Question 1

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

Accepted Answer

A)  determinant 
B)  recombinant 
C)  fulminant 
D)  discriminant 
E)  examinant 
A)  determinant 
B)  recombinant 
C)  fulminant 
D)  discriminant 
E)  examinant

Question 2

When John bought himself a phone with a camera,he chose the one that could take 12-megapixel pictures over the one that could take 8-megapixel pictures.According to John,the picture resolution of the one he bought was much better than the alternative choice.In buying the camera phone with a better picture resolution,John's judgment is most likely affected by _____.

Accepted Answer

A)  just noticeable difference 
B)  attribute correlation 
C)  brand name associations 
D)  consumer personality 
E)  financial considerations 
A)  just noticeable difference 
B)  attribute correlation 
C)  brand name associations 
D)  consumer personality 
E)  financial considerations

Question 3

A performance characteristic of an object is known as its _____.

Accepted Answer

A)  benefit 
B)  feature 
C)  standard 
D)  quality 
E)  requirement 
A)  benefit 
B)  feature 
C)  standard 
D)  quality 
E)  requirement

Question 4

Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.

Accepted Answer

A)  situational influences 
B)  expert opinions 
C)  online sources 
D)  social influences 
E)  marketing communications 
A)  situational influences 
B)  expert opinions 
C)  online sources 
D)  social influences 
E)  marketing communications

Question 5

Perceived quality refers to the quality of a product that is assessed through industry specification or expert rating.

Accepted Answer

A) True 
 B)False

Question 6

According to product categorization,vehicles can be placed under _____ category.

Accepted Answer

A)  subordinate 
B)  secondary 
C)  inordinate 
D)  superordinate 
E)  primary 
A)  subordinate 
B)  secondary 
C)  inordinate 
D)  superordinate 
E)  primary

Question 7

LAWN SPRINKLER SCENARIO
Mathew recently installed a new water sprinkler for his lawn. He had to purchase a new sprinkler to replace the old, broken one. The new sprinkler came with an automated sensor that controlled the amount of water as well as pressure depending on the humidity and temperature on a given day. This saved Mathew the hassle of putting on a timer. He no longer worried on his way to work over whether he turned the sprinkler on or not. The sprinkler did the needful automatically.
-Refer to Lawn Sprinkler Scenario.Mathew had to purchase a new sprinkler to replace the old,broken one.He chose one with an automated sensor that controlled the amount of water as well as the pressure depending on the humidity and temperature during the day.This way he wouldn't have to set the timer manually.In this scenario,Mathew's purchase is most likely informed by _____.

Accepted Answer

A)  social influences 
B)  online resources 
C)  market communications 
D)  expert opinions 
E)  situational influences 
A)  social influences 
B)  online resources 
C)  market communications 
D)  expert opinions 
E)  situational influences

Question 8

The attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

Accepted Answer

A)  associative 
B)  adaptive 
C)  evaluative 
D)  recombinant 
E)  accumulative 
A)  associative 
B)  adaptive 
C)  evaluative 
D)  recombinant 
E)  accumulative

Question 9

Marketers position a product on the determinant criterion that applies across several different situations.

Accepted Answer

A) True 
 B)False

Question 10

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

Accepted Answer

A) True 
 B)False

Question 11

When considering a new product,consumers rely on the knowledge that they have regarding the relevant product category.

Accepted Answer

A) True 
 B)False

Question 12

List the factors that determine the type of evaluative criteria that consumers use.

Accepted Answer

(1) Situational influences
(2)

Question 13

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:
  
-Refer to Energy Bar Scenario.The consumer is unaware of the taste of the three bars.Taste is an example of a(n)_____ attribute.

Accepted Answer

A)  search 
B)  perceptual 
C)  underlying 
D)  content 
E)  determinant 
A)  search 
B)  perceptual 
C)  underlying 
D)  content 
E)  determinant

Question 14

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Accepted Answer

A) True 
 B)False

Question 15

Melissa wants to buy a new hair dryer.She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important.She wants the model to excel at any one of the three features.She sets a mental cutoff,which is equal to the highest importance rating.According to the disjunctive rule,which of the following models would she select?

Accepted Answer

A)  Model A 
B)  Model B 
C)  Model C 
D)  Model D 
E)  Model E 
A)  Model A 
B)  Model B 
C)  Model C 
D)  Model D 
E)  Model E

Question 16

Name and describe the four types of noncompensatory decision rules.

Accepted Answer

The four major types of noncompensatory

Question 17

Which of the following statements is true about the issues that affect consumer judgments?

Accepted Answer

A)  Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product. 
B)  Brand names have an impact on consumer judgments. 
C)  If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate. 
D)  Consumers who are highly impulsive make the best judgments. 
E)  Brand inertia is often used by consumers as a signal of quality. 
A)  Consumer judgments based on the perceived relationship between attributes of products always lead to negatively biased implications about the product. 
B)  Brand names have an impact on consumer judgments. 
C)  If consumers cannot tell the difference between two options, then their judgments about the products are highly accurate. 
D)  Consumers who are highly impulsive make the best judgments. 
E)  Brand inertia is often used by consumers as a signal of quality.

Question 18

Following the lexicographic rule,the consumer selects the product that he or she believes performs best on the most important feature.

Accepted Answer

A) True 
 B)False

Question 19

ENERGY BAR SCENARIO
Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table:
  
-Refer to Energy Bar Scenario.According to product categorization,energy bars are an example of _____ categories.

Accepted Answer

A)  subordinate 
B)  primary 
C)  ordinate 
D)  tertiary 
E)  secondary 
A)  subordinate 
B)  primary 
C)  ordinate 
D)  tertiary 
E)  secondary

Question 20

Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.

Accepted Answer

A) True 
 B)False

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

A performance characteristic of an object is known as its _____.

Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.

Perceived quality refers to the quality of a product that is assessed through industry specification or expert rating.

According to product categorization,vehicles can be placed under _____ category.

The attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

Marketers position a product on the determinant criterion that applies across several different situations.

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

When considering a new product,consumers rely on the knowledge that they have regarding the relevant product category.

List the factors that determine the type of evaluative criteria that consumers use.

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Name and describe the four types of noncompensatory decision rules.

Which of the following statements is true about the issues that affect consumer judgments?

Following the lexicographic rule,the consumer selects the product that he or she believes performs best on the most important feature.

Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 13: Decision Making II: Alternative Evaluation and Choice

The evaluative criteria that are related to the actual choice that is made are known as _____ criteria

A performance characteristic of an object is known as its _____.

Sam always makes it a point to have his coffee at Tans,a coffee shop that claims to use "authentic Tanzanian peaberry coffee." This is an example of product choice influenced by _____.

Perceived quality refers to the quality of a product that is assessed through industry specification or expert rating.

According to product categorization,vehicles can be placed under _____ category.

The attributes,features,or potential benefits that consumers consider when reviewing possible solutions to a problem are known as _____ criteria.

Marketers position a product on the determinant criterion that applies across several different situations.

New alternatives of a product will be compared to exemplars first and then to other brands that are found in the brand category.

When considering a new product,consumers rely on the knowledge that they have regarding the relevant product category.

List the factors that determine the type of evaluative criteria that consumers use.

Noncompensatory rules are often used in low-involvement situations because these rules allow consumers to simplify their thought processes.

Name and describe the four types of noncompensatory decision rules.

Which of the following statements is true about the issues that affect consumer judgments?

Following the lexicographic rule,the consumer selects the product that he or she believes performs best on the most important feature.

Young and inexperienced consumers rely more heavily on perceptual attributes than do older consumers.

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters