Exam 4: Managing Marketings Link With Other Functional Areas

Marketing managers should insist that IT systems used be robust from a security standpoint.Which of the following is likely to be a reason for this requirement?

If a marketing plan requires that the firm obtain additional capital,a manager should remember that:

It is the responsibility of the chief executive-not the marketing manager-to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing,production,finance and other areas.

Working capital may be used to pay for:

Nikeid.com,where customers can design a shoe to their own preferences,is a good example of mass customization.

Each month the sales staff of Capital Plumbing Supplies,Inc.,makes an average of 125 sales calls on prospective customers at a cost of about $3,500 (salary plus expenses).What is the average cost of a sales call (to the nearest dollar amount)?

When a firm uses debt financing,the organization providing financing receives an ownership share in the company.

Human resource issues include:

Selling stock is a common way to raise money for capital and involves selling shares in the ownership of the company.

Cross-functional links rarely affect strategy planning.

Marketing cost analysis usually requires a new way of classifying accounting data.

Examples of functional accounts include taxes,supplies,and wages.

_____ involves borrowing money based on a promise to repay the loan.

Which of the following observations concerning debt financing is NOT TRUE?

If a firm has excess production capacity,it

_____ looks at when money will be available.

In which of the following situations is the cross-functional challenge likely to be the greatest?

"Working capital" is the money needed to pay for short term expenses--such as employee salaries,advertising,and marketing research--as they occur.

All large organizations have secure information technology security systems that prevent them from being hacked.

Which of the following is the reason why an internally financed company selling its products at a lower price can earn more profit than a competitor who is operating on borrowed money?