Question 1

Which of the following would NOT be paid for using working capital?

Accepted Answer

A)  Employee salaries 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Purchase of new facilities 
E)  Advertising expense 
A)  Employee salaries 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Purchase of new facilities 
E)  Advertising expense

Question 2

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

Accepted Answer

A) True 
 B)False

Question 3

As marketing managers do more promotion and selling over the Internet,it is critical that information technology systems be robust from a security standpoint.

Accepted Answer

A) True 
 B)False

Question 4

It's often hard for a marketing manager to be familiar with all of the costs associated with a product (or customer)without help from the firm's accountants.

Accepted Answer

A) True 
 B)False

Question 5

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

Accepted Answer

A)  Personal selling 
B)  Mass customization 
C)  Traditional manufacturing 
D)  Standardization 
E)  Outsourcing 
A)  Personal selling 
B)  Mass customization 
C)  Traditional manufacturing 
D)  Standardization 
E)  Outsourcing

Question 6

Natural accounts show the purpose for which expenditures are made.

Accepted Answer

A) True 
 B)False

Question 7

Cost advantages that are gained from economies of scale in production may later be lost to inventory carrying costs.

Accepted Answer

A) True 
 B)False

Question 8

Regarding capital:

Accepted Answer

A)  Few firms have a separate financial manager who works with top management on major financial decisions. 
B)  In most firms, different possible opportunities compete for capital. 
C)  The marketing manager should leave all decisions about a marketing plan's budget to the firm's financial manager. 
D)  Marketing managers do not consider financial measures as screening criteria when evaluating opportunities. 
E)  None of these. 
A)  Few firms have a separate financial manager who works with top management on major financial decisions. 
B)  In most firms, different possible opportunities compete for capital. 
C)  The marketing manager should leave all decisions about a marketing plan's budget to the firm's financial manager. 
D)  Marketing managers do not consider financial measures as screening criteria when evaluating opportunities. 
E)  None of these.

Question 9

The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.

Accepted Answer

A) True 
 B)False

Question 10

In marketing cost analysis,all of the following are considered natural accounts EXCEPT:

Accepted Answer

A)  salaries. 
B)  raw materials. 
C)  wages. 
D)  office supplies. 
E)  packing and shipping. 
A)  salaries. 
B)  raw materials. 
C)  wages. 
D)  office supplies. 
E)  packing and shipping.

Question 11

Forecasting the amount of cash that will be available after paying expenses is straightforward because it's always equal to the firm's "bottom line"-the net profit figure shown on the operating statement.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements about the behavior of investors is True?

Accepted Answer

A)  A company with a good strategy will attract investors in spite of any other conditions in the economic environment. 
B)  Investors may have expectations for short-term profits, long-term profitability, or both when considering companies in which they might invest. 
C)  Investors are not usually interested in detailed information about a firm's plans before they invest. 
D)  Financial performance estimates that are provided to investors have no relationship to estimates of demand, revenue, and expenses from the marketing manager. 
E)  None of these. 
A)  A company with a good strategy will attract investors in spite of any other conditions in the economic environment. 
B)  Investors may have expectations for short-term profits, long-term profitability, or both when considering companies in which they might invest. 
C)  Investors are not usually interested in detailed information about a firm's plans before they invest. 
D)  Financial performance estimates that are provided to investors have no relationship to estimates of demand, revenue, and expenses from the marketing manager. 
E)  None of these.

Question 13

Many of the people affected by a new strategy may not be under the control of the marketing manager.

Accepted Answer

A) True 
 B)False

Question 14

Coordinating the linkages between marketing and other functional areas is likely to be easier when a strategy involves developing a totally new product idea rather than just modifying an existing plan and established ways of doing things.

Accepted Answer

A) True 
 B)False

Question 15

It is the chief executive's job to communicate with others in the organization and explain the new marketing strategy,what needs to happen,and why.

Accepted Answer

A) True 
 B)False

Question 16

In serving individuals within target segments,_____ tries to get a competitive advantage by finding a low-cost way to give each customer more or better choices.

Accepted Answer

A)  mass marketing 
B)  standardization 
C)  traditional manufacturing 
D)  outsourcing 
E)  mass customization 
A)  mass marketing 
B)  standardization 
C)  traditional manufacturing 
D)  outsourcing 
E)  mass customization

Question 17

Which of the following expenses involves the working capital a company needs for operation?

Accepted Answer

A)  The money required to purchase land in order to set up a plant 
B)  The money required to purchase equipment necessary to begin operations 
C)  The money required to pay the salary of employees 
D)  The money required to acquire a competing firm 
E)  The money required to set up the power grid for a new manufacturing plant 
A)  The money required to purchase land in order to set up a plant 
B)  The money required to purchase equipment necessary to begin operations 
C)  The money required to pay the salary of employees 
D)  The money required to acquire a competing firm 
E)  The money required to set up the power grid for a new manufacturing plant

Which of the following would NOT be paid for using working capital?

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

As marketing managers do more promotion and selling over the Internet,it is critical that information technology systems be robust from a security standpoint.

It's often hard for a marketing manager to be familiar with all of the costs associated with a product (or customer)without help from the firm's accountants.

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

Natural accounts show the purpose for which expenditures are made.

Cost advantages that are gained from economies of scale in production may later be lost to inventory carrying costs.

Regarding capital:

The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.

In marketing cost analysis,all of the following are considered natural accounts EXCEPT:

Forecasting the amount of cash that will be available after paying expenses is straightforward because it's always equal to the firm's "bottom line"-the net profit figure shown on the operating statement.

Which of the following statements about the behavior of investors is True?

Many of the people affected by a new strategy may not be under the control of the marketing manager.

Coordinating the linkages between marketing and other functional areas is likely to be easier when a strategy involves developing a totally new product idea rather than just modifying an existing plan and established ways of doing things.

It is the chief executive's job to communicate with others in the organization and explain the new marketing strategy,what needs to happen,and why.

In serving individuals within target segments,_____ tries to get a competitive advantage by finding a low-cost way to give each customer more or better choices.

Which of the following expenses involves the working capital a company needs for operation?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 4: Managing Marketings Link With Other Functional Areas

Which of the following would NOT be paid for using working capital?

Concerns about production capacity apply to physical goods but they are not relevant when the product is a service.

As marketing managers do more promotion and selling over the Internet,it is critical that information technology systems be robust from a security standpoint.

It's often hard for a marketing manager to be familiar with all of the costs associated with a product (or customer)without help from the firm's accountants.

____ involves tailoring the principles of mass production to meet the unique needs of individual customers.

Natural accounts show the purpose for which expenditures are made.

Cost advantages that are gained from economies of scale in production may later be lost to inventory carrying costs.

Regarding capital:

The marketing manager needs to work with the human resources manager-or with other managers-who will participate in preparing the firm's personnel for changes required by a new marketing strategy.

In marketing cost analysis,all of the following are considered natural accounts EXCEPT:

Forecasting the amount of cash that will be available after paying expenses is straightforward because it's always equal to the firm's "bottom line"-the net profit figure shown on the operating statement.

Which of the following statements about the behavior of investors is True?

Many of the people affected by a new strategy may not be under the control of the marketing manager.

Coordinating the linkages between marketing and other functional areas is likely to be easier when a strategy involves developing a totally new product idea rather than just modifying an existing plan and established ways of doing things.

It is the chief executive's job to communicate with others in the organization and explain the new marketing strategy,what needs to happen,and why.

In serving individuals within target segments,_____ tries to get a competitive advantage by finding a low-cost way to give each customer more or better choices.

Which of the following expenses involves the working capital a company needs for operation?

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters