Question 1

According to the text,the proper function of marketing is to persuade consumers to buy what firms want to sell.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements about ethical behavior in business is true?

Accepted Answer

A) The legal environment sets the highest standards of ethical behavior. 
B) The legal environment sets the maximum standards of ethical behavior. 
C) The legal environment sets the minimum standards of ethical behavior. 
D) The legal environment sets the normative standards of ethical behavior. 
E) None of these statements is true. 
A) The legal environment sets the highest standards of ethical behavior. 
B) The legal environment sets the maximum standards of ethical behavior. 
C) The legal environment sets the minimum standards of ethical behavior. 
D) The legal environment sets the normative standards of ethical behavior. 
E) None of these statements is true.

Question 3

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Accepted Answer

A) Packaging 
B) Customer Analysis 
C) Price 
D) Implementation and Control 
E) Place 
A) Packaging 
B) Customer Analysis 
C) Price 
D) Implementation and Control 
E) Place

Question 4

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Accepted Answer

A) growth of JIT and EDI 
B) more international market development 
C) less attention to distribution service 
D) more attention to quality 
E) faster new-product development 
A) growth of JIT and EDI 
B) more international market development 
C) less attention to distribution service 
D) more attention to quality 
E) faster new-product development

Question 5

Which of the Four Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
A) Product 
B) Place 
C) Promotion 
D) Price

Question 6

Which of the following is true regarding the roles of marketers and consumers in improving the macro-marketing system?

Accepted Answer

A) Marketing managers should not be expected to improve and extend the range of goods and services they make available. 
B) The decisions that marketing managers make always increase the choices available to consumers. 
C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses if those businesses harm the ecological system or make excessive demands on scarce resources. 
D) Marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources. 
E) None of these statements is true. 
A) Marketing managers should not be expected to improve and extend the range of goods and services they make available. 
B) The decisions that marketing managers make always increase the choices available to consumers. 
C) Consumer-citizens have the responsibility to vote for laws that place constraints on businesses if those businesses harm the ecological system or make excessive demands on scarce resources. 
D) Marketers and consumers should decide in advance what products will be produced so as not to waste scarce resources. 
E) None of these statements is true.

Question 7

In the United States,the basic objective of the market-directed economic system has been to

Accepted Answer

A) ensure the survival of business firms. 
B) find a reasonable balance between consumer satisfaction and business profits. 
C) reduce the cost of marketing activities. 
D) satisfy consumer needs as the consumers themselves see them. 
E) satisfy consumer needs as seen by marketing managers. 
A) ensure the survival of business firms. 
B) find a reasonable balance between consumer satisfaction and business profits. 
C) reduce the cost of marketing activities. 
D) satisfy consumer needs as the consumers themselves see them. 
E) satisfy consumer needs as seen by marketing managers.

Question 8

Which of the following is an unethical behavior on the part of a consumer?

Accepted Answer

A) abusing policies about returning goods 
B) changing price tags in self-service stores 
C) being abusive to salespeople 
D) shoplifting 
E) All these answers are correct. 
A) abusing policies about returning goods 
B) changing price tags in self-service stores 
C) being abusive to salespeople 
D) shoplifting 
E) All these answers are correct.

Question 9

Improving both micro-marketing and macro-marketing may require

Accepted Answer

A) tougher enforcement of present laws. 
B) better-informed and more socially responsible consumers. 
C) more attention to consumer privacy. 
D) more social responsibility by businesses. 
E) All these answers are correct. 
A) tougher enforcement of present laws. 
B) better-informed and more socially responsible consumers. 
C) more attention to consumer privacy. 
D) more social responsibility by businesses. 
E) All these answers are correct.

Question 10

Which of the following is true regarding our macro-marketing system?

Accepted Answer

A) Consumers would be better off if our macro-marketing system were in pure competition,rather than monopolistic competition. 
B) Marketing makes people buy things they don't need. 
C) Advertising can actually lower final consumer prices if it helps achieve economies of scale. 
D) Monopolistic competition leads to higher prices,restriction of output,a waste of resources,and greater consumer dissatisfaction. 
E) All these answers are correct. 
A) Consumers would be better off if our macro-marketing system were in pure competition,rather than monopolistic competition. 
B) Marketing makes people buy things they don't need. 
C) Advertising can actually lower final consumer prices if it helps achieve economies of scale. 
D) Monopolistic competition leads to higher prices,restriction of output,a waste of resources,and greater consumer dissatisfaction. 
E) All these answers are correct.

Question 11

Which of the following statements regarding marketing's influence on values is FALSE?

Accepted Answer

A) Many companies refuse to use ads that would be offensive to their target customers. 
B) Marketing never elevates the wrong values. 
C) Many companies work hard to determine their customers' beliefs and values. 
D) Marketing tends to reflect social values in the short run. 
E) Marketing tends to reinforce and enhance social values in the long run. 
A) Many companies refuse to use ads that would be offensive to their target customers. 
B) Marketing never elevates the wrong values. 
C) Many companies work hard to determine their customers' beliefs and values. 
D) Marketing tends to reflect social values in the short run. 
E) Marketing tends to reinforce and enhance social values in the long run.

Question 12

A firm usually has more different strategy possibilities than it can pursue,so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is NOT a trend affecting marketing strategy planning in the area of pricing?

Accepted Answer

A) overuse of sales and deals 
B) more attention to exchange rate effects 
C) use of "free" as a price 
D) increased ease of comparison price shopping 
E) decreasing use of value pricing 
A) overuse of sales and deals 
B) more attention to exchange rate effects 
C) use of "free" as a price 
D) increased ease of comparison price shopping 
E) decreasing use of value pricing

Question 14

A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

Accepted Answer

A) more attention to quality 
B) less multichannel shopping 
C) more attention to service technologies 
D) research and development teams with market-driven focus 
E) more attention to sustainable design 
A) more attention to quality 
B) less multichannel shopping 
C) more attention to service technologies 
D) research and development teams with market-driven focus 
E) more attention to sustainable design

Question 16

According to the text,

Accepted Answer

A) both micro-marketing and macro-marketing usually cost too much. 
B) neither micro-marketing nor macro-marketing costs too much. 
C) macro-marketing costs too much in the United States. 
D) micro-marketing frequently costs too much. 
A) both micro-marketing and macro-marketing usually cost too much. 
B) neither micro-marketing nor macro-marketing costs too much. 
C) macro-marketing costs too much in the United States. 
D) micro-marketing frequently costs too much.

Question 17

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

Accepted Answer

A) True 
 B)False

Question 18

The future poses many challenges for marketing managers because

Accepted Answer

A) international competition makes it even harder to gain a competitive advantage. 
B) consumers' privacy rights are harder to protect. 
C) long-run consumer welfare is becoming more important. 
D) environmental damage is no longer a hidden cost. 
E) All these answers are correct. 
A) international competition makes it even harder to gain a competitive advantage. 
B) consumers' privacy rights are harder to protect. 
C) long-run consumer welfare is becoming more important. 
D) environmental damage is no longer a hidden cost. 
E) All these answers are correct.

Question 19

When evaluating the effectiveness of the macro-marketing systems of different countries,

Accepted Answer

A) the evaluation should be limited to basic economic objectives,which are common across countries. 
B) the best approach is to see if firms are making a profit. 
C) it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives. 
D) the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E) None of these answers is correct. 
A) the evaluation should be limited to basic economic objectives,which are common across countries. 
B) the best approach is to see if firms are making a profit. 
C) it doesn't make sense to compare the effectiveness of systems for different nations that have different objectives. 
D) the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them. 
E) None of these answers is correct.

Question 20

According to a survey of workers,almost half admit to taking some type of unethical or illegal action in the recent past.

Accepted Answer

A) True 
 B)False

According to the text,the proper function of marketing is to persuade consumers to buy what firms want to sell.

Which of the following statements about ethical behavior in business is true?

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the Four Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Which of the following is true regarding the roles of marketers and consumers in improving the macro-marketing system?

In the United States,the basic objective of the market-directed economic system has been to

Which of the following is an unethical behavior on the part of a consumer?

Improving both micro-marketing and macro-marketing may require

Which of the following is true regarding our macro-marketing system?

Which of the following statements regarding marketing's influence on values is FALSE?

A firm usually has more different strategy possibilities than it can pursue,so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Which of the following is NOT a trend affecting marketing strategy planning in the area of pricing?

A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

According to the text,

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

The future poses many challenges for marketing managers because

When evaluating the effectiveness of the macro-marketing systems of different countries,

According to a survey of workers,almost half admit to taking some type of unethical or illegal action in the recent past.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

According to the text,the proper function of marketing is to persuade consumers to buy what firms want to sell.

Which of the following statements about ethical behavior in business is true?

Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?

Which of the following is NOT a current trend that is affecting marketing strategy planning?

Which of the Four Ps in the marketing mix is most directly related to the branding strategy for Apple's iPad?

Which of the following is true regarding the roles of marketers and consumers in improving the macro-marketing system?

In the United States,the basic objective of the market-directed economic system has been to

Which of the following is an unethical behavior on the part of a consumer?

Improving both micro-marketing and macro-marketing may require

Which of the following is true regarding our macro-marketing system?

Which of the following statements regarding marketing's influence on values is FALSE?

A firm usually has more different strategy possibilities than it can pursue,so it must use screening criteria to help eliminate those strategies not well-suited to the firm.

Which of the following is NOT a trend affecting marketing strategy planning in the area of pricing?

A marketing plan should contain specific information like costs and sales forecasts,but not background information about customers,competitors,or the company's resources.

Which of the following is NOT a trend affecting marketing strategy planning in the Product area?

According to the text,

Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.

The future poses many challenges for marketing managers because

When evaluating the effectiveness of the macro-marketing systems of different countries,

According to a survey of workers,almost half admit to taking some type of unethical or illegal action in the recent past.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters