Exam 9: Developing a Global Vision
Exam 1: An Overview of Marketing144 Questions
Exam 2: Case Study Girl Scout Cookies10 Questions
Exam 3: Strategic Planning for Competitive Advantage174 Questions
Exam 4: Case Study Disney: The Happiest Brand on Earth10 Questions
Exam 5: Ethics and Social Responsibility61 Questions
Exam 6: Case Study Barclays Bank: Banking on Ethics10 Questions
Exam 7: The Marketing Environment129 Questions
Exam 8: Case Study Daimler/BMW: A New Breed of Driver10 Questions
Exam 9: Developing a Global Vision158 Questions
Exam 10: Case Study P&G Unilever Panasonic: The $2-a-Day Initiative10 Questions
Exam 11: Consumer Decision Making190 Questions
Exam 12: Case Study eBay: Creating Customers on the Move10 Questions
Exam13: Business Marketing196 Questions
Exam 14: Case Study Pantone: This Year’s Color: Honeysuckle10 Questions
Exam 15: Segmenting and Targeting Markets203 Questions
Exam 16: Coke Zero10 Questions
Exam 17: Marketing Research183 Questions
Exam 18: Case Study Marriott International: A Marriott Site for Those on the Move10 Questions
Exam 19: Product Concepts185 Questions
Exam 20: Case Study Ford Motor Co.: One Ford; One Big Turnaround10 Questions
Exam 21: Developing and Managing Products163 Questions
Exam 22: Case Study Harmonix: Embrace Your Inner Rock Star10 Questions
Exam 23: Services and Nonprofit Organization Marketing172 Questions
Exam 42: Minute Clinic10 Questions
Exam 25: Supply Chain Management112 Questions
Exam 26: The U.S.Transportation Industry: Planning for a Potential Post-Recession Capacity Crunch10 Questions
Exam 27: Marketing Channels and Retailing154 Questions
Exam 14: Nordstrom's10 Questions
Exam 29: Marketing Communications183 Questions
Exam 15: HBO's True Blood9 Questions
Exam 31: Advertising Public Relations and Sales Promotion177 Questions
Exam 32: Burger King9 Questions
Exam 33: Personal Selling and Sales Management158 Questions
Exam 34: Ron Popeil10 Questions
Exam 35: Social Media and Marketing105 Questions
Exam 36: Facebook: Advertising’s Troubling Future10 Questions
Exam 37: Pricing Concepts180 Questions
Exam 38: Groupon vs.LivingSocial: Coupon Wars10 Questions
Exam 39: Setting the Right Price179 Questions
Exam 40: Black Friday Sales: Deal…or No Deal?10 Questions
Exam 41: Telekom Austria Group: Sustainability to Increase Value10 Questions
Exam 42: Mary Kay Inc: Taps into a Changing Demographic10 Questions
Exam 43: Prestige Brands Inc-Transforming the Business10 Questions
Exam 44: Cutco Cutlery Corporation: Direct to Consumer for Over 60 Years!10 Questions
Exam 45: Lap Dance at Boston Blazers Lacrosse Game: Promotional Mistake or Creative Genius?10 Questions
Exam 46: Will a New Reservation System Translate to Higher Prices for Travelers?10 Questions
Exam 47: Concerns over Sustainability Result in Social Media Disaster for Nestlé10 Questions
Exam 48: Four Loko Targets Young College Hedonists10 Questions
Exam 49: McAfee Virus Protection Update Crashes Computers Worldwide10 Questions
Exam 50: Microsoft Implies Distribution of Angry Birds on Windows Phone 710 Questions
Exam 51: Yellow Tail’s Tails-for-Tails Campaign10 Questions
Exam 52: Concerns over Sustainability Result in Social Media Disaster for Nestlé9 Questions
Select questions type
International trade does not always involve cash.Sometimes companies accept all or part of the payment for goods or services in the form of other goods or services.This is known as:
Free
(Multiple Choice)
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Correct Answer:
E
The role of a domestic company that sells to an export merchant (also called a buyer for export)is to:
Free
(Multiple Choice)
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Correct Answer:
C
Wataniya Mobile
Wataniya Mobile is offering cellular service in the Palestinian territories. It is only the second cell phone carrier in the region and is significant because it is owned by foreign companies and investors like the Qatari royal family and the Palestine Investment Fund. The new service is aimed at increasing cell phone penetration, which is only 35 percent, in this economically challenged area. It has not been easy for Wataniya, though. It took two years to gain the required license from Israel, which controls the Palestinian territories' airwaves and bandwidth required for the service. Even though Wataniya is allowed bandwidth, it has only received 3.8 megahertz of bandwidth from Israel, which is not enough for it to offer 3G mobile services that enable Web browsing and e-mail.
-Refer to Wataniya Mobile.The fact that many potential customers in Wataniya's market cannot afford a cellphone is part of which environment?
Free
(Multiple Choice)
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(42)
Correct Answer:
C
The North American Free Trade Agreement did all of the following EXCEPT:
(Multiple Choice)
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Private-label manufacturing by a foreign country is called franchising.
(True/False)
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Vast differences in natural resources create all of the following EXCEPT:
(Multiple Choice)
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When IKEA,the Swedish home furnishings retailer,first entered the Japanese market,it failed.It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes.The _____ environment had the greatest influence on IKEA's first failure in Japan.
(Multiple Choice)
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NAFTA is the New American Foreign Trade Amendment,which allows for balanced trade with the European Union.
(True/False)
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All of the following are countries included in the Central America Free Trade Agreement EXCEPT:
(Multiple Choice)
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The Group of Twenty is the largest free trade agreement in the world.
(True/False)
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In general,average family incomes are higher in more developed countries than in the less developed countries.
(True/False)
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Since 1953,the United States has limited the amount of raw peanuts that can be imported to 1.7 million pounds a year.This is only about one-tenth of 1 percent of all domestic edible peanut consumption in the United States.This limitation is an example of a(n):
(Multiple Choice)
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The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.They are engaging in:
(Multiple Choice)
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A(n)_____ is a company that is heavily engaged in global trade and moves its resources,goods,services,and skills across national boundaries.
(Multiple Choice)
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Caterpillar,Inc.is the world's largest manufacturer of earthmoving and construction equipment.Kirovsky is a large Russian manufacturer of the same type of products.The two companies entered into a(n)_____ and created NEVAMASH,a new company.
(Multiple Choice)
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Belgian Beer brewer InBev bought Anheuser-Busch for $52 billion.This is an example of a(n):
(Multiple Choice)
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The rules,regulations,and habits used for brick-and-mortar stores tend to restrain and limit the success of those retailers engaged in e-commerce.
(True/False)
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Describe the four stages of business globalization.Why do most companies stop when they reach the third stage?
(Essay)
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_____ takes place when a foreign company produces goods to specification set by a domestic company,with the domestic firm's brand name affixed to the goods.
(Multiple Choice)
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