Exam 7: Crafting Messages for Electronic Media

It is best to always start your own conversation 'threads' online rather than join in on a conversation that is already taking place - to ensure that everything is stated correctly for all to see and because you will have more control over the conversation that develops.

Which of the following is an example of an effective subject line for an email requesting information about an upcoming staff meeting?

One of the greatest drawbacks of using podcasts in business is the _____________

The subject line of an email message _____________

In an era of Instant Messaging,Twitter,and social networks,email may appear to be old fashioned and out of step with business communication practices.

Using email in the workplace _____________

The IM version of email spam is known as spim .

If you wish your communication to stand out from the flood of electronic messages a printed document will often be more readily noticed.

Blogs are useful in business for communicating during a company crisis.

If any of the following are NOT true please answer this question as 'False': • Social networks are used to prepare for major meetings and events. • Social networks are used to maintain business relationships. • Social networks are used to find potential customers. • Social networks are used to share information. • Social networks are used to bypass formal communication channels to deliver information in a timely way to interested parties.

Unlike other business presentations,podcasts require little planning and are most effective when delivered impromptu.

Twitter is considered a micro-blog.

Spelling,punctuation,and grammar do not matter in email;getting your message out quickly should be your only concern.

Give three examples of how podcasts could replace more traditional message formats in business.

Because of the speed of IM it is often considered to be more urgent than many other forms of communication.

Explain how to apply the three-step writing process to instant messages.

Advantages of using IM rather than email include _____________

It is always most effective to send one email to a person with as many topics as you need to discuss with them to reduce the clutter in their inbox and to maximize their time once you have their attention .

Readers of social media from corporate sites are much more comfortable with business messages in this setting as long as these messages are consistent in tone with the corporation's 'branding' and that the messages are neutral: that is,they don't come from the personality of a single person but rather the impersonality of a corporate entity.This is what makes a corporation trustworthy in the eyes of the audience.

To minimize the potential problems associated with email many companies have _____________