Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle,a marketing manager should

Which of the following statements does NOT indicate that a marketing manager is about to make a serious mistake?

Which of the following is true regarding the laws that place limits on marketing activity?

Micro-marketing often costs too much because many firms improperly blend the Four Ps and misunderstand both their customers and the market environment that affects their operation.

One measure of overall consumer satisfaction in the United States,created by researchers at the University Michigan and called the ________,is based on the results of regular interviews with thousands of customers.

Which of the following statements about putting together an innovative marketing plan is true?

Consumer satisfaction at the micro level cannot be measured because firms cannot determine how well their products satisfy customers.

In the development of a marketing plan,blending the marketing mix would NOT generally involve

Which of the following statements is true?

Which of the following is NOT a trend affecting marketing strategy planning in the area of international marketing?

In a marketing plan,which of the following would NOT be included in the Promotion area?

Given the U.S.economy's basic objective,the best measure of the effectiveness of the U.S.macro-marketing system is

In the United States,the aim of the economic system has been to satisfy consumers' needs as they-the consumers-see them.

Which of the Four Ps in the marketing mix is most directly related to the publicity for a B2B campaign?

The text argues that the plight of the homeless is a result of the forces of market competition in our market-directed economies.

At the macro level,consumer satisfaction can easily and objectively be measured using practical economic methods.

Which of the following is NOT a trend affecting marketing strategy planning in the area of channels and logistics?

Making sure that the benefits a customer receives from a marketing mix exceed the customer's costs of obtaining those benefits is one way to gain a competitive advantage.

Which of the following is NOT a current trend affecting marketing strategy planning?

Which of the following is NOT a trend affecting marketing strategy planning in the area of mass selling?