Question 1

Capital sources include:

Accepted Answer

A)  bonds 
B)  profits 
C)  loans 
D)  stocks 
E)  All of these. 
A)  bonds 
B)  profits 
C)  loans 
D)  stocks 
E)  All of these.

Question 2

A major purpose of marketing cost analysis is to:

Accepted Answer

A)  determine which costs are fixed and which are variable. 
B)  avoid the pitfalls of the full-cost approach to allocating costs. 
C)  divide costs into natural accounts. 
D)  show the marketing manager where costs occur in relation to serving particular customers. 
E)  avoid the pitfalls of the contribution-margin approach to allocating costs. 
A)  determine which costs are fixed and which are variable. 
B)  avoid the pitfalls of the full-cost approach to allocating costs. 
C)  divide costs into natural accounts. 
D)  show the marketing manager where costs occur in relation to serving particular customers. 
E)  avoid the pitfalls of the contribution-margin approach to allocating costs.

Question 3

Which of the following typically would NOT be paid for using working capital?

Accepted Answer

A)  Purchase of new facilities 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Employee salaries 
E)  Marketing research costs 
A)  Purchase of new facilities 
B)  What it costs to store inventory 
C)  What a firm owes suppliers 
D)  Employee salaries 
E)  Marketing research costs

Question 4

If demand is irregular,a firm's production flexibility is likely to influence the severity of stock-out problems in the channel of distribution.

Accepted Answer

A) True 
 B)False

Question 5

A strategy that's expected to "pay its own way" must be based on a plan that generates the working capital needed to implement the plan.

Accepted Answer

A) True 
 B)False

Question 6

Accounting statements that are prepared for tax purposes and for outside investors often aren't helpful for managers who need to make decisions about marketing strategy.

Accepted Answer

A) True 
 B)False

Question 7

A marketing plan is more likely to be funded if the marketing manager has included financial measures as quantitative criteria when screening possible opportunities.

Accepted Answer

A) True 
 B)False

Question 8

Generating capital by means of debt financing:

Accepted Answer

A)  Involves borrowing money, either from a bank loan or from the use of corporate bonds. 
B)  Means that the firm borrowing the money will have to pay interest charges. 
C)  May be worth it if the borrowed money is used to implement a marketing plan that earns a return greater than the cost of borrowing the money. 
D)  Means that the firm will have to put up some of its assets as a loan guarantee. 
E)  All of these. 
A)  Involves borrowing money, either from a bank loan or from the use of corporate bonds. 
B)  Means that the firm borrowing the money will have to pay interest charges. 
C)  May be worth it if the borrowed money is used to implement a marketing plan that earns a return greater than the cost of borrowing the money. 
D)  Means that the firm will have to put up some of its assets as a loan guarantee. 
E)  All of these.

Question 9

Capital is the financial term for the amount of money invested in a firm.

Accepted Answer

A) True 
 B)False

Question 10

Mykleenextissue.com,where customers can personalize a box design with their own color photos,is a good example of mass customization.

Accepted Answer

A) True 
 B)False

Question 11

An electronic goods manufacturer launched a promotional campaign which involved a flat twenty percent discount on all purchases made on the manufacturer's website.This campaign became very popular.However,the large number of simultaneous purchases on the website caused it to crash.Which of the following statements can definitely be concluded from this information?

Accepted Answer

A)  The company's website was not secure, which made hacking easy. 
B)  The online sales resulting from this promotional campaign generated more revenue than its retail outlets during the same period. 
C)  Promotional campaigns involving a discount generally result in a loss rather than an increase in profit. 
D)  The company's website did not have the capacity to handle such a high load. 
E)  Sales at the manufacturer's retail stores were at an all-time low prior to the promotional campaign. 
A)  The company's website was not secure, which made hacking easy. 
B)  The online sales resulting from this promotional campaign generated more revenue than its retail outlets during the same period. 
C)  Promotional campaigns involving a discount generally result in a loss rather than an increase in profit. 
D)  The company's website did not have the capacity to handle such a high load. 
E)  Sales at the manufacturer's retail stores were at an all-time low prior to the promotional campaign.

Question 12

A virtual corporation may enjoy flexibility in operations,but often at higher cost or with less control of quality and schedules.

Accepted Answer

A) True 
 B)False

Question 13

Excess capacity may exist because there is _____ demand for what a firm can produce or there's _____ competition.

Accepted Answer

A)  high; too much 
B)  little; too little 
C)  high; no 
D)  little; too much 
E)  no; too little 
A)  high; too much 
B)  little; too little 
C)  high; no 
D)  little; too much 
E)  no; too little

Question 14

Which of the following aspects of production capacity should be considered in marketing planning?

Accepted Answer

A)  A firm can produce only limited quantities of its current product without a major investment in new facilities. 
B)  Other firms are available to handle production on a contract or supplier basis. 
C)  A firm's production capacity allows it to produce some products quickly but not others. 
D)  A firm has more production capacity than it can use. 
E)  All of these. 
A)  A firm can produce only limited quantities of its current product without a major investment in new facilities. 
B)  Other firms are available to handle production on a contract or supplier basis. 
C)  A firm's production capacity allows it to produce some products quickly but not others. 
D)  A firm has more production capacity than it can use. 
E)  All of these.

Question 15

Any increase in profit contribution that a strategy generates,without increasing capital invested,

Accepted Answer

A)  is an impossible task. 
B)  increases the firm's return on investment. 
C)  reduces shareholder value. 
D)  increases the debt to equity ratio. 
E)  increases the risk associated with that strategy. 
A)  is an impossible task. 
B)  increases the firm's return on investment. 
C)  reduces shareholder value. 
D)  increases the debt to equity ratio. 
E)  increases the risk associated with that strategy.

Question 16

Regarding the use of funds generated within the firm:

Accepted Answer

A)  Reinvesting cash generated from operations is usually more expensive than borrowing money. 
B)  A company with a product that has significant growth potential should invest the earnings from that product to salvage declining products. 
C)  Indirect distribution usually requires more investment capital for a producer than does direct distribution. 
D)  When finances are tight, companies should look for strategy alternatives that help get a better return on money already invested. 
E)  All of these. 
A)  Reinvesting cash generated from operations is usually more expensive than borrowing money. 
B)  A company with a product that has significant growth potential should invest the earnings from that product to salvage declining products. 
C)  Indirect distribution usually requires more investment capital for a producer than does direct distribution. 
D)  When finances are tight, companies should look for strategy alternatives that help get a better return on money already invested. 
E)  All of these.

Question 17

Regarding human resources,a good marketing manager knows that:

Accepted Answer

A)  All the people affected by a new marketing strategy are under the marketing manager's direct control. 
B)  It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why. 
C)  Sometimes training must be sacrificed in order to meet objectives for rapid growth. 
D)  There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer. 
E)  All of these are true. 
A)  All the people affected by a new marketing strategy are under the marketing manager's direct control. 
B)  It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why. 
C)  Sometimes training must be sacrificed in order to meet objectives for rapid growth. 
D)  There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer. 
E)  All of these are true.

Question 18

"Working capital" is the money needed to pay for investments in facilities,equipment and other "fixed assets" needed to do the firm's basic work.

Accepted Answer

A) True 
 B)False

Question 19

Most small organizations have a separate information technology management group.

Accepted Answer

A) True 
 B)False

Question 20

A firm needs _____ to pay for short-term expenses such as employee salaries,advertising,marketing research,inventory storing costs,and what the firm owes suppliers.

Accepted Answer

A)  debt financing 
B)  current asset 
C)  prepaid expense 
D)  working capital 
E)  overhead 
A)  debt financing 
B)  current asset 
C)  prepaid expense 
D)  working capital 
E)  overhead

Capital sources include:

A major purpose of marketing cost analysis is to:

Which of the following typically would NOT be paid for using working capital?

If demand is irregular,a firm's production flexibility is likely to influence the severity of stock-out problems in the channel of distribution.

A strategy that's expected to "pay its own way" must be based on a plan that generates the working capital needed to implement the plan.

Accounting statements that are prepared for tax purposes and for outside investors often aren't helpful for managers who need to make decisions about marketing strategy.

A marketing plan is more likely to be funded if the marketing manager has included financial measures as quantitative criteria when screening possible opportunities.

Generating capital by means of debt financing:

Capital is the financial term for the amount of money invested in a firm.

Mykleenextissue.com,where customers can personalize a box design with their own color photos,is a good example of mass customization.

A virtual corporation may enjoy flexibility in operations,but often at higher cost or with less control of quality and schedules.

Excess capacity may exist because there is _ demand for what a firm can produce or there's _ competition.

Which of the following aspects of production capacity should be considered in marketing planning?

Any increase in profit contribution that a strategy generates,without increasing capital invested,

Regarding the use of funds generated within the firm:

Regarding human resources,a good marketing manager knows that:

"Working capital" is the money needed to pay for investments in facilities,equipment and other "fixed assets" needed to do the firm's basic work.

Most small organizations have a separate information technology management group.

A firm needs _____ to pay for short-term expenses such as employee salaries,advertising,marketing research,inventory storing costs,and what the firm owes suppliers.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 4: Managing Marketings Link With Other Functional Areas

Capital sources include:

A major purpose of marketing cost analysis is to:

Which of the following typically would NOT be paid for using working capital?

If demand is irregular,a firm's production flexibility is likely to influence the severity of stock-out problems in the channel of distribution.

A strategy that's expected to "pay its own way" must be based on a plan that generates the working capital needed to implement the plan.

Accounting statements that are prepared for tax purposes and for outside investors often aren't helpful for managers who need to make decisions about marketing strategy.

A marketing plan is more likely to be funded if the marketing manager has included financial measures as quantitative criteria when screening possible opportunities.

Generating capital by means of debt financing:

Capital is the financial term for the amount of money invested in a firm.

Mykleenextissue.com,where customers can personalize a box design with their own color photos,is a good example of mass customization.

A virtual corporation may enjoy flexibility in operations,but often at higher cost or with less control of quality and schedules.

Excess capacity may exist because there is _____ demand for what a firm can produce or there's _____ competition.

Which of the following aspects of production capacity should be considered in marketing planning?

Any increase in profit contribution that a strategy generates,without increasing capital invested,

Regarding the use of funds generated within the firm:

Regarding human resources,a good marketing manager knows that:

"Working capital" is the money needed to pay for investments in facilities,equipment and other "fixed assets" needed to do the firm's basic work.

Most small organizations have a separate information technology management group.

A firm needs _____ to pay for short-term expenses such as employee salaries,advertising,marketing research,inventory storing costs,and what the firm owes suppliers.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Excess capacity may exist because there is _ demand for what a firm can produce or there's _ competition.