Exam 44: Cutco Cutlery Corporation: Direct to Consumer for Over 60 Years!

"Products that are more complex,customized,and expensive" benefit from direct marketing channels.Knives and scissors are fairly low-tech.Why does CUTCO use direct sales?

In the retailing mix,which of the following only applies to CUTCO's success?

CUTCO's college student sales force performs the role of channel members.

Which of the following businesses does not use direct retailing?

CUTCO is an example of a company that concentrates on __________ to achieve its economy of scale in cutlery and related implements.

Vector Marketing is a(n)__________.

Students who work for Vector Marketing are a form of selective distribution.

CUTCO is the channel member with channel control and power over the student sales force.

Why are CUTCO sales people not small-scale franchisees?

In a strict sense,only CUTCO enjoys an economy of scale,not its direct sellers.