Exam 5: Motivation and Emotion: Driving Consumer Behavior

Aesthetic labor deals specifically with employees who most carefully manage their own personal appearance as a requisite to performing their job well,and fitting what managers see as the stereotype for their particular company's service.

According to the PAD approach,when consumers feel greater control,situational influences play a greater role in shaping their behavior.

The extent to which a consumer shows outward behavioral signs and otherwise reacts obviously to emotional experiences is called emotional _____.

Which of the following types of cognitive appraisals reviews responsibility for events and can evoke emotions like gratefulness,frustration,or sadness?

Monica,a 25-year-old software engineer,works in a company as a business analyst.She saves 20 percent of her salary every month and invests it in a pension plan.According to her,this saving is important because it will help her live a comfortable life after retirement.According to Maslow's hierarchy of needs,Monica is most concerned with:

James likes learning about latest technologies and he is especially interested in smartphones.He finds it gratifying to learn more about new models in the market and changes his phone every few months.Which of the following is exemplified by James' involvement with phones?

Homeostasis refers to the fact that the body naturally reacts in a way so as to maintain a constant,normal bloodstream.

Situational involvement is associated with hedonic value because consuming a product for which a consumer has high enduring involvement is personally gratifying.

When emotions become part of the meaning for a category,it is referred to as _____.

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. As she lives alone, she strongly feels the need for relationships at this time of year. She steps out wearing her warm fur coat to protect herself from the sub-zero temperatures. As she shops for her gifts, she comes across a pair of designer sunglasses that are on sale. She buys them immediately as she does not like her old pair, and has been thinking of replacing her it with a new one. As a rule, every year, she buys her mother's gift last, after she has checked out all the available gift options. This year, she gets her mother a pair of exquisite pearl drop earrings. She is a bit anxious because they are very expensive and she hopes that her mother will like them. While at the jeweler, she decides to buy herself an ornate Christmas dove as an indulgence. Maisie has had a fascination for them for as long as she can remember. She has a huge collection of Christmas doves in various sizes and colors. Maisie comes back tired, but satisfied with her day's shopping. -Refer to Christmas Shopping Scenario.Maisie instantly buys a pair of designer sunglasses that are on sale as she did not like her old pair and had been thinking of replacing it.Which of the following motivated Maisie's purchasing activity?

Which of the following represents the extent to which an emotional display by one person influences the emotional state of a bystander?