Exam 52: Concerns over Sustainability Result in Social Media Disaster for Nestlé

If one were to pick an explanation from economics for why 6pm.com customers took advantage of the programming error that priced every piece of merchandise at $49.95,it was to __________.

In many marketing textbooks,including this one,there is the principle that if a retailer sets the price too low,it will frustrate sales based on __________.The write-off of $1.6 million in merchandise proves otherwise given the context.

Amazon.com did not want to set the public relations precedent set by Tony Hsieh.

What would be the retailing principle that compelled Tony Hsieh to ship merchandise that was grotesquely underpriced when he could have just cancelled the orders?

What really pays for the losses absorbed by 6pm.com?

By rewarding consumers who took advantage of the pricing mistake,what factor of human behavior did Tony Hsieh encourage about the shopping experience at 6pm.com? What made a mistake a promotion?

Retailers contribute to the "door-buster" and "entitlement" behavior of customers when pricing mistakes are made.

Choose the most plausible reason that marketing manager might rationalize giving away $1.6 million in merchandise?

The idea that "it's too good to be true" did not stop people from buying.Consumers will always choose the lowest price.