Exam 50: Microsoft Implies Distribution of Angry Birds on Windows Phone 7

Which of the following nonstore outlets would best describe Microsoft's mode of selling Angry Birds?

What Microsoft "jumped the gun" on in making it possible for users of its Windows Phone 7 to play Angry Birds can best be described as __________.

Given that Angry Birds is available for iPhones,Microsoft,and Android phones,it is fair to say it enjoys __________.

None of the classic marketing discrepancies apply to the marketing channels for a downloadable product such as Angry Birds.

Just like a company that manufacturers the smartphones on which users can play Angry Birds,Rovio Mobile benefits from the principle of __________ in distributing its product via Microsoft,the App Store,and Android Market?

Because the Angry Birds app is sold through __________ you will probably never see it sold __________.

Rovio Mobile,in its ongoing negotiations with Microsoft described in the case,was being courted by the software giant to sell Angry Birds to the users of its Windows Phone 7 platform.

Which of the following channel functions applies in the download delivery of Angry Birds?

Online sales of apps should always be seen as a direct channel to consumers.

At this writing,you cannot download Angry Birds for your BlackBerry phone.As yet Angry Birds can't achieve the kind of economies of scale it could producing the app.