Question 1

Advertising is probably the most criticized of all micro-marketing activities.

Accepted Answer

A) True 
 B)False

Question 2

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words in "special weapons or tactics."

Accepted Answer

A) True 
 B)False

Question 3

Consumers have a responsibility to preserve an effective macro-marketing system.

Accepted Answer

A) True 
 B)False

Question 4

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to

Accepted Answer

A) restriction of output. 
B) higher prices. 
C) reduction in the national income. 
D) more unemployment. 
E) All these answers are correct. 
A) restriction of output. 
B) higher prices. 
C) reduction in the national income. 
D) more unemployment. 
E) All these answers are correct.

Question 5

Advertising can increase demand for a product,resulting in economies of scale in manufacturing,distribution,and sales.

Accepted Answer

A) True 
 B)False

Question 6

Evaluating marketing effectiveness is impossible.

Accepted Answer

A) True 
 B)False

Question 7

The Xtreme Football League (XFL)was launched in 2001 by Vince McMahon,chairman of World Wrestling Entertainment (WWE).It was designed to provide professional football to American sports fans in the months after the conclusion of the National Football League (NFL)season.In spite of heavy promotion,lots of advertising,and a national network television contract,the XFL was a classic product failure,largely because the quality of play was not good enough to satisfy most football fans.The league evaporated after one season.This type of failure refutes the frequent claim of critics that advertising

Accepted Answer

A) makes people materialistic. 
B) elevates the wrong values. 
C) manipulates consumers to buy anything a company chooses to produce. 
D) leads to higher prices. 
E) All these answers are correct. 
A) makes people materialistic. 
B) elevates the wrong values. 
C) manipulates consumers to buy anything a company chooses to produce. 
D) leads to higher prices. 
E) All these answers are correct.

Question 8

A market-directed economy

Accepted Answer

A) ensures that voters and politicians agree on which problem has to be solved first. 
B) concentrates solely on profit generation. 
C) guarantees that government aid programs are effective. 
D) spreads income evenly among the population. 
E) makes efficient use of resources. 
A) ensures that voters and politicians agree on which problem has to be solved first. 
B) concentrates solely on profit generation. 
C) guarantees that government aid programs are effective. 
D) spreads income evenly among the population. 
E) makes efficient use of resources.

Question 9

Which of the following is a NOT a key trend affecting marketing strategy planning?

Accepted Answer

A) aging of the Baby Boomer population 
B) more selling via the Internet 
C) less use of integrated marketing communications 
D) use of value pricing 
E) more attention to quality 
A) aging of the Baby Boomer population 
B) more selling via the Internet 
C) less use of integrated marketing communications 
D) use of value pricing 
E) more attention to quality

Question 10

In the U.S.market-directed system,it is up to each ________ to decide how effectively individual firms satisfy the consumer's needs.

Accepted Answer

A) market research consultant 
B) customer 
C) manufacturer 
D) advertising agency 
E) salesperson 
A) market research consultant 
B) customer 
C) manufacturer 
D) advertising agency 
E) salesperson

Question 11

Firms can manipulate consumers to buy anything the company chooses to produce.

Accepted Answer

A) True 
 B)False

Question 12

What is the basic objective of the U.S.market-directed economic system?

Accepted Answer

A) providing everyday low prices 
B) immediate delivery of products 
C) offering easy financing 
D) consumer satisfaction 
E) making advertising memorable 
A) providing everyday low prices 
B) immediate delivery of products 
C) offering easy financing 
D) consumer satisfaction 
E) making advertising memorable

Question 13

According to the text,micro-marketing may cost too much because too many managers

Accepted Answer

A) seize on whatever strategy seems easiest. 
B) are slow and bureaucratic. 
C) jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D) have the mentality of "that's not the way we do things." 
E) All these answers are correct. 
A) seize on whatever strategy seems easiest. 
B) are slow and bureaucratic. 
C) jump on the "what's new" bandwagon without a strategy that ensures customer satisfaction and company profits. 
D) have the mentality of "that's not the way we do things." 
E) All these answers are correct.

Question 14

Given the American economy's basic objective of meeting consumers' needs as they-the consumers-see them,it is sensible to evaluate our macro-marketing system in terms of

Accepted Answer

A) the level of consumer satisfaction. 
B) how efficiently our resources are used. 
C) the value of the inputs to the system. 
D) our standard of living,as measured by GNI. 
E) total business profits. 
A) the level of consumer satisfaction. 
B) how efficiently our resources are used. 
C) the value of the inputs to the system. 
D) our standard of living,as measured by GNI. 
E) total business profits.

Question 15

According to the text,

Accepted Answer

A) macro-marketing costs too much in the United States,given the current objective of the economy. 
B) marketing never costs too much. 
C) micro-marketing often costs too much. 
D) micro-marketing always costs too much. 
E) all macro-marketing systems cost too much. 
A) macro-marketing costs too much in the United States,given the current objective of the economy. 
B) marketing never costs too much. 
C) micro-marketing often costs too much. 
D) micro-marketing always costs too much. 
E) all macro-marketing systems cost too much.

Question 16

Advertising can

Accepted Answer

A) manipulate customers into buying a product. 
B) raise the cost of producing a product. 
C) assure a product does not fail. 
D) prevent economies of scale in manufacturing. 
E) increase demand for the product. 
A) manipulate customers into buying a product. 
B) raise the cost of producing a product. 
C) assure a product does not fail. 
D) prevent economies of scale in manufacturing. 
E) increase demand for the product.

Question 17

Micro-marketing efforts help the economy grow by stimulating innovation.

Accepted Answer

A) True 
 B)False

Question 18

Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
A) Product 
B) Place 
C) Promotion 
D) Price

Question 19

The authors of the text contend that

Accepted Answer

A) both micro-marketing and macro-marketing cost too much. 
B) neither micro-marketing nor macro-marketing cost too much. 
C) micro-marketing often costs too much,but macro-marketing does not. 
D) micro-marketing does not cost too much,but macro-marketing does. 
E) None of these answers is correct. 
A) both micro-marketing and macro-marketing cost too much. 
B) neither micro-marketing nor macro-marketing cost too much. 
C) micro-marketing often costs too much,but macro-marketing does not. 
D) micro-marketing does not cost too much,but macro-marketing does. 
E) None of these answers is correct.

Question 20

Better performance of our market-directed macro-marketing system may require

Accepted Answer

A) newer and tougher laws,because the present laws don't do enough to protect competing firms from each other. 
B) more consumer responsibility. 
C) less emphasis on consumer privacy. 
D) less business responsibility-because consumers already determine whether a firm will succeed or fail. 
E) None of these answers is correct. 
A) newer and tougher laws,because the present laws don't do enough to protect competing firms from each other. 
B) more consumer responsibility. 
C) less emphasis on consumer privacy. 
D) less business responsibility-because consumers already determine whether a firm will succeed or fail. 
E) None of these answers is correct.

Advertising is probably the most criticized of all micro-marketing activities.

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words in "special weapons or tactics."

Consumers have a responsibility to preserve an effective macro-marketing system.

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to

Advertising can increase demand for a product,resulting in economies of scale in manufacturing,distribution,and sales.

Evaluating marketing effectiveness is impossible.

A market-directed economy

Which of the following is a NOT a key trend affecting marketing strategy planning?

In the U.S.market-directed system,it is up to each ________ to decide how effectively individual firms satisfy the consumer's needs.

Firms can manipulate consumers to buy anything the company chooses to produce.

What is the basic objective of the U.S.market-directed economic system?

According to the text,micro-marketing may cost too much because too many managers

Given the American economy's basic objective of meeting consumers' needs as they-the consumers-see them,it is sensible to evaluate our macro-marketing system in terms of

According to the text,

Advertising can

Micro-marketing efforts help the economy grow by stimulating innovation.

Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

The authors of the text contend that

Better performance of our market-directed macro-marketing system may require

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Advertising is probably the most criticized of all micro-marketing activities.

The letters in "S.W.O.T.analysis" are an abbreviation for the first letters of the words in "special weapons or tactics."

Consumers have a responsibility to preserve an effective macro-marketing system.

Most critics of marketing who argue that marketing managers help create monopoly or monopolistic competition feel this leads to

Advertising can increase demand for a product,resulting in economies of scale in manufacturing,distribution,and sales.

Evaluating marketing effectiveness is impossible.

A market-directed economy

Which of the following is a NOT a key trend affecting marketing strategy planning?

In the U.S.market-directed system,it is up to each ________ to decide how effectively individual firms satisfy the consumer's needs.

Firms can manipulate consumers to buy anything the company chooses to produce.

What is the basic objective of the U.S.market-directed economic system?

According to the text,micro-marketing may cost too much because too many managers

Given the American economy's basic objective of meeting consumers' needs as they-the consumers-see them,it is sensible to evaluate our macro-marketing system in terms of

According to the text,

Advertising can

Micro-marketing efforts help the economy grow by stimulating innovation.

Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?

The authors of the text contend that

Better performance of our market-directed macro-marketing system may require

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters