Question 1

Which of the following is NOT a trend that is affecting marketing strategy planning?

Accepted Answer

A) fewer vertical marketing systems 
B) geographic shifts in population 
C) more attention to service technologies 
D) more Internet selling 
E) greater use of database-directed promotion 
A) fewer vertical marketing systems 
B) geographic shifts in population 
C) more attention to service technologies 
D) more Internet selling 
E) greater use of database-directed promotion

Question 2

According to the text,micro-marketing does not cost too much in the United States,but macro-marketing often does cost too much.

Accepted Answer

A) True 
 B)False

Question 3

Regarding the challenges facing marketers,the text suggests that

Accepted Answer

A) government planners should play a major role in deciding what product choices consumers should have. 
B) continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. 
C) there is likely to be much less regulation of marketing in the future,especially with regard to consumer privacy. 
D) marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. 
E) All these answers are correct. 
A) government planners should play a major role in deciding what product choices consumers should have. 
B) continued growth of GDP is one favorable change in our macro-marketing system that a marketing manager can count on. 
C) there is likely to be much less regulation of marketing in the future,especially with regard to consumer privacy. 
D) marketers should look for ways to improve a strategy even before there's reason to believe that something needs to be fixed. 
E) All these answers are correct.

Question 4

Which of the following does NOT support the idea that "micro-marketing often does cost too much"?

Accepted Answer

A) Many firms focus exclusively on their own internal problems. 
B) Distribution channels may be selected on the basis of personal preferences. 
C) Product planners frequently develop "me-too" products. 
D) Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers. 
E) Many firms try to maximize profits. 
A) Many firms focus exclusively on their own internal problems. 
B) Distribution channels may be selected on the basis of personal preferences. 
C) Product planners frequently develop "me-too" products. 
D) Many managers adopt the easiest strategy rather than seeking new ways to satisfy customers. 
E) Many firms try to maximize profits.

Question 5

Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
A) Product 
B) Place 
C) Promotion 
D) Price

Question 6

A marketing plan that included material on transportation requirements,inventory product-handling requirements,and facility requirements would include it in the ________ section.

Accepted Answer

A) Promotion 
B) Price 
C) Place 
D) Product 
E) Personnel 
A) Promotion 
B) Price 
C) Place 
D) Product 
E) Personnel

Question 7

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

Accepted Answer

A) True 
 B)False

Question 8

A firm that fails to offer a new marketing mix stands to bear the high cost of missed opportunities.

Accepted Answer

A) True 
 B)False

Question 9

Advertising

Accepted Answer

A) always results in higher prices for products. 
B) is a waste of resources. 
C) costs so much that it reduces the chance to achieve economies of scale in production. 
D) guarantees a product's success. 
E) None of these answers is correct. 
A) always results in higher prices for products. 
B) is a waste of resources. 
C) costs so much that it reduces the chance to achieve economies of scale in production. 
D) guarantees a product's success. 
E) None of these answers is correct.

Question 10

Regarding our macro-marketing system,advertising

Accepted Answer

A) actually lowers prices to the consumer. 
B) informs large numbers of potential customers about a firm's products in an economical way. 
C) results in economies of scale in manufacturing,distribution,and sales. 
D) makes both the micro-marketing and macro-marketing processes work better. 
E) All these answers are correct. 
A) actually lowers prices to the consumer. 
B) informs large numbers of potential customers about a firm's products in an economical way. 
C) results in economies of scale in manufacturing,distribution,and sales. 
D) makes both the micro-marketing and macro-marketing processes work better. 
E) All these answers are correct.

Question 11

Which of the Four Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
A) Product 
B) Place 
C) Promotion 
D) Price

Question 12

Which component of the marketing mix involves advertising and hiring sales people?

Accepted Answer

A) Price 
B) Product 
C) Place 
D) Promotion 
E) Production 
A) Price 
B) Product 
C) Place 
D) Promotion 
E) Production

Question 13

A marketing plan

Accepted Answer

A) is a combination of several marketing strategies. 
B) must cover a one-year period. 
C) consists of a target market and an appropriate marketing mix. 
D) includes the time-related details for implementing a marketing strategy. 
E) All these answers are correct. 
A) is a combination of several marketing strategies. 
B) must cover a one-year period. 
C) consists of a target market and an appropriate marketing mix. 
D) includes the time-related details for implementing a marketing strategy. 
E) All these answers are correct.

Question 14

When evaluating marketing,it is best to evaluate micro-marketing and macro-marketing separately.

Accepted Answer

A) True 
 B)False

Question 15

People have always been materialistic,even in the most primitive societies.

Accepted Answer

A) True 
 B)False

Question 16

As consumers shift their support to firms that prove to meet their needs,

Accepted Answer

A) laggard businesses are forced to either improve or get out of the way. 
B) firms should focus on domestic markets and ignore international ones. 
C) firms must immediately adopt their competitors' strategies. 
D) firms should adhere to the idea that "if it ain't broke,don't fix it." 
E) firms should increase promotional expenditure. 
A) laggard businesses are forced to either improve or get out of the way. 
B) firms should focus on domestic markets and ignore international ones. 
C) firms must immediately adopt their competitors' strategies. 
D) firms should adhere to the idea that "if it ain't broke,don't fix it." 
E) firms should increase promotional expenditure.

Question 17

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Accepted Answer

A) market-directed economies 
B) command economies 
C) production-oriented firms 
D) collectivistic cultures 
E) individualistic cultures 
A) market-directed economies 
B) command economies 
C) production-oriented firms 
D) collectivistic cultures 
E) individualistic cultures

Question 18

Which of the following statements about marketing's impact on the economy is FALSE?

Accepted Answer

A) Companies force consumers to buy products at exorbitant prices. 
B) When new products are introduced,the prices of old products often drop. 
C) Rising profits lead to increased investments and further economic growth. 
D) Increased profits attract competition. 
E) Profits begin to drop as new competitors enter a market with similar products. 
A) Companies force consumers to buy products at exorbitant prices. 
B) When new products are introduced,the prices of old products often drop. 
C) Rising profits lead to increased investments and further economic growth. 
D) Increased profits attract competition. 
E) Profits begin to drop as new competitors enter a market with similar products.

Question 19

Which of the following might be a section in a marketing plan?

Accepted Answer

A) Competitor Analysis 
B) Customer Analysis 
C) Marketing Strategy 
D) Situation Analysis 
E) All these answers are correct. 
A) Competitor Analysis 
B) Customer Analysis 
C) Marketing Strategy 
D) Situation Analysis 
E) All these answers are correct.

Question 20

Which of the following is a strategic decision area that is a part of the Price component of the marketing mix?

Accepted Answer

A) physical good 
B) level over product life cycle 
C) salespeople selection and training 
D) warranty 
E) product lines 
A) physical good 
B) level over product life cycle 
C) salespeople selection and training 
D) warranty 
E) product lines

Which of the following is NOT a trend that is affecting marketing strategy planning?

According to the text,micro-marketing does not cost too much in the United States,but macro-marketing often does cost too much.

Regarding the challenges facing marketers,the text suggests that

Which of the following does NOT support the idea that "micro-marketing often does cost too much"?

Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

A marketing plan that included material on transportation requirements,inventory product-handling requirements,and facility requirements would include it in the ________ section.

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

A firm that fails to offer a new marketing mix stands to bear the high cost of missed opportunities.

Advertising

Regarding our macro-marketing system,advertising

Which of the Four Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?

Which component of the marketing mix involves advertising and hiring sales people?

A marketing plan

When evaluating marketing,it is best to evaluate micro-marketing and macro-marketing separately.

People have always been materialistic,even in the most primitive societies.

As consumers shift their support to firms that prove to meet their needs,

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Which of the following statements about marketing's impact on the economy is FALSE?

Which of the following might be a section in a marketing plan?

Which of the following is a strategic decision area that is a part of the Price component of the marketing mix?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Which of the following is NOT a trend that is affecting marketing strategy planning?

According to the text,micro-marketing does not cost too much in the United States,but macro-marketing often does cost too much.

Regarding the challenges facing marketers,the text suggests that

Which of the following does NOT support the idea that "micro-marketing often does cost too much"?

Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

A marketing plan that included material on transportation requirements,inventory product-handling requirements,and facility requirements would include it in the ________ section.

The cost of environmental damage is now a measured cost of most firms that is passed along to consumers.

A firm that fails to offer a new marketing mix stands to bear the high cost of missed opportunities.

Advertising

Regarding our macro-marketing system,advertising

Which of the Four Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?

Which component of the marketing mix involves advertising and hiring sales people?

A marketing plan

When evaluating marketing,it is best to evaluate micro-marketing and macro-marketing separately.

People have always been materialistic,even in the most primitive societies.

As consumers shift their support to firms that prove to meet their needs,

The forces of competition in and among ________ helps speed the diffusion of marketing advances to consumers everywhere.

Which of the following statements about marketing's impact on the economy is FALSE?

Which of the following might be a section in a marketing plan?

Which of the following is a strategic decision area that is a part of the Price component of the marketing mix?

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters