Question 1

Which of the following is true regarding marketing strategy planning?

Accepted Answer

A) Managers usually know all they need to know about the needs and attitudes of their target markets. 
B) Competitors cannot force a firm to shift its marketing mix. 
C) Changes in the dimensions of the market environment have no effect on a firm's marketing mix. 
D) The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix. 
E) None of these alternatives is correct. 
A) Managers usually know all they need to know about the needs and attitudes of their target markets. 
B) Competitors cannot force a firm to shift its marketing mix. 
C) Changes in the dimensions of the market environment have no effect on a firm's marketing mix. 
D) The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix. 
E) None of these alternatives is correct.

Question 2

Thanks to much publicity,the marketing concept is now practiced by all firms.

Accepted Answer

A) True 
 B)False

Question 3

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of

Accepted Answer

A) channels and logistics. 
B) personal selling. 
C) demographic patterns. 
D) sales promotion. 
E) communication technologies. 
A) channels and logistics. 
B) personal selling. 
C) demographic patterns. 
D) sales promotion. 
E) communication technologies.

Question 4

The legal environment sets the minimum standards of ethical behavior in a society.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following areas does NOT relate to Place in the Four Ps?

Accepted Answer

A) market exposure 
B) managing channels 
C) kinds and locations of stores 
D) branding 
E) kinds of intermediaries 
A) market exposure 
B) managing channels 
C) kinds and locations of stores 
D) branding 
E) kinds of intermediaries

Question 6

The marketing manager

Accepted Answer

A) must make independent decisions and assemble them into a marketing mix. 
B) must creatively blend the Four Ps so the firm develops the best mix for the target market. 
C) must integrate the ideas of specialists,such as the product manager,advertising manager,and sales manager. 
D) must make sure that each marketing mix decision works well with the others. 
E) All these answers are correct. 
A) must make independent decisions and assemble them into a marketing mix. 
B) must creatively blend the Four Ps so the firm develops the best mix for the target market. 
C) must integrate the ideas of specialists,such as the product manager,advertising manager,and sales manager. 
D) must make sure that each marketing mix decision works well with the others. 
E) All these answers are correct.

Question 7

The text argues that macro-marketing in the United States

Accepted Answer

A) costs too much because many consumers are dissatisfied. 
B) is a growing concept. 
C) does not cost too much. 
D) tends to decrease consumer welfare. 
E) costs too much because satisfying consumers costs too much. 
A) costs too much because many consumers are dissatisfied. 
B) is a growing concept. 
C) does not cost too much. 
D) tends to decrease consumer welfare. 
E) costs too much because satisfying consumers costs too much.

Question 8

As macro-marketing systems improve worldwide,

Accepted Answer

A) there will be greater monopolization. 
B) poverty in industrialized nations will increase. 
C) there will be fewer competitors worldwide. 
D) the price of products will rise steeply. 
E) more consumers will have income to buy products. 
A) there will be greater monopolization. 
B) poverty in industrialized nations will increase. 
C) there will be fewer competitors worldwide. 
D) the price of products will rise steeply. 
E) more consumers will have income to buy products.

Question 9

Technology is making it harder to abuse consumers' rights to privacy.

Accepted Answer

A) True 
 B)False

Question 10

While developing a new marketing plan,Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor.This analysis should appear in the ________ section of the marketing plan.

Accepted Answer

A) Company 
B) Competitor 
C) Channel 
D) Place 
E) Promotion 
A) Company 
B) Competitor 
C) Channel 
D) Place 
E) Promotion

Question 11

The text argues that international competition will actually improve macro-marketing systems worldwide.

Accepted Answer

A) True 
 B)False

Question 12

________ is one of the most criticized of all marketing activities.

Accepted Answer

A) Packaging 
B) Advertising 
C) Placement 
D) Pricing 
E) Production 
A) Packaging 
B) Advertising 
C) Placement 
D) Pricing 
E) Production

Question 13

When evaluating macro-marketing,

Accepted Answer

A) the evaluation is necessarily subjective. 
B) the best approach is to consider the profit generated by individual firms within the overall system. 
C) one must determine how efficiently the society's resources are used. 
D) one must consider each individual firm's role in the marketing system. 
E) All these answers are correct. 
A) the evaluation is necessarily subjective. 
B) the best approach is to consider the profit generated by individual firms within the overall system. 
C) one must determine how efficiently the society's resources are used. 
D) one must consider each individual firm's role in the marketing system. 
E) All these answers are correct.

Question 14

Regarding timing,a marketing plan

Accepted Answer

A) could cover as short a time period as a few months. 
B) is specific about time-related details. 
C) could cover as long a time period as several years. 
D) All these answers are correct. 
A) could cover as short a time period as a few months. 
B) is specific about time-related details. 
C) could cover as long a time period as several years. 
D) All these answers are correct.

Question 15

Many Internet sites,such as Autobytel.com and Edmunds.com,have extensive information about the prices of new and used vehicles that anyone can use for free.In light of the availability of this information,what is the responsibility of consumers to use it?

Accepted Answer

A) Consumers shouldn't use it,because it gives them an unfair advantage over car dealers. 
B) Consumers have a responsibility to use the information and be smarter customers. 
C) Consumers can use it but should not feel a responsibility to do so. 
D) Consumers should not trust any information they receive from any source except the government. 
E) None of these answers is correct. 
A) Consumers shouldn't use it,because it gives them an unfair advantage over car dealers. 
B) Consumers have a responsibility to use the information and be smarter customers. 
C) Consumers can use it but should not feel a responsibility to do so. 
D) Consumers should not trust any information they receive from any source except the government. 
E) None of these answers is correct.

Question 16

A study revealed that when consumers are dissatisfied with a product or an individual business,

Accepted Answer

A) most of their complaints are fully resolved-if they are just reported. 
B) a majority of their complaints are never reported. 
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D) All these answers are correct. 
A) most of their complaints are fully resolved-if they are just reported. 
B) a majority of their complaints are never reported. 
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers. 
D) All these answers are correct.

Question 17

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

Accepted Answer

A) True 
 B)False

Question 18

A good marketing plan will work well throughout the different stages of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 19

The reason that micro-marketing costs too much in many firms is that

Accepted Answer

A) the marketing concept has not been accepted and implemented. 
B) most new products are not necessary to meet competition. 
C) marketing is not really needed. 
D) advertising is usually ineffective. 
E) None of these answers is correct,because marketing never costs too much. 
A) the marketing concept has not been accepted and implemented. 
B) most new products are not necessary to meet competition. 
C) marketing is not really needed. 
D) advertising is usually ineffective. 
E) None of these answers is correct,because marketing never costs too much.

Question 20

A Product strategy decision includes consideration of all the following EXCEPT

Accepted Answer

A) benefits. 
B) exposure. 
C) features. 
D) quality. 
E) warranty. 
A) benefits. 
B) exposure. 
C) features. 
D) quality. 
E) warranty.

Which of the following is true regarding marketing strategy planning?

Thanks to much publicity,the marketing concept is now practiced by all firms.

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of

The legal environment sets the minimum standards of ethical behavior in a society.

Which of the following areas does NOT relate to Place in the Four Ps?

The marketing manager

The text argues that macro-marketing in the United States

As macro-marketing systems improve worldwide,

Technology is making it harder to abuse consumers' rights to privacy.

While developing a new marketing plan,Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor.This analysis should appear in the ________ section of the marketing plan.

The text argues that international competition will actually improve macro-marketing systems worldwide.

________ is one of the most criticized of all marketing activities.

When evaluating macro-marketing,

Regarding timing,a marketing plan

Many Internet sites,such as Autobytel.com and Edmunds.com,have extensive information about the prices of new and used vehicles that anyone can use for free.In light of the availability of this information,what is the responsibility of consumers to use it?

A study revealed that when consumers are dissatisfied with a product or an individual business,

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

A good marketing plan will work well throughout the different stages of the product life cycle.

The reason that micro-marketing costs too much in many firms is that

A Product strategy decision includes consideration of all the following EXCEPT

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Which of the following is true regarding marketing strategy planning?

Thanks to much publicity,the marketing concept is now practiced by all firms.

Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of

The legal environment sets the minimum standards of ethical behavior in a society.

Which of the following areas does NOT relate to Place in the Four Ps?

The marketing manager

The text argues that macro-marketing in the United States

As macro-marketing systems improve worldwide,

Technology is making it harder to abuse consumers' rights to privacy.

While developing a new marketing plan,Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor.This analysis should appear in the ________ section of the marketing plan.

The text argues that international competition will actually improve macro-marketing systems worldwide.

________ is one of the most criticized of all marketing activities.

When evaluating macro-marketing,

Regarding timing,a marketing plan

Many Internet sites,such as Autobytel.com and Edmunds.com,have extensive information about the prices of new and used vehicles that anyone can use for free.In light of the availability of this information,what is the responsibility of consumers to use it?

A study revealed that when consumers are dissatisfied with a product or an individual business,

One of the disadvantages of a market-directed economic system is that it does not operate automatically and requires careful government oversight.

A good marketing plan will work well throughout the different stages of the product life cycle.

The reason that micro-marketing costs too much in many firms is that

A Product strategy decision includes consideration of all the following EXCEPT

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters