Exam 8: Writing Routine and Positive Messages

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A claim letter or request for adjustment follows the indirect plan.

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False

Using lists helps readers sort through _____________

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C

News releases are specialized documents used to share relevant information with the local or national news media.

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News releases
Feedback:Press releases;Information releases

Even if you can't immediately solve a problem when your company is at fault,you can at least promptly let the complaining person know that you are listening.

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When offering condolences,it is appropriate to mention your shock and dismay.

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The middle of a routine request provides justification,explanation,and details.

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When writing a claim letter,assume that a fair adjustment will be made.

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When your company has been at fault and you have successfully resolved the issue,it is best not to do a follow-up about the issue because that only opens the door to further.

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A claim letter written as a personal answer to a unique situation starts with a clear statement of the good news.

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Before volunteering someone's name as a reference,always _____________

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In a routine reply to a simply addressed request,when there is a potential sale involved,it is appropriate to give a response to the inquiry,make sure that you leave your reader with a good impression of your company,and encourage the future sale.

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When a potential sale is involved,after you present the key information,you should _____________

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Fortunately,there are only a few types of routine requests which makes it easier to learn how to write all of them.

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When sending a goodwill message _____________

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In a routine reply to a simple request hich only needs a 'yes' response,it is not appropriate to give a thorough rexplanation.

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It's not necessary to ask someone's permission before listing his or her name as a job reference.

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Explain what you should do when replying to a claim when the customer is at fault.

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In the past,news releases were ______________

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Interestingly,news releases differ from other means of communicating with your ultimate audience,because news releases are written to interest an editor or a reporter to write the material that will be read by your larger audience.

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Explain why goodwill messages are important;then describe at least two characteristics of effective goodwill messages.

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