False

Question 5

Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.

Accepted Answer

A) True 
 B)False

Question 6

Only by the 1980s and 1990s did the Canadian population accept interracial marriages.What is this an example of?

Accepted Answer

A)  how slowly cultural values change 
B)  a lack of regard for other cultures 
C)  a willingness to sacrifice individualism 
D)  the desire for wealth accumulation 
A)  how slowly cultural values change 
B)  a lack of regard for other cultures 
C)  a willingness to sacrifice individualism 
D)  the desire for wealth accumulation

Question 7

People tend to buy products they believe will bring them closer to their looking-glass self.

Accepted Answer

A) True 
 B)False

Question 8

When extended problem solving by a consumer occurs in a buying situation, the chance of experiencing cognitive dissonance is greater than when routine response behaviour is involved.

Accepted Answer

A) True 
 B)False

Question 9

Discuss the three components of attitude and how marketers can change attitudes.

Accepted Answer

The three components of attitude are cog

Question 10

A hurricane has destroyed a small town and now the inhabitants have nothing.According to Maslow, what are the inhabitants MOST likely to seek next?

Accepted Answer

A)  a tent 
B)  medicine 
C)  a working automobile 
D)  a blowdryer 
A)  a tent 
B)  medicine 
C)  a working automobile 
D)  a blowdryer

Question 11

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Accepted Answer

A)  self-actualization 
B)  belongingness 
C)  esteem 
D)  safety 
A)  self-actualization 
B)  belongingness 
C)  esteem 
D)  safety

Question 12

Who are cultural differences particularly important to?

Accepted Answer

A)  firms marketing internationally 
B)  not-for-profit organizations 
C)  firms marketing to a specific target market in a single city 
D)  firms marketing locally 
A)  firms marketing internationally 
B)  not-for-profit organizations 
C)  firms marketing to a specific target market in a single city 
D)  firms marketing locally

Question 13

What is the tendency of opinion leaders?

Accepted Answer

A)  to have basic core values that change 
B)  to purchase products before other consumers 
C)  to have above-average income 
D)  to avoid extended problem-solving behaviour 
A)  to have basic core values that change 
B)  to purchase products before other consumers 
C)  to have above-average income 
D)  to avoid extended problem-solving behaviour

Question 14

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?

Accepted Answer

A)  the microculture theory 
B)  the twin beds theory 
C)  the social stratification theory 
D)  the separatist theory 
A)  the microculture theory 
B)  the twin beds theory 
C)  the social stratification theory 
D)  the separatist theory

Question 15

Canada has more than 80 ethnic groups.

Accepted Answer

A) True 
 B)False

Question 16

A business sends one coupon to consumers that have purchased in the past.What is this an example of?

Accepted Answer

A)  a marketer trying to revive a failing product 
B)  shaping 
C)  subliminal advertising 
D)  reinforcement 
A)  a marketer trying to revive a failing product 
B)  shaping 
C)  subliminal advertising 
D)  reinforcement

Question 17

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

Accepted Answer

A) True 
 B)False

Question 18

What is the term for product features a consumer considers when choosing among alternatives?

Accepted Answer

A)  appraisal standards 
B)  evaluative criteria 
C)  assessment parameters 
D)  selection rules 
A)  appraisal standards 
B)  evaluative criteria 
C)  assessment parameters 
D)  selection rules

Question 19

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

Accepted Answer

A)  their subliminal perception 
B)  their perceptual screens 
C)  their learning processes 
D)  their cognitive dissonance 
A)  their subliminal perception 
B)  their perceptual screens 
C)  their learning processes 
D)  their cognitive dissonance

Question 20

Social class has rankings determined by occupation, income, education, family background, and location of residence.

Accepted Answer

A) True 
 B)False

When is cognitive dissonance MOST likely to occur?

Although many of her friends own fur coats, Brittany decides to refrain from purchasing a fur coat because it goes against her personal beliefs. Brittany is exhibiting what is known as the Asch phenomenon.

The last step in the consumer decision process may include a form of reinforcement.

Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.

Only by the 1980s and 1990s did the Canadian population accept interracial marriages.What is this an example of?

People tend to buy products they believe will bring them closer to their looking-glass self.

When extended problem solving by a consumer occurs in a buying situation, the chance of experiencing cognitive dissonance is greater than when routine response behaviour is involved.

Discuss the three components of attitude and how marketers can change attitudes.

A hurricane has destroyed a small town and now the inhabitants have nothing.According to Maslow, what are the inhabitants MOST likely to seek next?

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Who are cultural differences particularly important to?

What is the tendency of opinion leaders?

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?

Canada has more than 80 ethnic groups.

A business sends one coupon to consumers that have purchased in the past.What is this an example of?

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

What is the term for product features a consumer considers when choosing among alternatives?

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

Social class has rankings determined by occupation, income, education, family background, and location of residence.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters

Exam 4: Consumer Behaviour

When is cognitive dissonance MOST likely to occur?

Although many of her friends own fur coats, Brittany decides to refrain from purchasing a fur coat because it goes against her personal beliefs. Brittany is exhibiting what is known as the Asch phenomenon.

The last step in the consumer decision process may include a form of reinforcement.

Purchasing a soft drink at a convenience store is considered a high-involvement purchase decision because it is a uniquely personal choice.

Only by the 1980s and 1990s did the Canadian population accept interracial marriages.What is this an example of?

People tend to buy products they believe will bring them closer to their looking-glass self.

When extended problem solving by a consumer occurs in a buying situation, the chance of experiencing cognitive dissonance is greater than when routine response behaviour is involved.

Discuss the three components of attitude and how marketers can change attitudes.

A hurricane has destroyed a small town and now the inhabitants have nothing.According to Maslow, what are the inhabitants MOST likely to seek next?

According to Maslow, what need is attempting to be met by joining a local bowling league for social interaction?

Who are cultural differences particularly important to?

What is the tendency of opinion leaders?

What theory suggested that marketing campaigns for French Canadians would be more successful if they were designed specifically for the Quebec market?

Canada has more than 80 ethnic groups.

A business sends one coupon to consumers that have purchased in the past.What is this an example of?

Brand loyalty is valued by marketers as it not only keeps consumers purchasing the product, but also acts as a buffer against competitive messages getting to the consumer.

What is the term for product features a consumer considers when choosing among alternatives?

What does the invention of digital video recording (DVR) technology make it easier for consumers to use?

Social class has rankings determined by occupation, income, education, family background, and location of residence.

Marketing: The Art and Science of Satisfying Customers

Strategic Planning in Contemporary Marketing

The Marketing Environment, Ethics, and Social Responsibility

Business-to-Business (B2B) Marketing

Serving Global Markets

Marketing Research, Decision Support Systems, and Sales Forecasting

Market Segmentation, Targeting, and Positioning

Product and Service Strategies

Developing and Managing Brand and Product Strategies

Marketing Channels and Supply Chain Management

Retailers Wholesalers and Direct Marketers

Integrated Marketing Communications

Advertising and Digital Communications

Personal Selling and Sales Promotion

Pricing Concepts and Strategies

TB Boone 3Ce final

Filters