Question 1

A marketing plan will

Accepted Answer

A) explain what marketing mix the firm will use for its target market. 
B) include time-related details for the marketing strategy. 
C) change with the marketing strategy as the product moves through its life cycle. 
D) All these answers are correct. 
A) explain what marketing mix the firm will use for its target market. 
B) include time-related details for the marketing strategy. 
C) change with the marketing strategy as the product moves through its life cycle. 
D) All these answers are correct.

Question 2

Regarding our macro-marketing system,the text suggests that

Accepted Answer

A) consumers' freedom of choice should be reduced-for the good of society. 
B) some changes may be necessary,but consumer-citizens should vote on these changes. 
C) marketing managers should limit consumers' freedom of choice. 
D) marketing managers should produce only what they feel is good for consumers. 
E) None of these answers is correct. 
A) consumers' freedom of choice should be reduced-for the good of society. 
B) some changes may be necessary,but consumer-citizens should vote on these changes. 
C) marketing managers should limit consumers' freedom of choice. 
D) marketing managers should produce only what they feel is good for consumers. 
E) None of these answers is correct.

Question 3

Marketing

Accepted Answer

A) creates materialistic values that did not exist before. 
B) turns consumers into puppets. 
C) reflects existing social values in the short run,while reinforcing these values in the long run. 
D) focuses on "learned wants" rather than genuine needs. 
E) None of these answers is correct. 
A) creates materialistic values that did not exist before. 
B) turns consumers into puppets. 
C) reflects existing social values in the short run,while reinforcing these values in the long run. 
D) focuses on "learned wants" rather than genuine needs. 
E) None of these answers is correct.

Question 4

A marketing manager should

Accepted Answer

A) know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm. 
B) recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints. 
C) assume that most customers who are dissatisfied will complain,but that people who are satisfied will be silent. 
D) be concerned that many of the complaints that are reported are never resolved. 
E) recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place. 
A) know that most consumer complaints do not require a response because the consumer's dissatisfaction is beyond the control of the firm. 
B) recognize that many consumers who complain are trouble makers and that not much can or should be done about their complaints. 
C) assume that most customers who are dissatisfied will complain,but that people who are satisfied will be silent. 
D) be concerned that many of the complaints that are reported are never resolved. 
E) recognize that a "complaint" box isn't needed if the firm is really market-oriented in the first place.

Question 5

Measuring consumer satisfaction at the macro level

Accepted Answer

A) is actually easy-just add up all the marketing mixes. 
B) is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C) must be done quantitatively. 
D) uses MIS techniques. 
E) None of these answers is correct. 
A) is actually easy-just add up all the marketing mixes. 
B) is difficult because consumer satisfaction depends on the level of consumer aspiration. 
C) must be done quantitatively. 
D) uses MIS techniques. 
E) None of these answers is correct.

Question 6

In measuring consumer satisfaction,marketing managers should remember that

Accepted Answer

A) customer satisfaction is a highly personal concept. 
B) consumer expectations and aspirations tend to remain the same over time. 
C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D) evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results. 
E) All these answers are correct. 
A) customer satisfaction is a highly personal concept. 
B) consumer expectations and aspirations tend to remain the same over time. 
C) looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness. 
D) evaluations of macro-marketing effectiveness are purely objective,in that they are based on tabulated survey results. 
E) All these answers are correct.

Question 7

Which of the following is a key trend affecting marketing strategy planning?

Accepted Answer

A) decreasing size of senior and ethnic submarkets 
B) slower new-product development 
C) less use of technology in personal selling 
D) less international market development 
E) growth of marketing information systems 
A) decreasing size of senior and ethnic submarkets 
B) slower new-product development 
C) less use of technology in personal selling 
D) less international market development 
E) growth of marketing information systems

Question 8

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Accepted Answer

A) True 
 B)False

Question 9

Which component of the marketing mix involves the strategic decision areas of benefits,features,and packaging?

Accepted Answer

A) Promotion 
B) Place 
C) Positioning 
D) Price 
E) Product 
A) Promotion 
B) Place 
C) Positioning 
D) Price 
E) Product

Question 10

Which of the following strategic decision areas is a part of the Product component of the marketing mix?

Accepted Answer

A) branding 
B) managing channels 
C) publicity 
D) discounts 
E) geographic terms 
A) branding 
B) managing channels 
C) publicity 
D) discounts 
E) geographic terms

Question 11

The legal environment sets the maximum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Question 12

Offering a marketing mix that is like what is available from competitors usually

Accepted Answer

A) doesn't provide superior value. 
B) reveals where customers are located. 
C) amounts to a feasible strategy. 
D) offers a competitive advantage. 
E) provides differentiation for the seller. 
A) doesn't provide superior value. 
B) reveals where customers are located. 
C) amounts to a feasible strategy. 
D) offers a competitive advantage. 
E) provides differentiation for the seller.

Question 13

A good business manager should adhere to the idea "if it ain't broke,don't fix it."

Accepted Answer

A) True 
 B)False

Question 14

Satisfaction with a firm's marketing efforts can be roughly measured by assessing

Accepted Answer

A) its profits. 
B) the firm's impact on the macro-marketing system. 
C) the size of its target markets. 
D) its marketing mix. 
E) None of these are good measurements. 
A) its profits. 
B) the firm's impact on the macro-marketing system. 
C) the size of its target markets. 
D) its marketing mix. 
E) None of these are good measurements.

Question 15

The basic objective of the U.S.market-directed economic system is to

Accepted Answer

A) minimize inflation. 
B) satisfy consumer needs as they-the consumers--see them. 
C) provide each person with an equal share of the economic output. 
D) achieve an annual growth rate of at least 10 percent. 
E) make the most efficient use of the country's resources. 
A) minimize inflation. 
B) satisfy consumer needs as they-the consumers--see them. 
C) provide each person with an equal share of the economic output. 
D) achieve an annual growth rate of at least 10 percent. 
E) make the most efficient use of the country's resources.

A marketing plan will

Regarding our macro-marketing system,the text suggests that

Marketing

A marketing manager should

Measuring consumer satisfaction at the macro level

In measuring consumer satisfaction,marketing managers should remember that

Which of the following is a key trend affecting marketing strategy planning?

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Which component of the marketing mix involves the strategic decision areas of benefits,features,and packaging?

Which of the following strategic decision areas is a part of the Product component of the marketing mix?

The legal environment sets the maximum standards of ethical behavior in a society.

Offering a marketing mix that is like what is available from competitors usually

A good business manager should adhere to the idea "if it ain't broke,don't fix it."

Satisfaction with a firm's marketing efforts can be roughly measured by assessing

The basic objective of the U.S.market-directed economic system is to

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

A marketing plan will

Regarding our macro-marketing system,the text suggests that

Marketing

A marketing manager should

Measuring consumer satisfaction at the macro level

In measuring consumer satisfaction,marketing managers should remember that

Which of the following is a key trend affecting marketing strategy planning?

A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.

Which component of the marketing mix involves the strategic decision areas of benefits,features,and packaging?

Which of the following strategic decision areas is a part of the Product component of the marketing mix?

The legal environment sets the maximum standards of ethical behavior in a society.

Offering a marketing mix that is like what is available from competitors usually

A good business manager should adhere to the idea "if it ain't broke,don't fix it."

Satisfaction with a firm's marketing efforts can be roughly measured by assessing

The basic objective of the U.S.market-directed economic system is to

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters