Exam 5: Motivation and Emotion: Driving Consumer Behavior

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. As she lives alone, she strongly feels the need for relationships at this time of year. She steps out wearing her warm fur coat to protect herself from the sub-zero temperatures. As she shops for her gifts, she comes across a pair of designer sunglasses that are on sale. She buys them immediately as she does not like her old pair, and has been thinking of replacing her it with a new one. As a rule, every year, she buys her mother's gift last, after she has checked out all the available gift options. This year, she gets her mother a pair of exquisite pearl drop earrings. She is a bit anxious because they are very expensive and she hopes that her mother will like them. While at the jeweler, she decides to buy herself an ornate Christmas dove as an indulgence. Maisie has had a fascination for them for as long as she can remember. She has a huge collection of Christmas doves in various sizes and colors. Maisie comes back tired, but satisfied with her day's shopping. -Refer to Christmas Shopping Scenario.Maisie has had a fascination for Christmas doves for as long as she can remember.She has a huge collection of them in various sizes and colors.Which of the following is exemplified by Maisie's involvement with doves?

Which of the following self-report measures asks respondents to rate feelings using a number of semantic differential items or bipolar opposites?

Autonomic measures automatically record visceral reactions or neurological brain activity.

Which of the following types of cognitive appraisals considers how fair some event is and can evoke emotions like warmth or anger?

Which of the following types of cognitive appraisals considers how something turned out relative to one's goals and can evoke emotions like joyfulness,satisfaction,sadness,or pride?

Drinking soft drinks because one really likes the taste is driven by hedonic motivations.

Describe Maslow's hierarchy of needs and give an example of each type of need.

Which of the following is true of self-report measures?

Which of the following types of cognitive appraisals focuses on the future and elicits emotions like hopefulness or anxiety?

CHRISTMAS SHOPPING SCENARIO Maisie waits for Black Friday each year to do her Christmas gift shopping. She maintains the tradition of gift-giving faithfully, as it makes her feel a sense of kinship and attachment with her family and close friends. As she lives alone, she strongly feels the need for relationships at this time of year. She steps out wearing her warm fur coat to protect herself from the sub-zero temperatures. As she shops for her gifts, she comes across a pair of designer sunglasses that are on sale. She buys them immediately as she does not like her old pair, and has been thinking of replacing her it with a new one. As a rule, every year, she buys her mother's gift last, after she has checked out all the available gift options. This year, she gets her mother a pair of exquisite pearl drop earrings. She is a bit anxious because they are very expensive and she hopes that her mother will like them. While at the jeweler, she decides to buy herself an ornate Christmas dove as an indulgence. Maisie has had a fascination for them for as long as she can remember. She has a huge collection of Christmas doves in various sizes and colors. Maisie comes back tired, but satisfied with her day's shopping. -Refer to Christmas Shopping Scenario.As Maisie stays alone,she strongly feels the need for kinship and attachment with her family and close friends.According to Maslow's hierarchy of needs,which of the following needs is Maisie most concerned with?

Which of the following types of customer involvement represents a continuing interest in some product or activity?

Disney tries to create a magical experience for guests visiting its resorts.The company knows that positive emotions can become stored as part of the meaning visitors have for Disney.Disney wants its customers to feel happy when they think of Disney resorts.This indicates that Disney is trying to create _____.

Consumers in bad moods tend to make decisions faster and to outspend their good-mood counterparts.

Sara is waiting for the results of a job interview she appeared for.She is anxious to know about the outcome and hopes that she will be selected for the job.This is an example of _____ appraisal.

Deep personal interest that evokes strongly felt feelings associated with some object or activity is known as _____ involvement.

Regulatory focus theory puts forward the notion that consumers orient their behavior either through a hedonic focus or a utilitarian focus.

Julie believes that if she smiles,the whole world would smile with her.Her belief is based on the concept of emotional _____.

Nostalgia is characterized by a yearning for the past motivated by the belief that previous times were somehow more pleasant.

Many people lost their homes and everything they owned during hurricane Katrina.While they realized the need for shelter,they also realized that they didn't have any food or water.These were the needs that required to be addressed immediately.According to Maslow's hierarchy of needs,which needs were these people most concerned about?

Consumer wants are a function of the need driven by homeostasis.