Exam 5: Motivation and Emotion: Driving Consumer Behavior

Which of the following types of motivations promotes behaviors that are aimed at changing one's current state to a level that is more ideal-not simply maintaining the current state of existence?

Emotions are considered psychobiological because they involve both psychological processing and physical responses.

Florence often thinks of the past when her children were young.She remembers all the good times they had and how much they depended on her.She yearns for those times thinking that it was more pleasant than her life is now.Florence is experiencing _____.

Product involvement represents the temporary involvement associated with some imminent purchase situation.

When a nostalgic ad evokes or recaptures a childhood mood,consumers become lost in their memories and are distracted,so they become less willing to indulge in any kind of purchasing activity.

Andy recently went to his favorite restaurant for dinner.However,he found the service slow and tedious as all the waiters in the restaurant were busy serving a celebrity customer.Andy was angry that the celebrity customer got preferential treatment at the expense of other diners.This is an example of _____ appraisal.

Maria sees a price reduction on a makeup kit she has wanted for a long time.She buys it but when she gets home and begins to take it out from its packaging,she notices that the box in which the kit was kept is open and torn.This gives her a feeling that it might have been used by somebody else earlier.This thought makes her feel uneasy.Which of the following terms refers to this situation?

Define cognitive appraisal theory.Describe the four types of cognitive appraisals and their relevance to consumer behavior.

Some consumers get very upset when they are served "bad food" in a restaurant.They lose control and start yelling at the server.Sometimes,they even demand to see the manager.This lack of emotional control on the part of consumers suggests that such consumers have low emotional _____.

Susan,a single-parent,is very close to her friends and relatives and she feels the need to be connected with them.She visits her grandparents every week,as doing so makes her feel as a part of the extended family.According to Maslow's hierarchy of needs,Susan is most concerned with:

Susan has an extensive collection of dolls from all over the world.She has had an interest in them for as long as she can remember.Susan finds it personally gratifying whenever she acquires a new one for her collection.Which of the following types of involvement is exemplified by Susan's involvement with dolls?

Extremely high emotional involvement in which a consumer is engrossed in an activity is referred to as _____.

Jason is buying a new car.He does not really know much about automobiles and does not care to know much about them.However,due to the high price of the car,he gets involved in the shopping process by visiting show rooms,searching the Internet,and looking at other sources of information.Which type of involvement does this represent?

Enduring involvement is not temporary but rather represents a continuing interest in some product or activity.

Harry spends his weekends visiting automobile stores and going for test drives.This gives him a high,though he admits that he is not necessarily looking for a specific car.Which of the following is most likely to account for Harry's weekend behavior?

Research shows that consumers who are in bad moods can be more likely to be generous to others.

Going to a new,trendy restaurant is most likely driven by hedonic motivations.

_____ motivation involves a drive to experience something personally gratifying.

Explain the regulatory focus theory.

Define aesthetic labor and explain why it is important.Apply it in the following types of businesses: (a) Clothing store catering to teenagers (b) Cosmetic counter in a department store (c) Expensive imported car dealership (d) Amusement park