Exam 12: Case Study eBay: Creating Customers on the Move

In cultures where consumers are reluctant to use credit cards,they might be just as reluctant to make purchases on a smartphone and thus restrict their m-commerce activities to research.

The combination of apps and smartphones eliminates __________.The cultural impact of this is that consumers and marketers interact in situations where a purchase would be unthinkable before.

Which of the following is not one of eBay's m-commerce marketing tools?

What does it mean when we say m-commerce applications level the playing field for shoppers?

Using a camera phone and the Fashion app to see how an outfit looks on you is an example of what aspect of the consumer decision-making process? 1)Need recognition 2)Information search 3)Evaluation of alternatives 4)Purchase 5)Postpurchase behavior

m-commerce only benefits online stores.

Most people are now comfortable with spending just under $1,000 when making m-commerce purchases.

An eBay VP said of his company's m-commerce business,"We want consumers to engage when they don't have a purchase in mind." What kind of consumer involvement does he most likely mean?

Using a mobile app such as RedLaser,a bar code scanner for smartphones,would assist in what kind of decision making?

eBay's Selling,Fashion,and RedLaser apps are nonmarketing-controlled information sources.