Question 1

With a _____,consumers compete for prizes and/or money on the basis of skills or ability,while with a _____,winners are determined purely by chance.

Accepted Answer

A)  sweepstakes; contest 
B)  contest; sweepstakes 
C)  sweepstakes; event sponsorship 
D)  contest; rebate 
A)  sweepstakes; contest 
B)  contest; sweepstakes 
C)  sweepstakes; event sponsorship 
D)  contest; rebate

Question 2

Which of the following statements about rebates is true?

Accepted Answer

A)  Rebates are used only for consumer durables such as automobiles and appliances. 
B)  Most retailers want to be involved with rebate programs. 
C)  Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. 
D)  Rebates are increasing in popularity among both manufacturers and retailers. 
A)  Rebates are used only for consumer durables such as automobiles and appliances. 
B)  Most retailers want to be involved with rebate programs. 
C)  Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. 
D)  Rebates are increasing in popularity among both manufacturers and retailers.

Question 3

Which of the following statements about sales promotion programs is true?

Accepted Answer

A)  Sales promotion programs are targeted only at consumers. 
B)  Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. 
C)  Nearly three quarters of all sales promotion dollars are spent on consumer promotions. 
D)  Sales promotion dollars for most companies are allocated equally between consumers and the trade. 
A)  Sales promotion programs are targeted only at consumers. 
B)  Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it through to their customers. 
C)  Nearly three quarters of all sales promotion dollars are spent on consumer promotions. 
D)  Sales promotion dollars for most companies are allocated equally between consumers and the trade.

Question 4

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Accepted Answer

A)  cooperative advertising 
B)  slotting fee 
C)  sales training programs 
D)  spiffs 
A)  cooperative advertising 
B)  slotting fee 
C)  sales training programs 
D)  spiffs

Question 5

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

Accepted Answer

A)  baby stroller 
B)  beer 
C)  cereal 
D)  car 
A)  baby stroller 
B)  beer 
C)  cereal 
D)  car

Question 6

A(n)_____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Accepted Answer

A)  coupon 
B)  off-price deal 
C)  premium 
D)  rebate 
A)  coupon 
B)  off-price deal 
C)  premium 
D)  rebate

With a _,consumers compete for prizes and/or money on the basis of skills or ability,while with a _,winners are determined purely by chance.

Which of the following statements about rebates is true?

Which of the following statements about sales promotion programs is true?

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

A(n)_____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

Exam 14: Sales Promotion

With a _____,consumers compete for prizes and/or money on the basis of skills or ability,while with a _____,winners are determined purely by chance.

Which of the following statements about rebates is true?

Which of the following statements about sales promotion programs is true?

Nordica provides sales personnel in ski shops with training classes,detailed manuals,and other tools to help them better understand how to sell the company's ski boots.This is an example of:

Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands.

A(n)_____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra to purchase.

Integrated Marketing Communications

Organizing for IMC: Role of Agencies

Consumer Behaviour and Target Audience Decisions

Communication Response Models

Objectives for the IMC Plan

Brand Positioning Strategy Decisions

Creative Strategy Decisions

Creative Tactics Decisions

Measuring the Effectiveness of the Promotional Message

Media Planning and Budgeting for IMC

Broadcast Media

Print Media

Out-Of-Home and Support Media

Public Relations

Direct Marketing

Internet Media

Regulatory, Ethical, Social, and Economic Issues for Imc

Filters

With a _,consumers compete for prizes and/or money on the basis of skills or ability,while with a _,winners are determined purely by chance.