Exam 9: Negative Messages
Many techniques can be used to cushion the bad news.List four of these techniques, and give an original example of each.
Student answers will vary but should include four of the following techniques:
a.Place the bad news in the middle of a paragraph.
Example: "We just learned that when our contract with Park-Ur-Self expires in two months, the annual rate will increase by 20 percent.Because our profits are down this year, we will no longer be able to afford the cost of this contract.We have therefore come up with several ways that you can keep your parking and commute costs down."
b.Put the bad news in a subordinate clause.
Example: "Although I am unable to speak to your class next week, I am available near the end of the month to make a classroom presentation."
c.Use the passive voice.
Example: "An error in the 2012 financial statements was discovered."
d.Accentuate the positive.
Example: "We'll ship your order as soon as we receive your purchase order."
e.Imply the refusal.
Example: "I'll be attending a conference in Boston on the date of your annual dinner."
f.Suggest a compromise or alternative.
Example: "Although your credit application cannot be approved, we suggest you reapply with a suitable cosigner."
Written messages to deliver bad news to customers are important when
D
A neutral or positive opening that reduces shock or pain and does not reveal the negative news is called a(n)____________________.
buffer
The most important part of a negative-news message is the section that explains the reasons for the bad news.
Because employees act as agents of their organizations, their words, decisions, and opinions are assumed to represent those of the organization.
Which of the following sentences most effectively implies the refusal?
Because bad news can be difficult for a reader to accept, it must always be delivered using the indirect method.
Readers often accept bad news better when words such as unfortunately, regret, and unable are used to present the bad news.
Which of the following is not one of the goals in communicating negative news?
We apologize for any inconvenience this has caused is an example of an effective apology to include in a negative-news message.
Most business professionals handle ____________________ control by calling the individual involved, describing the problem and apologizing, explaining why the problem occurred and what is being done to resolve it, and following up with a written message that promotes goodwill.
The most effective statement in a letter to a local charitable organization refusing its request for a donation would be
When writing a letter to a customer denying credit, you have four goals.Which of the following is not one of these goals?
Which is the most effective statement in a letter to a customer denying credit?
Monique has decided that she must apologize to a customer in her buffer.Which of the following is the best example of an effective apology?
Company policy does not allow us to give cash refunds effectively explains why a writer's request must be refused.
When delivering bad news in other countries, communicators must remember that in many high-context cultures, saving ____________________ is important.
When organizations are involved in a crisis such as serious financial problems or public controversy, they are wise to keep the bad news from employees, customers, and stockholders for as long as possible.
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