Question 1

A new marketing strategy often upsets established ways of doing things in the organization.

Accepted Answer

A) True 
 B)False

Question 2

Human resource issues can be especially important when there is a need to implement a new marketing plan that involves major changes in the organization.

Accepted Answer

A) True 
 B)False

Question 3

Accounts such as rent,salaries,taxes and auto expenses are called ______________ accounts.

Accepted Answer

A)  functional 
B)  general business 
C)  cost analysis 
D)  distribution 
E)  natural 
A)  functional 
B)  general business 
C)  cost analysis 
D)  distribution 
E)  natural

Question 4

There are a number of different possible sources of capital,but:

Accepted Answer

A)  the sale of stock or bonds is considered to be an internal source of capital. 
B)  debt financing is now illegal in the U.S. 
C)  they are all likely to have the same effect when it comes to the time horizon within which a marketing manager's plan is expected to be profitable. 
D)  a firm that is not yet profitable is likely to need to use external sources. 
E)  a firm isn't likely to be able to sell stock unless its marketing plan is a sure thing. 
A)  the sale of stock or bonds is considered to be an internal source of capital. 
B)  debt financing is now illegal in the U.S. 
C)  they are all likely to have the same effect when it comes to the time horizon within which a marketing manager's plan is expected to be profitable. 
D)  a firm that is not yet profitable is likely to need to use external sources. 
E)  a firm isn't likely to be able to sell stock unless its marketing plan is a sure thing.

Question 5

A company with a successful marketing strategy has its own external source of funds-profits.

Accepted Answer

A) True 
 B)False

Question 6

Working capital:

Accepted Answer

A)  Pays for long-term investments in fixed assets. 
B)  May be used to pay for new production facilities. 
C)  Pays for short-term expenses. 
D)  Is not needed on an ongoing basis. 
E)  None of these. 
A)  Pays for long-term investments in fixed assets. 
B)  May be used to pay for new production facilities. 
C)  Pays for short-term expenses. 
D)  Is not needed on an ongoing basis. 
E)  None of these.

Question 7

Virtual corporations

Accepted Answer

A)  may not make anything at all. 
B)  look for capable suppliers to produce the actual products. 
C)  act primarily as coordinators. 
D)  try to come up with good marketing plans. 
E)  All of these. 
A)  may not make anything at all. 
B)  look for capable suppliers to produce the actual products. 
C)  act primarily as coordinators. 
D)  try to come up with good marketing plans. 
E)  All of these.

Question 8

Working capital may be used to pay for:

Accepted Answer

A)  advertising 
B)  storing 
C)  employee salaries 
D)  what a firm owes suppliers 
E)  All of these. 
A)  advertising 
B)  storing 
C)  employee salaries 
D)  what a firm owes suppliers 
E)  All of these.

Question 9

A virtual corporation is likely to look for a capable supplier to produce a product that meets the specs laid out in the firm's marketing plan.

Accepted Answer

A) True 
 B)False

Question 10

Marketing managers should plan time for strategy changes and not put undue pressure on the people in their organization to perform heroic efforts.

Accepted Answer

A) True 
 B)False

Question 11

There's more risk for financial investors when the potential profits from a marketing plan are off in the future rather than immediate.

Accepted Answer

A) True 
 B)False

Question 12

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

Accepted Answer

A) True 
 B)False

Question 13

The titles of functional cost accounts show the purpose for which expenditures are made.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements is true regarding excess capacity?

Accepted Answer

A)  Firms usually have excess capacity when the demand for the product is very high. 
B)  Excess capacity exists because the product is extremely useful and cheap but has no competitors. 
C)  If the demand of a product falls, excess capacity declines. 
D)  If the demand for a firm's product is stable, then excess capacity is likely to increase. 
E)  Excess capacity can be a safety net if demand suddenly picks up. 
A)  Firms usually have excess capacity when the demand for the product is very high. 
B)  Excess capacity exists because the product is extremely useful and cheap but has no competitors. 
C)  If the demand of a product falls, excess capacity declines. 
D)  If the demand for a firm's product is stable, then excess capacity is likely to increase. 
E)  Excess capacity can be a safety net if demand suddenly picks up.

Question 15

When finances are tight,it's sensible to look for strategy alternatives that get a better return on money that is already invested.

Accepted Answer

A) True 
 B)False

Question 16

A virtual corporation:

Accepted Answer

A)  does all of its production "in house". 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  acts primarily as a producer. 
D)  needs to have a good marketing plan. 
E)  looks for capable suppliers who can meet the specs it lays out and needs to have a good marketing plan only. 
A)  does all of its production "in house". 
B)  looks for capable suppliers who can meet the specs it lays out. 
C)  acts primarily as a producer. 
D)  needs to have a good marketing plan. 
E)  looks for capable suppliers who can meet the specs it lays out and needs to have a good marketing plan only.

Question 17

Excess capacity can be a safety net if demand suddenly picks up.

Accepted Answer

A) True 
 B)False

Question 18

Problems of matching supply and demand often occur when a marketing plan calls for quick expansion into many different types of channels.

Accepted Answer

A) True 
 B)False

Question 19

If a company borrows money via debt financing,the people or institutions that loan the money get an ownership share in the company.

Accepted Answer

A) True 
 B)False

Question 20

Starbucks ran a full-page ad in THE WALL STREET JOURNAL proclaiming that its baristas can make more than 87,000 possible combinations of an espresso coffee drink.This is an example of:

Accepted Answer

A)  Combined target market approach. 
B)  Mass customization. 
C)  Task transfer. 
D)  Diversification strategy. 
E)  Single target market approach. 
A)  Combined target market approach. 
B)  Mass customization. 
C)  Task transfer. 
D)  Diversification strategy. 
E)  Single target market approach.

Exam 4: Managing Marketings Link With Other Functional Areas

A new marketing strategy often upsets established ways of doing things in the organization.

Human resource issues can be especially important when there is a need to implement a new marketing plan that involves major changes in the organization.

Accounts such as rent,salaries,taxes and auto expenses are called ______________ accounts.

There are a number of different possible sources of capital,but:

A company with a successful marketing strategy has its own external source of funds-profits.

Working capital:

Virtual corporations

Working capital may be used to pay for:

A virtual corporation is likely to look for a capable supplier to produce a product that meets the specs laid out in the firm's marketing plan.

Marketing managers should plan time for strategy changes and not put undue pressure on the people in their organization to perform heroic efforts.

There's more risk for financial investors when the potential profits from a marketing plan are off in the future rather than immediate.

Problems of matching supply and demand for a new product often occur when a marketing plan calls for quick expansion into many different types of channels at the same time.

The titles of functional cost accounts show the purpose for which expenditures are made.

Which of the following statements is true regarding excess capacity?

When finances are tight,it's sensible to look for strategy alternatives that get a better return on money that is already invested.

A virtual corporation:

Excess capacity can be a safety net if demand suddenly picks up.

Problems of matching supply and demand often occur when a marketing plan calls for quick expansion into many different types of channels.

If a company borrows money via debt financing,the people or institutions that loan the money get an ownership share in the company.

Starbucks ran a full-page ad in THE WALL STREET JOURNAL proclaiming that its baristas can make more than 87,000 possible combinations of an espresso coffee drink.This is an example of:

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters