Exam 16: Coke Zero

The Coca-Cola Company uses an undifferentiated targeting strategy for its entire line of products.

The hidden-camera videos that were placed strategically on Web sites like YouTube to promote Coke Zero were an example of marketing according to

When the Coca-Cola Company set out to create a product that would appeal to young Hispanic men,they were using ________ segmentation.

A potential cost of marketing Coke Zero could be the ________ of sales from other drinks within the Coca-Cola product line.

A list of reasons why customers choose to drink Diet Coke Plus would be helpful for marketers using benefit segmentation.

A clear version of Coke Zero would probably be successful if it was positioned as the only clear diet cola on the market.

MyCokeRewards.com,which gives Coke drinkers points for each purchase that they can redeem for rewards such as downloadable ring tones,is an example of

If the Coca-Cola Company decided to start marketing Coke Zero as a drink for middle-aged women,then they would be repositioning it.

Coca-Cola was hoping that its customer's loyalty to drinking Diet Coke would easily transition to market share for Diet Coke Plus.

When Coca-Cola reintroduced the Coke Zero can in 2007 with a new black label for the U.S.market so that it would no longer be confused with Diet Coke or other diet colas,it was attempting: