Question 1

Which of the following is an example of a task transfer?

Accepted Answer

A)  An employee who has been shifted to a different department with different responsibilities and duties 
B)  A firm that bases its toll-free customer care service for technical problems in a different country because it offers cheap, skilled labor 
C)  A project whose objectives have been broken down to grouped tasks to be handled by specific departments 
D)  A firm that has eliminated its customer-service department and has made its sales representatives responsible for resolving customer queries 
E)  A flexible manufacturing unit that is required to manufacture another product because of a sudden spike in the product's demand in the market 
A)  An employee who has been shifted to a different department with different responsibilities and duties 
B)  A firm that bases its toll-free customer care service for technical problems in a different country because it offers cheap, skilled labor 
C)  A project whose objectives have been broken down to grouped tasks to be handled by specific departments 
D)  A firm that has eliminated its customer-service department and has made its sales representatives responsible for resolving customer queries 
E)  A flexible manufacturing unit that is required to manufacture another product because of a sudden spike in the product's demand in the market

Question 2

At Dell's Web site,a student can order a laptop computer with the exact memory capability and software that she wants,and have it shipped to her dorm room within 48 hours.This is an example of:

Accepted Answer

A)  Combined target market approach. 
B)  Task transfer. 
C)  Mass customization. 
D)  Diversification strategy. 
E)  Single target market approach. 
A)  Combined target market approach. 
B)  Task transfer. 
C)  Mass customization. 
D)  Diversification strategy. 
E)  Single target market approach.

Question 3

When an American accounting firm sends some of its tax work to India to take advantage of lower wages,this is called _____.

Accepted Answer

A)  skill transfer 
B)  task transfer 
C)  knowledge transfer 
D)  tax movement 
E)  source relaying 
A)  skill transfer 
B)  task transfer 
C)  knowledge transfer 
D)  tax movement 
E)  source relaying

Question 4

Mass customization is based on the idea that all of the people in a particular market have the same needs.

Accepted Answer

A) True 
 B)False

Question 5

In general,the greater the risk that the lender takes on to provide the loan,the greater the interest rate charge will be.

Accepted Answer

A) True 
 B)False

Question 6

____ refers to a share in the ownership of a company.

Accepted Answer

A)  Dividend 
B)  Stock 
C)  Overhead 
D)  Debt 
E)  Working capital 
A)  Dividend 
B)  Stock 
C)  Overhead 
D)  Debt 
E)  Working capital

Question 7

Which of the following statements concerning human resources is NOT true?

Accepted Answer

A)  Most of the people affected by a new strategy are under the control of a marketing manager. 
B)  Communication is very important because you can't expect people to pull together in an organization-wide effort if they don't know what's going on. 
C)  People are one of a company's most important resources. 
D)  It is the marketing manager's job to communicate with others in the organization and explain the new strategy, what needs to happen, and why. 
E)  All of these are true. 
A)  Most of the people affected by a new strategy are under the control of a marketing manager. 
B)  Communication is very important because you can't expect people to pull together in an organization-wide effort if they don't know what's going on. 
C)  People are one of a company's most important resources. 
D)  It is the marketing manager's job to communicate with others in the organization and explain the new strategy, what needs to happen, and why. 
E)  All of these are true.

Question 8

Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.

Accepted Answer

A) True 
 B)False

Question 9

It's not sensible for a firm to implement a marketing plan if the plan doesn't generate at least enough initial revenue to cover working capital needs.

Accepted Answer

A) True 
 B)False

Question 10

Natural accounts are called so because they have the names of their expense categories.

Accepted Answer

A) True 
 B)False

Question 11

Rapid growth strains human resources because it's a challenge getting enough qualified people.

Accepted Answer

A) True 
 B)False

Question 12

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

Accepted Answer

A) True 
 B)False

Question 13

"Natural accounts" are:

Accepted Answer

A)  usually allocated to functional accounts by the MIS method. 
B)  accounts to which various costs are charged in the normal accounting cycle. 
C)  misleading for calculating a firm's total profitability. 
D)  usually named to show the purpose for which expenditures are made. 
E)  All of these. 
A)  usually allocated to functional accounts by the MIS method. 
B)  accounts to which various costs are charged in the normal accounting cycle. 
C)  misleading for calculating a firm's total profitability. 
D)  usually named to show the purpose for which expenditures are made. 
E)  All of these.

Question 14

_____ is the ability to produce a certain quantity and quality of specific goods or services.

Accepted Answer

A)  Economies of scope 
B)  Production capacity 
C)  Production possibility curve 
D)  Economies of scale 
E)  Marketing capability 
A)  Economies of scope 
B)  Production capacity 
C)  Production possibility curve 
D)  Economies of scale 
E)  Marketing capability

Question 15

In the factory,_____ show the purpose for which expenditures are made.

Accepted Answer

A)  natural accounts 
B)  live accounts 
C)  functional accounts 
D)  defined accounts 
E)  deferred accounts 
A)  natural accounts 
B)  live accounts 
C)  functional accounts 
D)  defined accounts 
E)  deferred accounts

Question 16

Which of the following statements is FALSE in regard to borrowing money?

Accepted Answer

A)  In general, the greater the risk associated with a loan the greater the interest rate charge will be. 
B)  Interest expense on a loan may impact prices and profits. 
C)  Borrowing money is usually less expensive than reinvesting cash generated from operations. 
D)  A company with a successful marketing strategy has its own internal source of funds-profits. 
E)  None of these is false. 
A)  In general, the greater the risk associated with a loan the greater the interest rate charge will be. 
B)  Interest expense on a loan may impact prices and profits. 
C)  Borrowing money is usually less expensive than reinvesting cash generated from operations. 
D)  A company with a successful marketing strategy has its own internal source of funds-profits. 
E)  None of these is false.

Question 17

Regarding marketing cost analysis,which of the following statements is TRUE?

Accepted Answer

A)  Natural accounts are set up to indicate the purpose for which the expenditures were made. 
B)  The contribution-margin approach focuses attention on all costs equally. 
C)  The first step is to reclassify all costs in the natural accounts into functional accounts. 
D)  The total of costs in the natural accounts will often differ from the total of those in the functional accounts. 
E)  All of these are true. 
A)  Natural accounts are set up to indicate the purpose for which the expenditures were made. 
B)  The contribution-margin approach focuses attention on all costs equally. 
C)  The first step is to reclassify all costs in the natural accounts into functional accounts. 
D)  The total of costs in the natural accounts will often differ from the total of those in the functional accounts. 
E)  All of these are true.

Question 18

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing,production,finance and other areas.

Accepted Answer

A) True 
 B)False

Question 19

ConnectSys is a California-based manufacturer of computer networking equipment for home and small business users.When people call the company's toll-free customer support telephone number,they are connected to a customer service representative in India.ConnectSys uses this arrangement because the wages for customer service representatives are lower in India than in the United States.This is an example of:

Accepted Answer

A)  A virtual corporation. 
B)  Exporting telecommunications. 
C)  An indirect distribution channel. 
D)  A task transfer service. 
E)  None of these. 
A)  A virtual corporation. 
B)  Exporting telecommunications. 
C)  An indirect distribution channel. 
D)  A task transfer service. 
E)  None of these.

Question 20

Problems of matching supply and demand often occur when a marketing plan calls for a regional roll out rather than a national roll out.

Accepted Answer

A) True 
 B)False

Which of the following is an example of a task transfer?

At Dell's Web site,a student can order a laptop computer with the exact memory capability and software that she wants,and have it shipped to her dorm room within 48 hours.This is an example of:

When an American accounting firm sends some of its tax work to India to take advantage of lower wages,this is called _____.

Mass customization is based on the idea that all of the people in a particular market have the same needs.

In general,the greater the risk that the lender takes on to provide the loan,the greater the interest rate charge will be.

____ refers to a share in the ownership of a company.

Which of the following statements concerning human resources is NOT true?

Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.

It's not sensible for a firm to implement a marketing plan if the plan doesn't generate at least enough initial revenue to cover working capital needs.

Natural accounts are called so because they have the names of their expense categories.

Rapid growth strains human resources because it's a challenge getting enough qualified people.

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

"Natural accounts" are:

_____ is the ability to produce a certain quantity and quality of specific goods or services.

In the factory,_____ show the purpose for which expenditures are made.

Which of the following statements is FALSE in regard to borrowing money?

Regarding marketing cost analysis,which of the following statements is TRUE?

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing,production,finance and other areas.

Problems of matching supply and demand often occur when a marketing plan calls for a regional roll out rather than a national roll out.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters

Exam 4: Managing Marketings Link With Other Functional Areas

Which of the following is an example of a task transfer?

At Dell's Web site,a student can order a laptop computer with the exact memory capability and software that she wants,and have it shipped to her dorm room within 48 hours.This is an example of:

When an American accounting firm sends some of its tax work to India to take advantage of lower wages,this is called _____.

Mass customization is based on the idea that all of the people in a particular market have the same needs.

In general,the greater the risk that the lender takes on to provide the loan,the greater the interest rate charge will be.

____ refers to a share in the ownership of a company.

Which of the following statements concerning human resources is NOT true?

Promotion spending is wasted if a new marketing mix is more successful than expected and demand quickly outstrips supply.

It's not sensible for a firm to implement a marketing plan if the plan doesn't generate at least enough initial revenue to cover working capital needs.

Natural accounts are called so because they have the names of their expense categories.

Rapid growth strains human resources because it's a challenge getting enough qualified people.

Marketing cost analysis usually requires a new way of classifying accounting data based on natural accounts rather than the functional accounts that are typically used for financial analysis.

"Natural accounts" are:

_____ is the ability to produce a certain quantity and quality of specific goods or services.

In the factory,_____ show the purpose for which expenditures are made.

Which of the following statements is FALSE in regard to borrowing money?

Regarding marketing cost analysis,which of the following statements is TRUE?

It is the responsibility of the marketing manager to make the strategic planning decisions that concern how a firm is going to use its overall resources-from marketing,production,finance and other areas.

Problems of matching supply and demand often occur when a marketing plan calls for a regional roll out rather than a national roll out.

Marketings Value to Consumers, Firms, and Society

Implementing and Controlling Marketing Plans: Evolution and Revolution

Marketing Strategy Planning

Evaluating Opportunities in the Changing Market Environment

Focusing Marketing Strategy With Segmentation and Positioning

Final Consumers and Their Buying Behavior

Business and Organizational Customers and Their Buying Behavior

Improving Decisions With Marketing Information

Elements of Product Planning for Goods and Services

Product Management and New-Product Development

Place and Development of Channel Systems

Distribution Customer Service and Logistics

Retailers, Wholesalers, and Their Strategy Planning

Promotion-Introduction to Integrated Marketing Communications

Personal Selling and Customer Service

Advertising and Sales Promotion

Publicity: Promotion Using Earned Media, Owned Media, and Social Media

Pricing Objectives and Policies

Price Setting in the Business World

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

Filters