Exam 14: Sales Promotion

Which of the following is a reasonable objective for consumer-oriented sales promotions?

Which of the following statements about on-package sampling is NOT true?

Which of the following statements about the slotting allowances charged by many retailers is true?

Consumer-oriented sales promotions are part of a promotional ______ strategy.

_____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities.

Which of the following statements describes a major concern marketers have with trade allowances?

Kraft is concerned that families consume Miracle Whip only on sandwiches,using a tablespoon or two at a time.In order to increase consumption and therefore,sales,which of the following sales promotion tools would work best for Kraft?

_____ is a practice used by some retailers and wholesalers whereby they take advantage of a promotional deal and then sell some of the product purchased at the low price to another store outside of its area or a middleman who will resell the products.

In the _________ stage of the product life cycle,promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds.

Five Paradise Island,Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign,is an example of:

Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial?

Sampling would be an appropriate promotional strategy to do each of the following EXCEPT:

Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is:

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

Which of the following statements describes a major concern marketers have with trade allowances?

Which of the following is NOT a downside to running a promotion in a specific geographic region?

Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true?

Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand?

Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life cereal.This is an example of a:

In the ________ stage of the product life cycle,a large amount of the promotion budget may be allocated to sales promotion techniques such as sampling and couponing to induce trial.