Question 1

A perceived favorable result that is derived from the presence of a particular feature is known as a(n)_____.

Accepted Answer

A)  attribute 
B)  benefit 
C)  criterion 
D)  goal 
E)  function 
A)  attribute 
B)  benefit 
C)  criterion 
D)  goal 
E)  function

Question 2

Certain characteristics of an automobile,such as a navigation system,automatic gear change system,and safety air bags,that are relevant to how it functions or operates,are examples of the automobile's _____.

Accepted Answer

A)  features 
B)  outputs 
C)  criteria 
D)  objectives 
E)  elements 
A)  features 
B)  outputs 
C)  criteria 
D)  objectives 
E)  elements

Question 3

The attitude-toward-the-object model represents a _____ approach.

Accepted Answer

A)  noncompensatory 
B)  superordinate 
C)  conjunctive 
D)  disjunctive 
E)  compensatory 
A)  noncompensatory 
B)  superordinate 
C)  conjunctive 
D)  disjunctive 
E)  compensatory

Question 4

_____ rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

Accepted Answer

A)  Conjunctive 
B)  Disjunctive 
C)  Compensatory 
D)  Lexicographic 
E)  Ordinate 
A)  Conjunctive 
B)  Disjunctive 
C)  Compensatory 
D)  Lexicographic 
E)  Ordinate

Question 5

Melissa wants to buy a new hair dryer.She considers five models and assigns them belief ratings from 1= very poor to 10= very good and importance ratings from 10= most important to 1=least important.She sets a mental cutoff of 5 as a selection criterion for the model.According to the elimination-by-aspects rule,which of the following models would she select?

Accepted Answer

A)  Model D 
B)  Model B 
C)  Model C 
D)  Model A 
E)  Model E 
A)  Model D 
B)  Model B 
C)  Model C 
D)  Model A 
E)  Model E

Question 6

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

Accepted Answer

A)  Marketing communications 
B)  Product knowledge 
C)  Expert opinions 
D)  Social influences 
E)  Online sources 
A)  Marketing communications 
B)  Product knowledge 
C)  Expert opinions 
D)  Social influences 
E)  Online sources

A perceived favorable result that is derived from the presence of a particular feature is known as a(n)_____.

Certain characteristics of an automobile,such as a navigation system,automatic gear change system,and safety air bags,that are relevant to how it functions or operates,are examples of the automobile's _____.

The attitude-toward-the-object model represents a _____ approach.

_____ rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 13: Decision Making II: Alternative Evaluation and Choice

A perceived favorable result that is derived from the presence of a particular feature is known as a(n)_____.

Certain characteristics of an automobile,such as a navigation system,automatic gear change system,and safety air bags,that are relevant to how it functions or operates,are examples of the automobile's _____.

The attitude-toward-the-object model represents a _____ approach.

_____ rules allow consumers to select products that may perform poorly on one attribute by compensating for the poor performance by good performance on another attribute.

When James and his wife were looking for a new house,they acknowledged the fact that they would each consult their parents and then decide on the house to buy.Which of the following factors contribute to their evaluation of alternatives?

What is CB and Why Should I Care?

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Group and Interpersonal Influence

Consumer Culture

Microcultures

Consumers in Situations

Decision Making I: Need Recognition and Search

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters