Exam 14: Sales Promotion

A(n)_______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products.

Which of the following is NOT a problem associated with the use of contests and sweepstakes?

Which of the following is NOT an example of a point-of-purchase display?

The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is:

Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands?

When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition.

All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT:

Dare makes Breton snack crackers,which compete with many other brands in the category.In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping,which of the following sales promotion tools would work best for Dare?

One problem resulting from the overuse of sales promotion is a decrease in:

Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging.They distributed 1,000,000 promotional packages,at a cost of $20,000 for design and production.They predict that the redemption rate will be 5%.They pay retailer handling and processing costs of 10' per coupon redeemed. What is the cost per coupon redeemed to Uncle Ben's?

Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion?

How has the view of sales promotions changed during the past decades?

Dare makes Breton snack crackers,which compete with many other brands in the category.In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers,which of the following sales promotion tools would work best for Dare?

When a brand moves to the _________ stage of the product life cycle,advertising is primarily a reminder to keep consumers aware of the brand.Consumer sales promotions such as coupons,price-offs,premiums,and bonus packs may be needed periodically to maintain consumer loyalty,attract new users,and protect against competition. A. growth stage B. maturity stage C. decline stage D. early decline stage

Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage.This is an example of:

The "Intel Inside" logo which appears on many computers is an example of:

______ generate(s)much higher trial rates than advertising and other sales promotion techniques.

An effective premium is one that:

Crashed Ice is an event featuring a new sport,downhill ice-cross,which was established by:

An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators.This payment is known as: