Exam 10: Delivering Negative Messages

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Negative communications such as refusals,rejections,recalls,and apologies are difficult to compose.

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Alicia Watkins works at a fashion house in London and recently received an e-mail from a new client requesting for a discount on the 50 pieces of winter overcoats that they ordered.However,the company offers only a 20 percent discount on bulk orders of 200 pieces.Watkins knows that she can offer free delivery charges but cannot offer the discount the client is asking for.Which of the following would be the best way to offer a reason to support her refusal in the letter?

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Identify secondary purposes of negative messages.

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When conveying bad news to a superior,one should recommend a way to deal with the problem.

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Grace Morrison works as a marketing executive at the Citizens Bank in China.She is organizing a marathon event for its customers and employees,the participation funds for which will be contributed toward homeless children in Beijing.However,the event is just a week away and the participation so far has been extremely low.This may cause the bank to cancel the event.She now needs to write to her manager about the update so that she can take an immediate decision on it.Which of the following would be the best subject line for Morrison's e-mail?

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What are some key guidelines to follow while writing a claim?

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April Burton who works at an art gallery in Paris recently worked on marketing their line of renaissance exhibits.The marketing strategies worked very well across the city and the gallery sold a large number of paintings during the month of the marketing campaign.Burton was asked by her manager last week to give a presentation to the board of directors on the marketing strategies she implemented.Though she initially agreed,due to a personal emergency,she now realizes that she cannot make it to the date of the presentation.Which of the following should she do to convey the negative message in the best manner possible to her manager?

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It is important to double-check the words in a refusal in order to be sure that the reason stated does not backfire if it is applied to other contexts.

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Andrea works as a campaign manager at a non-profit organization.She and her team recently finished working on a project and she has noticed that Wanda,the communications executive in the team did not achieve any of her objectives in publicizing the campaign.On checking her previous performance appraisals,she realizes that Wanda has been an underperformer for several projects.Andrea,after her discussion with the human resource department,decides to fire Wanda.Which of the following would be the best way to convey the negative message to Wanda?

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While giving an alternative in a negative message,one should give the audience all the information they need to act on it,but avoid taking necessary steps.

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What is the importance of tone in a negative message?

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Which of the following should be undertaken while providing refusals in a message?

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While creating messages regarding layoffs and firings,it is good to state the reasons in a way that is clear but does not expose the organization to legal liabilities.

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In a negative message,it is best to deemphasize the refusal by placing it in a paragraph by itself.

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Which of the following guidelines should be followed while writing rejections and refusals?

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Which of the following factors influence an audience's reaction to a negative message?

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When is it appropriate to apologize in a negative message?

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Which of the following is a primary purpose of a negative message?

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Which of the following is an example of a negative message?

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Which of the following should be undertaken while providing alternatives in a negative message?

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