Exam 9: Writing Negative Messages

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Because negative messages can seem intensely personal to the recipients it is actually easier to compose them because these messages are about business and business isn't personal.

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What are three things you should do when terminating employment?

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(1)State your reasons accurately and make sure they are objectively verifiable.(2)Avoid statements that might lead to a wrongful termination lawsuit (3)Consult company lawyers to clarify all terms of the separation.(4)Deliver the message in person if at all possible and make sure that it is in writing.(5)End the relationship on terms as positive as possible.

What are five guidelines to observe when making negative organizational announcements?

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(1)Match your approach to the situation.If the news is relatively minor,the direct approach may be best.If it will come as a shock,use the indirect approach.(2)Consider the unique needs of each group;not everyone needs the same information.(3)Give each audience enough time to react as needed.If a plant is closing,for example,employees may need months to find new jobs.(4)Plan the sequence of multiple announcements.(5)Give yourself enough time to plan and manage a response.Complaints and questions are likely to follow your announcement.(6)Look for positive angles but don't exude false optimism.(7)Minimize the element of surprise whenever possible.(8)Seek expert advice if you're not sure how to handle all aspects of the announcement.

A message organized on the direct approach starts with a clear statement of the bad news.

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Companies often have policies on reference letters and other negative employment messages that managers are required to follow.

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Some people think that a poorly devised bad-news letter from a person who hasn't established his or her credibility with the audience can actually hurt a company but everyone knows that a company is bigger than the reputation of one person - such as the person who may or may not be credible - so there is little concern,overall,for who is responsible for the delivery of a bad- news message.

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In a crisis situation,it is important for a company to use the crisis to pitch products and services.

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In a crisis it is important to ?????__________

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A neutral lead-in to bad news is called _____________

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Avoid words such as wrong,fault,and unfortunately because _____________

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When terminating an employee's employment,avoid statements that might expose the company to a lawsuit for wrongful termination .

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List four actions you should take when you need to give a negative performance review.

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If you must give an employee a negative performance review,_____________

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You should use the indirect approach if you want to present an image of firmness and strength.

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When refusing to make an adjustment,avoid calling the customer defamatory names,such as "cheat" or "liar."

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When turning down a(n)invitation or a request for a favour,consider your relationship with the reader.

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Describe the elements of an effective letter rejecting a job applicant.

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Bad-news letters are actually quite simple to write because,for example,"No" means "No" and,in most cases,there is nothing more that needs to be discussed once the decision has been made.

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List three things a company should do to communicate in a crisis situation.

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When you want to discourage a response from your reader,use the direct approach.

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