Exam 13: Decision Making II: Alternative Evaluation and Choice

Which of the following criteria is associated with emotional,symbolic,and subjective attributes or benefits that are associated with an alternative?

When Kylie bought her laptop,she searched for product information at various retail sites on the Internet which helped her decide the attributes she was looking for in a laptop.This is an example of product choice influenced by _____.

With attribute-based evaluation,consumers evaluate products based on the overall feeling that is evoked by the alternative.

Which of the following statements is true of consumers' information processing?

Which of the following is true of the perceptual attributes of a product?

Underlying attributes are visually apparent and easily recognizable.

The taste of a particular brand of pasta is an example of the perceptual attribute of a product.

ENERGY BAR SCENARIO Nutrition labels on products provide considerable information for consumers. For example, a consumer deciding among the many brands of energy bars might compare three offerings: Crayton Bar, Goodie-meal Bar, and Snacky-Bar. The most important attribute for this consumer is protein content, followed by calories, taste, sugar, price and fat content. This consumer would like an energy bar with high-protein content but low in calories, sugar, fat, and price, and also one that tastes good. Information for all the attributes is found on the product nutrition label except for the taste attribute. This information is summarized in the following table: -Refer to Energy Bar Scenario.The consumer also evaluated the three bars along the criterion of product price.Product price is an example of a(n)_____ attribute.

Joseph's Attire,a men's clothing store,has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off on your first item and get 50% off on the second." This type of advertising might result in consumers perceiving that the quality at Joseph's Attire is not very good as they offer such huge discounts.This kind of promotional advertising serves as a _____ to consumers regarding the quality of the product sold in the store.

Mental assessments of the presence of attributes and the benefits associated with those attributes are known as _____.

Which of the following describes the idea that perfectly rational decisions are infeasible at times due to constraints found in information processing?

Better picture quality is a(n)_____ of a high-definition television.

A consumer who disliked the color of a bag,but bought it as it was sturdy,has employed a noncompensatory rule when he/she chose the bag.

The practice of offering essentially identical products with different model numbers or names is known as _____.

The efforts by companies to improve the objective quality of their products are limited by consumer perceptions of quality.

The term branded variants is used to describe the practice of offering essentially identical products with different model numbers or names.

The number of levels and details within each level of consumers' product categories are influenced by their familiarity and expertise with products.

Which of the following product category levels is abstract in nature and represents the highest level of categorization?

When Arthur decided that it was time for him to buy a new washing machine,his primary concern was that the price should not exceed his budget.Keeping this in mind,he evaluated various models across their prices.Arthur was most concerned with the _____ attribute of the washing machine.

Following the compensatory rule,the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.