Exam 4: Managing Marketings Link With Other Functional Areas

When evaluating possible strategies,a marketing manager shouldn't have to worry about screening based on financial criteria because the finance area's main job is to get the capital needed to implement the firm's marketing plan.

Which of the following statements is FALSE in regard to borrowing money?

Which of the following best explains the function of a CRM database?

Which of the following observations is true?

A firm's working capital may come from either internal sources-such as company bonds-or external sources-such as money paid by customers.

It is the marketing manager's job to communicate with others in the organization and explain the new strategy,what needs to happen,and why.

With the mass-customization approach,a firm tries to find a low-cost way to give individual customers more or better choices.

Marketing cost analysis usually requires a new way of classifying accounting data based on functional accounts rather than the natural accounts typically used for financial analysis.

Managed Care Concepts facilitates the processing of medical claims for organizations,such as government agencies,whose employees are injured while performing their jobs.The company does not actually process the claims.Instead,it coordinates the work of customer service personnel,nurses,physicians,case managers,and pharmacists who work for other companies and have some role to play in the processing of an injured worker's claim.Managed Care Concepts relieves its clients of the burden of processing their own injured worker claims and can usually save the organizations a significant amount of money.Managed Care Concepts operates like a:

Which of the following is commonly used to integrate internal and external information management across an entire organization?

A firm may raise money by selling shares of ownership in the company called:

Marketing strategies and plans that the marketing manager recommends are more likely to be accepted-and then successfully implemented-if the links between marketing and other functional areas have been carefully considered from the outset.

A virtual corporation is one that achieves great flexibility in production by using computer-controlled manufacturing equipment.

A _____ is a financial report that forecasts how much cash will be available after paying expenses.

A firm's _____ is usually responsible for finding and allocating capital.

The value of a firm's stock is more likely to increase when its profits are growing.

Capital requirements are likely to be less when intermediaries take on much of the responsibility for promotion in the channel.

Production flexibility allows a firm to provide business customers with the just-in-time delivery service or rapid-response replenishment of inventories that they expect.

While excess capacity can be costly,it can be a part of a sensible plan for preventing lost sales if demand suddenly picks up.

The first step in marketing cost analysis is to reclassify all the dollar cost entries in the natural accounts into functional cost accounts.