Question 1

Consumer satisfaction

Accepted Answer

A) is a highly reliable standard for evaluating macro-marketing effectiveness. 
B) is easy to measure because it is a highly personal concept. 
C) is the objective of all macro-marketing systems. 
D) depends on consumers' level of expectation. 
E) None of these answers is correct. 
A) is a highly reliable standard for evaluating macro-marketing effectiveness. 
B) is easy to measure because it is a highly personal concept. 
C) is the objective of all macro-marketing systems. 
D) depends on consumers' level of expectation. 
E) None of these answers is correct.

Question 2

Which of the following is NOT a trend affecting marketing strategy planning in the area of sales promotion?

Accepted Answer

A) database-directed promotion 
B) more event sponsorships 
C) fewer customer loyalty programs 
D) customer acquisition cost analysis 
E) point-of-purchase promotion 
A) database-directed promotion 
B) more event sponsorships 
C) fewer customer loyalty programs 
D) customer acquisition cost analysis 
E) point-of-purchase promotion

Question 3

________ can be used as a rough measure of a firm's efficiency in satisfying customers.

Accepted Answer

A) Production 
B) The marketing mix 
C) Profits 
D) Macro-marketing 
E) Returns 
A) Production 
B) The marketing mix 
C) Profits 
D) Macro-marketing 
E) Returns

Question 4

Many companies police the Internet to

Accepted Answer

A) remove outdated comments posted by customers. 
B) delete positive reviews about their brands. 
C) bury negative information about their brands. 
D) add positive reviews of their competitors' brands. 
A) remove outdated comments posted by customers. 
B) delete positive reviews about their brands. 
C) bury negative information about their brands. 
D) add positive reviews of their competitors' brands.

Question 5

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A) growth of interactive agencies 
B) shrinking media budgets 
C) use of artificial intelligence and intelligent agents 
D) declining use of interactive bidding and proposal requests 
E) aging of the Baby Boomers 
A) growth of interactive agencies 
B) shrinking media budgets 
C) use of artificial intelligence and intelligent agents 
D) declining use of interactive bidding and proposal requests 
E) aging of the Baby Boomers

Question 6

Higher profits

Accepted Answer

A) promote even allocation of resources. 
B) encourage large-scale advertising. 
C) increase social responsibility. 
D) protect competitors from each other. 
E) attract competition. 
A) promote even allocation of resources. 
B) encourage large-scale advertising. 
C) increase social responsibility. 
D) protect competitors from each other. 
E) attract competition.

Question 7

Which of the following is a strategic decision area that is a part of the component of Place in the marketing mix?

Accepted Answer

A) product lines 
B) quality level 
C) market exposure 
D) promotion blend 
E) allowances 
A) product lines 
B) quality level 
C) market exposure 
D) promotion blend 
E) allowances

Question 8

In conditions of monopolistic competition,marketing

Accepted Answer

A) may lead to new investments. 
B) may contribute to higher levels of national income. 
C) may spur economic growth. 
D) may cut unemployment. 
E) All these answers are correct. 
A) may lead to new investments. 
B) may contribute to higher levels of national income. 
C) may spur economic growth. 
D) may cut unemployment. 
E) All these answers are correct.

Question 9

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Accepted Answer

A) Packaging 
B) Customer Analysis 
C) Price 
D) Implementation and Control 
E) Place 
A) Packaging 
B) Customer Analysis 
C) Price 
D) Implementation and Control 
E) Place

Question 10

Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?

Accepted Answer

A) web portals and Internet sourcing 
B) closer relationships and single sourcing 
C) interactive bidding and proposal requests 
D) less reliance on e-commerce and supply chain management 
E) more use of JIT and EDI 
A) web portals and Internet sourcing 
B) closer relationships and single sourcing 
C) interactive bidding and proposal requests 
D) less reliance on e-commerce and supply chain management 
E) more use of JIT and EDI

Question 11

________ is an economical way to inform large numbers of potential customers about a firm's products.

Accepted Answer

A) Innovation 
B) Production 
C) Advertising 
D) Pricing 
E) Encirclement 
A) Innovation 
B) Production 
C) Advertising 
D) Pricing 
E) Encirclement

Question 12

The job of integrating the Four Ps strategy decisions is the responsibility of the company controller,since the money to do so must be available.

Accepted Answer

A) True 
 B)False

Question 13

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is to

Accepted Answer

A) encourage marketing managers to produce only what they feel is good for consumers. 
B) eliminate intermediaries. 
C) add value and better satisfy consumers' needs and preferences. 
D) spend more on advertising. 
E) move toward a command economy. 
A) encourage marketing managers to produce only what they feel is good for consumers. 
B) eliminate intermediaries. 
C) add value and better satisfy consumers' needs and preferences. 
D) spend more on advertising. 
E) move toward a command economy.

Question 14

When companies in a market-directed economy try to find "little monopolies" for themselves,

Accepted Answer

A) success is likely to attract more competitors and squeezing of the innovators' profits. 
B) they will fail. 
C) this reduces innovation,new investment,and economic growth. 
D) the allocation of resources will be the same as in a purely competitive economy. 
E) this forces consumers to buy new-possibly more expensive-products that they do not want. 
A) success is likely to attract more competitors and squeezing of the innovators' profits. 
B) they will fail. 
C) this reduces innovation,new investment,and economic growth. 
D) the allocation of resources will be the same as in a purely competitive economy. 
E) this forces consumers to buy new-possibly more expensive-products that they do not want.

Question 15

Which of the Four Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Accepted Answer

A) Product 
B) Place 
C) Promotion 
D) Price 
A) Product 
B) Place 
C) Promotion 
D) Price

Question 16

Which of the following statements about future trends in marketing is true?

Accepted Answer

A) Marketers should welcome international competition. 
B) Marketers need to recognize what technologies are acceptable and which are not. 
C) Marketers need to be aware of their responsibilities and consumer's long-run satisfaction. 
D) Marketers must be sensitive to consumers' rights and privacy. 
E) All these statements are true. 
A) Marketers should welcome international competition. 
B) Marketers need to recognize what technologies are acceptable and which are not. 
C) Marketers need to be aware of their responsibilities and consumer's long-run satisfaction. 
D) Marketers must be sensitive to consumers' rights and privacy. 
E) All these statements are true.

Question 17

In the United States,the basic objective of our market-directed economic system has been to satisfy consumer needs as they,the consumers,see them.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is NOT a current trend affecting marketing strategy planning?

Accepted Answer

A) more attention to environmental issues 
B) growth of ethnic submarkets 
C) growth of customer loyalty programs 
D) growth of senior citizen submarket 
E) less attention to profitability and more to sales 
A) more attention to environmental issues 
B) growth of ethnic submarkets 
C) growth of customer loyalty programs 
D) growth of senior citizen submarket 
E) less attention to profitability and more to sales

Question 19

Micro-marketing effectiveness can be measured by assessing

Accepted Answer

A) the profits of business firms. 
B) the opinions of intermediaries. 
C) consumer complaints. 
D) attitude research studies. 
E) All of these are good measurements for micro-marketing. 
A) the profits of business firms. 
B) the opinions of intermediaries. 
C) consumer complaints. 
D) attitude research studies. 
E) All of these are good measurements for micro-marketing.

Question 20

Careful analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Accepted Answer

A) True 
 B)False

Consumer satisfaction

Which of the following is NOT a trend affecting marketing strategy planning in the area of sales promotion?

________ can be used as a rough measure of a firm's efficiency in satisfying customers.

Many companies police the Internet to

Which of the following is NOT a current trend affecting marketing strategy planning?

Higher profits

Which of the following is a strategic decision area that is a part of the component of Place in the marketing mix?

In conditions of monopolistic competition,marketing

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?

________ is an economical way to inform large numbers of potential customers about a firm's products.

The job of integrating the Four Ps strategy decisions is the responsibility of the company controller,since the money to do so must be available.

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is to

When companies in a market-directed economy try to find "little monopolies" for themselves,

Which of the Four Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Which of the following statements about future trends in marketing is true?

In the United States,the basic objective of our market-directed economic system has been to satisfy consumer needs as they,the consumers,see them.

Which of the following is NOT a current trend affecting marketing strategy planning?

Micro-marketing effectiveness can be measured by assessing

Careful analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters

Exam 19: Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Consumer satisfaction

Which of the following is NOT a trend affecting marketing strategy planning in the area of sales promotion?

________ can be used as a rough measure of a firm's efficiency in satisfying customers.

Many companies police the Internet to

Which of the following is NOT a current trend affecting marketing strategy planning?

Higher profits

Which of the following is a strategic decision area that is a part of the component of Place in the marketing mix?

In conditions of monopolistic competition,marketing

Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?

Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?

________ is an economical way to inform large numbers of potential customers about a firm's products.

The job of integrating the Four Ps strategy decisions is the responsibility of the company controller,since the money to do so must be available.

The best way to improve the operation of our macro-marketing system,given the current objectives of our society,is to

When companies in a market-directed economy try to find "little monopolies" for themselves,

Which of the Four Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

Which of the following statements about future trends in marketing is true?

In the United States,the basic objective of our market-directed economic system has been to satisfy consumer needs as they,the consumers,see them.

Which of the following is NOT a current trend affecting marketing strategy planning?

Micro-marketing effectiveness can be measured by assessing

Careful analysis helps a manager focus on a strategy that takes advantages of the firm's opportunities and strengths while avoiding its weaknesses and threats to its success.

Marketings Value to Consumers, Firms, and Society

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotionintroduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Filters