Question 1

The challenges of matching supply and demand often occur when a marketing plan calls for:

Accepted Answer

A)  an international roll out instead of a regional roll out. 
B)  quick expansion into many different types of channels. 
C)  simultaneously expanding into many different market areas rather than expanding into one market after another. 
D)  Any of these would increase the challenge of matching supply and demand. 
E)  None of these. 
A)  an international roll out instead of a regional roll out. 
B)  quick expansion into many different types of channels. 
C)  simultaneously expanding into many different market areas rather than expanding into one market after another. 
D)  Any of these would increase the challenge of matching supply and demand. 
E)  None of these.

Question 2

The department within a company that is typically concerned with providing money to invest in marketing plans and meet ongoing expenses is the:

Accepted Answer

A)  Marketing department. 
B)  Production department. 
C)  Finance department. 
D)  Accounting department. 
E)  Human resources department. 
A)  Marketing department. 
B)  Production department. 
C)  Finance department. 
D)  Accounting department. 
E)  Human resources department.

Question 3

Internal sources for capital include loans,stocks,and bonds.

Accepted Answer

A) True 
 B)False

Question 4

In determining cash flow,managers often look at a company's

Accepted Answer

A)  net profit figure shown on the firm's operating statement. 
B)  earnings before subtracting out noncash expenses. 
C)  earnings after subtracting noncash expenses. 
D)  revenue after subtracting depreciation of facilities. 
E)  historical net profit numbers. 
A)  net profit figure shown on the firm's operating statement. 
B)  earnings before subtracting out noncash expenses. 
C)  earnings after subtracting noncash expenses. 
D)  revenue after subtracting depreciation of facilities. 
E)  historical net profit numbers.

Question 5

Coordinating the linkages between different functional areas is likely to be more difficult and critical when a strategy involves development of a totally new product idea rather than a minor change to an existing plan.

Accepted Answer

A) True 
 B)False

Question 6

A marketing plan for a new strategy needs to take into consideration the time-and effort-that will be required to get people up to speed on the new jobs they will be expected to do.

Accepted Answer

A) True 
 B)False

Question 7

When Frito-Lay introduced Tostitos Gold,demand quickly outstripped supply resulting in lost sales and wasted promotion spending.

Accepted Answer

A) True 
 B)False

Question 8

A cash flow statement is a financial report that forecasts how much cash will be available after paying expenses.

Accepted Answer

A) True 
 B)False

Question 9

According to the text,one of the main reasons that IKEA has been able to grow rapidly without greater capital investments is that

Accepted Answer

A)  it operates in tax havens. 
B)  most of its production is outsourced to other firms. 
C)  it is a privately held company. 
D)  it has relied more on local production. 
E)  it sells at the lowest cost price in the market. 
A)  it operates in tax havens. 
B)  most of its production is outsourced to other firms. 
C)  it is a privately held company. 
D)  it has relied more on local production. 
E)  it sells at the lowest cost price in the market.

Question 10

A good marketing manager knows that:

Accepted Answer

A)  the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts. 
B)  functional accounts usually are needed for determining the profitability of customers. 
C)  functional accounts usually are needed for determining the profitability of products. 
D)  All of these are true. 
E)  Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true. 
A)  the costs allocated to functional accounts during a marketing cost analysis should equal-in total-those in the natural accounts. 
B)  functional accounts usually are needed for determining the profitability of customers. 
C)  functional accounts usually are needed for determining the profitability of products. 
D)  All of these are true. 
E)  Only functional accounts usually are needed for determining the profitability of customers; and functional accounts usually are needed for determining the profitability of products; are true.

Question 11

Training is especially important during rapid growth of a company because it takes time to hire people and get them up to speed.

Accepted Answer

A) True 
 B)False

Question 12

Working capital might come from:

Accepted Answer

A)  sale of bonds 
B)  a previous period's profits 
C)  loans 
D)  sale of stocks 
E)  any of these 
A)  sale of bonds 
B)  a previous period's profits 
C)  loans 
D)  sale of stocks 
E)  any of these

Question 13

The first step in marketing cost analysis is to reclassify all of the costs in functional accounts into natural accounts.

Accepted Answer

A) True 
 B)False

Question 14

Funded marketing plans have no budget constraints.

Accepted Answer

A) True 
 B)False

Question 15

_____ refers to the money invested in a firm.

Accepted Answer

A)  Dividend 
B)  Debt 
C)  Cash flow 
D)  Capital 
E)  Overhead 
A)  Dividend 
B)  Debt 
C)  Cash flow 
D)  Capital 
E)  Overhead

Question 16

A virtual corporation:

Accepted Answer

A)  has strong capital, but it can only survive if it develops a close relationship (i.e., a partnership) with another firm that has developed a good marketing plan. 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  handles all of its sales using the Internet. 
D)  All of these. 
E)  None of these. 
A)  has strong capital, but it can only survive if it develops a close relationship (i.e., a partnership) with another firm that has developed a good marketing plan. 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  handles all of its sales using the Internet. 
D)  All of these. 
E)  None of these.

Question 17

A marketing manager usually has responsibility for finding and allocating a firm's capital.

Accepted Answer

A) True 
 B)False

Question 18

With the mass customization approach,a firm

Accepted Answer

A)  tailors the principles of mass production to meet the unique needs of individual customers in its target market. 
B)  tries to justify high prices by customizing its offering for everyone in a mass market. 
C)  gives up segmenting to go after the mass market. 
D)  All of these. 
E)  None of these. 
A)  tailors the principles of mass production to meet the unique needs of individual customers in its target market. 
B)  tries to justify high prices by customizing its offering for everyone in a mass market. 
C)  gives up segmenting to go after the mass market. 
D)  All of these. 
E)  None of these.

Question 19

The mass-customization approach is not useful if a firm wants to focus on a particular market segment.

Accepted Answer

A) True 
 B)False

Question 20

Turning a strategy into a profitable business usually requires money,people,and other resources,such as production capacity,as well as a marketing plan.

Accepted Answer

A) True 
 B)False

Exam 4: Managing Marketings Link With Other Functional Areas

The challenges of matching supply and demand often occur when a marketing plan calls for:

The department within a company that is typically concerned with providing money to invest in marketing plans and meet ongoing expenses is the:

Internal sources for capital include loans,stocks,and bonds.

In determining cash flow,managers often look at a company's

Coordinating the linkages between different functional areas is likely to be more difficult and critical when a strategy involves development of a totally new product idea rather than a minor change to an existing plan.

A marketing plan for a new strategy needs to take into consideration the time-and effort-that will be required to get people up to speed on the new jobs they will be expected to do.

When Frito-Lay introduced Tostitos Gold,demand quickly outstripped supply resulting in lost sales and wasted promotion spending.

A cash flow statement is a financial report that forecasts how much cash will be available after paying expenses.

According to the text,one of the main reasons that IKEA has been able to grow rapidly without greater capital investments is that

A good marketing manager knows that:

Training is especially important during rapid growth of a company because it takes time to hire people and get them up to speed.

Working capital might come from:

The first step in marketing cost analysis is to reclassify all of the costs in functional accounts into natural accounts.

Funded marketing plans have no budget constraints.

_____ refers to the money invested in a firm.

A virtual corporation:

A marketing manager usually has responsibility for finding and allocating a firm's capital.

With the mass customization approach,a firm

The mass-customization approach is not useful if a firm wants to focus on a particular market segment.

Turning a strategy into a profitable business usually requires money,people,and other resources,such as production capacity,as well as a marketing plan.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters